Bøger udgivet af Mjp Publishers

"ENVIRONMENTAL STUDIES" is a compelling exploration into the intricate relationship between the biotic (living) and abiotic (non-living) components of nature. This book delves deep into the diversity of life and its dependence on the non-living world-air, water, soil, and the myriad elements that constitute our environment. It highlights the interdependence and interrelation of all components within nature, emphasizing the critical balance that sustains life on Earth. Through an engaging narrative, the book uncovers how biotic components interact with abiotic elements for mutual benefit, showcasing the internal regulatory mechanisms that govern these relationships.Drawing from the French origin of the word "environment," meaning to encircle or surround, this text broadens our understanding of the environment as encompassing all components that influence and affect our existence. It intricately details how ecology, the study of the interrelationship between organisms and their environment, plays a pivotal role in understanding the dynamic interactions within nature. The book serves as a testament to the inseparability of environment and ecology, illustrating their application in fields such as agriculture, horticulture, and conservation, among others.Amidst growing concerns over pollution, resource depletion, and climate change, "ENVIRONMENTAL STUDIES" emerges as an urgent call to action. It aims to enlighten students, teachers, and readers at large about the fundamental principles of ecology and the environment, inspiring a collective movement towards environmental stewardship. The author's hope is that this book will not only educate but also mobilize individuals to become proactive agents of environmental protection, making a tangible difference in the quest to safeguard our planet for future generations.

"Strategic Marketing Management" offers a comprehensive exploration into the dynamic world of marketing strategies. Designed to bridge the gap between theory and practice, this book delves into the core concept of strategic marketing management in a manner that is both accessible and enlightening. Whether you are a novice stepping into the vast realm of marketing or a seasoned professional seeking to enhance your strategic acumen, this book caters to a wide audience. It provides an insightful guide for students of management as well as marketers from companies of all sizes, offering a deep dive into the strategic approaches necessary to tackle the ever-evolving challenges of the marketing field. Through its succinct and clear exposition, readers will gain a solid understanding of strategic marketing, equipped with the tools and frameworks to make informed decisions and drive their organizations towards success. This book stands out as an essential resource for anyone looking to master the intricacies of strategic marketing management, fostering skills that are critical in navigating the complexities of today's competitive business landscape.

The book "Digitalization and good governance in India" discusses about the rapidtechnological advancements in the field of modern government and administration. This bookencompasses the changing socioeconomic and political development along with internationalenvironment and conditions of effective governance. Digitalization is a powerful tool ofempowerment and might be helpful in consolidating democracy. This bookenlightens the readers of the digitilization facilities available in the various f

The objectives of energy management are: to minimize energy cost/waste without affecting production and quality and minimize environmen-tal effects. With this background, the authors have made an attempt to examine energy management in Kerala Centric industries. Kerala has abundant natural re-sources leading into emergence of variety of unique and location specific industries exclusively meant for Kerala. Cashew, Rubber, Coir, Ayurveda, Fisheries and China clay are the industries that are prof

Study with refrence to Tamil Nadu, India.

This critically reviewed book gives a comprehensive account of the basics of bacteria and fungi, isolation of microorganisms, scale-up by submerged culture as well as solid state fermentation and downstream processing. It gives a clear idea as to how a product is developed from a microorganism. The target audience will be the undergraduate students of biotechnology, microbiology, biochemistry and leather technology and enzyme manufacturers.

The way in which vertebrates arose on the earth as suggested in this book carries with it many important far-reaching conclusions with respect to the whole problem of Evolution.The evidence given in this book dealing with the origin of vertebrates strikes at the foundations of this belief, for it presents an image of the sequence of evolution of animal forms in orderly upward progress, caused by the struggle for existence among the members of the race dominant at the time, which brought about th

June 26 is celebrated as international day against drug abuse and trafficking every year. The purpose is to create awareness and sensitize the people in general and the youth in particular on the evil effects of drugs. According to UN report there is a turnover of $500 billion, the largest business next to arms trade. More than 190 million people all over the world consume drugs. Their personal and family life is disorganized leading to all kinds of problems including crime and violence. They ar