Bøger udgivet af Palgrave Macmillan Ltd

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience. Aside from focusing on practical application, the textbook takes readers through the process of strategy development and implementation, ethical and accurate content curation, and strategic content creation.Combining theory and practice, Strategic Social Media Management teaches readers how to take a strategic approach to social media from organisational and business perspectives, and how to measure results. Richly supported by robust and engaging pedagogy and case studies, it integrates public relations, marketing and advertising perspectives, and examines key issues including risk, ethics, privacy, consent, copyright, and crisis management.Reflecting the demands of contemporary practice, advice on self-care is also provided, helping to protect emerging Social Media Managers from the negativity they can experience online. By the end, readers will be able to develop a social media strategy, understand accurate and relevant content curation, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives.This is an ideal textbook for students learning social media strategy, marketing and management at undergraduate level. It is also essential reading for business owners, marketing, public relations, advertising and communications professionals looking to hone their social media skills.The first edition of this textbook won a Book Excellence Award, a Silver International Stevie Award for Best Business Book and was named in the Best 100 Public Relations eBooks of All Time by the Book Authority.

This book aims to help readers make sense of our changing world by sharing the views of global thought leaders on some of the most important issues of our time, from US-China relations and global governance to climate change and the COVID-19 pandemic. The ten dialogues in this book were part of the "China and the World" series of online discussions hosted by the Center for China and Globalization (CCG). The series features CCG President Huiyao Wang in conversation with experts from a range of fields, from renowned scholars of international relations, economics, and history, to journalists, policymakers, and business leaders. The speakers featured in this book are Graham Allison, David Blair, Kerry Brown, Anne Case, Li Chen, Wendy Cutler, Angus Deaton, Thomas L. Friedman, Valerie Hansen, Pascal Lamy, Kishore Mahbubani, Joseph S. Nye Jr., Adam Posen, J. Stapleton Roy, John L. Thornton, Huiyao Wang, Martin Wolf, and Zhu Guangyao. These wide-ranging discussions offer unique insights and perspectives on key trends shaping our world in the 21st century. These include the rise of China and shifts in geopolitics, as well as the evolving nature of globalization, transnational threats, and multilateralism.This is an open access book.This is an open access book.

This book sheds light on the processes and cognitions used by managers to successfully implement strategies while navigating the strategy and change interface.It applies the latest thinking from the resource-based literature, in particular the idea that high performing organisations have become adept at honing and utilising value creating dynamic capabilities. Key processes and cognitions help organisational leaders sense opportunities and threats as well as shrewdly seize strategic opportunities to advantageously enhance performance. The book also adopts an institutional view; that is, it assumes that organisations must satisfy their stakeholders while navigating a range of influences, including other organisations, markets, laws, quality standards, conventions, and cultural norms. This book conceptualises corporate strategy as an amalgam of four fundamental strategies: the organisation¿s financial, customer value creation, resource, and non-market strategies. These strategies address the capital, product and services, and resource markets as well as various non-market institutions. Successfully integrating and implementing these four strategies allow organisations to enable their employees¿ multidisciplinary talents. By approaching strategy in this way, the book demonstrates why it is important to monitor changes to the organisation¿s strategic context and helps it identify the practices, collaborations, and projects necessary to achieve spectacular strategic change.

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world¿s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into Chinäs market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.

Organizational communication is at a crossroads and professional communicators and leaders alike need to up their game. In this insightful and practical guide, leadership psychologist Dr. Laura McHale shows how neuroscience can help, surveying the field to reveal the science that is most applicable to organizations and providing an evidence-based approach to dramatically boost the effectiveness and impact of communications. From structural dynamics to occupational aprosodia, from the threat (and opportunities) of GPT-3 to the neuroscience of Zoom fatigue, she takes the reader on a fascinating journey of how neuroscience can help unlock the potential of communicators and the organizations they work for.

From the Indian Wars of the seventeenth century to the military operations in Afghanistan, An Atlas of American Military History offers a fascinating account of every significant US military campaign and war, both domestically and internationally. Written by distinguished military historians, the atlas explores the personalities, strategies, and historical contexts of each conflict, taking into account both the American viewpoint and that of its allies and opponents. The atlas also features 140 stunning, specially commissioned colour maps that highlight troop, ship and aircraft movements, the theatres of fighting, the balance of forces and the wider strategic picture, as well as hundreds of illustrations. An Atlas of American Military History provides an outstanding and indispensable contribution to the study of war.

Packed with compelling insights and vivid illustrations, The Transformation of Management is the first comprehensive guide to the way organizations will need to manage if they are to survive and succeed in the new, global economy. Here is the secret not only to beating your competitors and so being one of the winners today, but to beating evolution so that you can go on winning tomorrow. In short here is a way to take control of your own destiny, to manage change and thereby to shape a successful future for yourself and your organization.

Many books have been written about the way business leaders manage their corporations, but little is known about how they have managed their own careers. Roads to the Top provides insights into how 18 business leaders of both the older and younger generations have made decisions about their careers, what fundamentally motivates them, what has been important developmentally, how have they balanced their personal and professional lives, what are their views on leadership and advice to others about how to make career decisions and get to the top.