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This is not just an instructional book---it's an insight into a sailor's approach to the sea, boats, and the ever-changing dynamic of wind on the water "A learn-to-sail book with heart."--WoodenBoat"A real winner...a masterful blend of straightforward text with delightful and instructive illustrations. Quite simply a great primer on sailing and the world of boats for readers of all ages."--Cruising World"Teaches sailing with flair and poetry."--SAIL"A great walk-through for the novice, both entertaining and thorough."--Sailing"Sits in a class by itself. Elegantly simple, encyclopedic in scope, and a delightful reference for any novice-with lots to offer intermediate sailors, too."--Kalamazoo GazetteIf you never sailed, sailed once, or have sailed for a lifetime, this book is perfect for beginners but deep enough content for those interested in going beyond basics. Revised and expanded to include racing and GPS navigation, The Complete Sailor is not just a how-to sail book, but a book that teaches you how to become a sailor.Inside you'll find:An all-in-one, comprehensive introduction to sailingUp-to-date information on techniques and approaches offered by the changing nature of the sportExquisite pen-and-ink illustrationsTopics include: Wind Sense; Working Winds; Getting Underway; The Boat; Rigging; Sails; Under Power; Rules of the Road; Anchoring; Ropework; Marlinspike Seamanship; Emergencies; Sea and Sky; Navigation; Racing; Trailering

Speak Spanish with confidence!Whether you're learning Spanish now at an intermediate level or looking to brush up on your conversational skills, Practice Makes Perfect: Spanish Conversation offers a unique and effective way to learn to speak the language fluently and spontaneously. You'll get started on sentence building right away, through extensive exercises that let you practice what you've learned through engaging dialogues using real-life examples. Based on the successful approach of the Practice Makes Perfect series, Spanish Conversation, Premium Fourth Edition is organized around 12 units that present specific conversational functions and common, everyday scenarios-from introducing yourself and starting a conversation to making an appointment and arguing a point. The exclusive language lab app features streaming audio recordings of the dialogs in the book, helping you perfect your pronunciation, and every unit provides the opportunity not simply to converse, but to build and support correct grammar, syntax and word usage.. Proven approach to learning helps you get a handle on Spanish conversation right away, and build on your skills as you go . Extensive practice exercises and exposure to practical and high-frequency vocabulary, as well as an answer key for reference and quick feedback . Includes a section of review exercises to test your understanding of all key themes . Streaming audio recordings of all dialogues in the book, along with the answers to more than 100 exercises, are available via the app. NEW in this premium edition: Enhanced app features including text-to-speech

Lead Your Business the Starbucks WayForeword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C.One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon--a result of the company's exemplary leadership practices.Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit--one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee company's resurgence from serious setbacks during the economic downturn--one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and technologies.In Leading the Starbucks Way, Michelli establishes five actionable principles that fuel long-term global sustainability at Starbucks and that can be used in any company, in any industry:Savor and Elevate Love to Be Loved Reach for Common Ground Mobilize the Connection Cherish and Challenge Your LegacyLeading the Starbucks Way is a penetrating look at the inner workings of one of today's most successful brands. The company gave Michelli one-on-one access to a variety of employees (called partners) to write this book--from baristas to senior leaders, including Howard Schultz, chairman, president, and chief executive officer.In short, success is all about loving your product, loving your customers, and loving your employees. Sincerely. Without fail. Even in the face of business challenges.Praise for Leading the Starbucks Way "Michelli shows us how a small Seattle-based chain of coffee shops became one of the most beloved brands on the planet. So grab a cup of coffee, put your feet up, and read this book!"Ken Blanchard, coauthor of The One Minute Manager® and Leading at a Higher Level"Culture is everything! This fast-moving, fascinating book gives you countless practical ideas you can use immediately to create a company climate of inspiration and loyalty."Brian Tracy, author of Full Engagement"Michelli identifies the principles by which Howard Schultz and his team passionately perform in a culture that loves, respects, and rewards suppliers, employees, customers, shareholders, and the community."Robert Spector, author of The Nordstrom Way"Leading the Starbucks Way provides the key success factors of a lifestyle brand that is globally scaled, locally relevant, and powered by the passion of the Starbucks culture."John Timmerman, PhD, Senior Strategist of Customer Experience and Innovation, Gallup"Organizational consultant Michelli serves up a new helping of the recipe for business success he offered in The Starbucks Experience."Kirkus Reviews

Discover how integrating rational thought and "gut feelings" together will make you a calmer, more powerful leaderBusiness leaders today face unprecedented challenges-and it's not uncommon to feel overwhelmed by the sheer number and complexity of nonstop decision making. To further complicate matters, you may believe that some decisions require rational (brain) decision making, while others call for you to "go with your gut." In The Steadfast Leader, you'll discover that integrating the two-brain and gut-will help you become the calm, steadfast and powerful leader you want to be.With their combined expertise in both business and medicine, Dr. Geoffrey VanderPal and Dr. Randy Brazie frame the latest scientific understanding of the human nervous system, drawing on Polyvagal Theory to show how the brain and the gut (connected by the vagus nerve) make decisions together. Helping to put an end to the tension caused by "either-or," they show how using "both-and" works better in every situation. Packed with eye-opening research, case studies, and relatable examples from the business world, The Steadfast Leader provides practical, cutting-edge neuroscientific concepts to help you stay focused and make better decisions-for yourself, your team, and your organization. Inside you'll learn how to:Make optimal decisions without the negativity of past stress and trauma influencing decisionsBecome a more successful manager using tools you can adapt to your teamImprove the physical workspace for happier, more focused employeesStand up and stand out: Take your career from the margins to center stageMake wiser financial decisions in good times and badMake better recruitment decisions and manage interpersonal challengesMaster focus, productivity, and connection with yourself and others

DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted WrightIt may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line.Learn how to: Develop and test your brand's stories for maximum word of mouth impact Build a reliable communications network to deliver your message Harness the incredible power of Big Data for profit-generating WOMM campaigns Find, engage, and train influencers to promote your brand Measure your campaign's success with accurate analyticsAlong the way, you'll find out how Wright used the very same methods to breathe new life into what was once the tired old brand of Pabst Blue Ribbon.You'll discover how he dramatically expanded the market for Chocolate Milk. You'll read how he orchestrated the turnaround growth of the BISSELL sweeper.Best of all, you'll learn which techniques work for your needs, and you'll have the tools to begin a WOMM campaign right away.Today's consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, Fizz is a one-stop guide to making your brand the talk of the town. Your company's best friends are already out there. Use Fizz to find, engage, and leverage them.PRAISE FOR FIZZ: "Juicy, generous, and actionable, this one is a keeper. Tell your friends." -- Seth Godin, author of Unleashing the Ideavirus"A great read. Brand managers seeking both practical advice and insight on the realities of modern marketing need look no further than Fizz." -- James M. Kilts, former chairman and CEO of The Gillette Company"Ted's actionable truths ('for influencers, sharing stories is an expression of love') make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorrow." -- Sam Calagione, president and founder of Dogfish Head Craft Brewery"Ted Wright is the foremost thought leader on word of mouth marketing, and Fizz is the bible in this area. . . . If you want to truly understand how to harness the power of people talking, this book better head up your musthave reading list." -- Dr. Americus Reed II, Whitney M. Young Jr. Professor of Marketing at the Wharton School of the University of Pennsylvania"The best and most practical book about word of mouth marketing, ever. Fizz combines real-world case studies and smart counsel with discussion of the theories and research that build understanding of WOMM principles. It's effervescent!" -- Jay Baer, New York Times bestselling author of Youtility

This densely illustrated, hands-on guide to diesel engine maintenance, troubleshooting, and repair renders its subject more user-friendly than ever before. Finally, boatowners who grew up with gas engines can set aside their fears about tinkering with diesels, which are safer and increasingly more prevalent. As in other volumes in the International Marine Sailboat Library, every step of every procedure is illustrated, so that users can work from the illustrations alone. The troubleshooting charts in the second chapter--probably the most comprehensive ever published--are followed by system-specific chapters, allowing readers to quickly diagnose problems, then turn to the chapter with solutions. Diesel engine systems covered include: mechanical; oil; fresh- and raw-water cooling; low- and high-pressure fuel; exhaust; starting; charging; transmission and stern gear.

The skills required for top-notch canvaswork are astonishingly few, and canvas's potential to protect your boat and enhance your enjoyment of it is practically limitless. Here is all you need to tackle virtually any canvaswork project: sails and sailcovers, flags, dodgers, ditty bags, cushion covers, and awnings--including Biminis. It's clean, safe, and risk-free--and you'll save a bunch of money and get exactly what you want in the process.

Don't Be Baffled by Your Electrical System--Handle Repairs and Improvements with Ease With clear illustrations and simple explanations, Don Casey shows you exactly how to install wiring . . . make good, safe connections . . . match your battery bank and alternator to your needs . . . troubleshoot problems quickly . . . avoid shore power problems . . . and more--all without a lot of technical jargon."Don Casey's book provides clear guidance on how to create and maintain a robust electrical system. Don's lucid explanations and numerous illustrations make what is normally mysterious and invisible--electricity--into something the reader is able to understand with confidence. An excellent addition to the sailor's seagoing library."--Chuck Hawley

Boats require constant care. Any boater who doesn't know the difference between a silicone-modified alkyd enamel and a one-part urethane needs this book for its invaluable advice on: * How to save money with generic substitues* Product recommendations for every job* Keeping weekly, monthly, and seasonal maintenance schedules

"Everyone is looking for the real in whatever they endeavor. Garrison Wynn went out looking for real answers to real success challenges--and he found them. If you want them, get this book real fast!"--Jeffrey Gitomer, New York Times and Wall Street Journal bestselling author of The Little Red Book of SellingLife and business aren't fair, which is good. If they were, you couldn't seize the unfair advantage.Think about it. Is your CEO the smartest person in the company? Is the head of your department more driven than you? Does the leading company in your industry make the best products? Probably not. They all have one thing in common, though: They're on top of the pile because they discovered and exploited their unfair advantage--and with the help of business expert and motivational dynamo Garrison Wynn, you can do the same.The Real Truth about Success is the culmination of ten years' worth of interviews with more than 5,000 top performers in their fields.During the process, Wynn discovered that better brains, a positive attitude, and superior all-around quality rarely drive true success.Rather, the most successful people in the world leverage their unique, distinctive qualities--whatever they may be--to propel themselves to the front of the line. In The Real Truth about Success, Wynn helps you: Discover (or create) your own personal advantage Align it with the most appropriate goals Transition from self-knowledge to repeatable implementation Relentlessly put your advantage to practical use Bask in the sunshine of well-deserved successAll of us have a personal advantage we can use to stack the cards in our own favor.What's yours? High intelligence? Good looks?Likability? Great connections? (Your unfair advantage may well be a talent for leveraging other peoples' unfair advantage.)Refreshingly (sometimes brutally) honest about what it takes to get to the top, The Real Truth about Success blows the lid off the secret of their success--so you can make it the secret of your success.

Map the innovation space-and blaze a path to profits and growthCountless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies-a straight line to success!-and some are so technical that readers get lost before they begin. Now, there's Mapping Innovation, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century as well as . It details the processes that advanced them from inception to world-changing products-and shows you how to replicate their success. Business innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a framework-the Innovation Matrix-for discovering which "type" of innovation process best suits the problem you need to solve. It's about asking the right questions, so that you can apply the right strategies to the problems you need to solve. In the end, you'll have a crystal clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forward, and leverage digital platforms to your advantage. Mapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition!.

IF YOU CAN READ A GPS DEVICE, YOU CAN NAVIGATE--AND SUSTAIN--YOUR COMPANY'S PATH TOWARD DRAMATIC GROWTH AND PROFITSIMPLE IS BETTER! Businesses today are overwhelmed by complex, expensive, and time-consuming initiatives. These ideas sound great in the boardroom but fail when deployed in the real world.You need a business tool that takes your organization where it needs to go and is so simple and repeatable that anyone can use it. Just like a GPS helps get us where we are going, Leading Your Business Forward lays out a proven but simple process that any business can follow!Using the same five simple steps in every car's global positioning system--Acquiring, Settings, Where To, Recalculating, and Arriving--this book demonstrates just how quickly you can energize and transform your workplace. Leading Your Business Forward utilizes a simple Leadership GPS to show you how to: DETERMINE YOUR ORGANIZATION'S LONG-TERM GOALS ENGAGE YOUR STAFF TO WORK TOWARD THEM GAUGE AND IMPROVE PERFORMANCE ON AN ONGOING BASIS MANAGE SUCCESS SO IT STICKSYou will learn how to apply GPS-based methods to mobilize operations while incorporating "destination-focused" initiatives. The authors explain why high-performing companies devote enormous energy toward three vital components: goals, people, and systems. And while the world's most profitable corporations all share a clearly defined vision and mission, what's often missing is a direct link between tactical operational goals and strategic direction. Not anymore. With Leading Your Business Forward you'll learn to incorporate measurable goals into your company's daily regimen. Plus, you'll have the management tools to maintain teams that are engaged, focused, accountable--and poised to drive results.Leading Your Business Forward provides everything you need to determine baseline indicators of capability and measure employee engagement, while setting a course for transformation--from the inside out.Set Your Company's Course for Unparalleled Growth!Over the past decade, business leaders have been given a number of different road maps to success, all of which promised viable how-to solutions for business growth. They were very good maps, yet, with few exceptions, they did not guide us to a sustainable level of success.What's missing? A true GPS for leaders.Utilizing the five simple steps associated with your car's GPS system, this guide shows executives how to manage expectations and measure employee engagement and accountability while boosting productivity. Having brought their critical insight and innovation to bear at firms like Michelin Tire, Harley-Davidson, Learjet, Lockheed Martin, Boeing, Styrolution, DuPont, Boar's Head, Kroger, Revlon, Pfizer, Genentech, and Merck, the authors now present the ultimate resource for leaders.LEARN HOW TO: ESTABLISH KEY BENCHMARK INDICATORS DESIGN LEADERSHIP "PARAMETERS"SET DESTINATION GOALS TRACK COMPANY PROGRESS AND INCORPORATE ACCOUNTABILITY DEFINE BEHAVIORAL EXPECTATIONS AMONG STAFF IMPLEMENT BUSINESS-FOCUSED SCORECARDS TO EDUCATE, MOTIVATE, AND FACILITATE

Boost engagement--and profits--by feeding your staff's craving for communityIt seems the more connected we are through email, smart phones, and social media, the more disconnected we become on a personal, human level--and teamwork suffers tremendously. If this is happening in your company, fear not. The solution is here. >The Power of Community provides a step-by-step approach to transforming your organization by tapping into the human need to connect with and feel valued by others. By creating a company culture based on core community values, you'll empower your workforce, build customer loyalty, and drive profits and growth. >This game-changing guide describes why "community" is the answer to employee disengagement--which is now at a record 70 percent--and it explains how to develop the kind of culture that makes an industry leader of your business. It takes hard work and determination, but the rewards will astound you.>"When people feel like they belong to one another, when they feel cared for, and they believe that the vision is worth sacrificing for, they will go the extra mile for the company," the author writes. This is true community, and it's at the core of today's most successful companies.>Business leaders often tell their people, "We're all in this together," but very few follow through on this sentiment. Separate yourself from the pack by implementing the simple but profoundly effective methods in this book. When people feel they're part of something bigger than themselves, they're more collaborative, creative, and innovative--and this will always drive organizational success. >Everyone wins in The Power of Community >

A BREAKTHROUGH FORMULA FOR REACHING TOP DECISION MAKERS AND INFLUENCERS"SOAR Selling is a mission-critical tool for building lasting, profitable relationships. David and Marhnelle go far beyond defining a sales process by rolling up their sleeves to share their secret about what you absolutely must do to get in anywhere." -- Marcus Buckingham, New York Times bestselling author, researcher, motivational speaker, and business consultant"SOAR Selling is essential for any professional organization committed to sales excellence that delivers a superior customer experience." -- Mel Parker, Vice President and General Manager North America, Dell Consumer"SOAR's integrity and efficacy not only help overcome cold-call-phobia; SOAR turns anyone who's motivated to sell into a cold-call-master. SOAR's proven and effective way 'to get through' has achieved unmatched results for Vistage Chairs who are determined to reach and convert CEOs and other executives to Vistage membership. SOAR tips and tools have really propelled our business to SOAR." -- Rafael Pastor, Chairman of the Board and CEO, Vistage International"SOAR Selling teaches salespeople a measurable calling strategy and process that can dramatically improve their ability to reduce their call volume and increase the number of appointments." -- Gerhard Gschwandtner, Publisher, Selling Power"When it comes to driving net new business, SOAR has been at the forefront of the Berlin Company strategy because it works!" -- Andrew T. Berlin, Chairman and CEO, Berlin Packaging, and Limited Partner, Chicago White SoxFrom the cofounders of the international sales training company, Dialexis, Inc. comes the groundbreaking method for the biggest challenges of every salesperson: getting through to almost anyone, and reaching top decision makers and high influencers.It's time to stop wasting valuable time using the by-the-numbers-plus-luck method--a grueling process that causes attrition and unethical dialing. SOAR Selling presents a solution to this critical problem by revealing by a proven way for any salesperson to make fewer calls, reach more decision makers, and, most important, get more appointments.The authors have tested the SOAR (Surge of Accelerating Revenue) Selling formula on thousands of live sales calls throughout key global markets. The results are staggering. According to the authors' client research, SOAR is astonishingly effective.SOAR provides a combination contact rate with decision makers and influencers of up to 90% on every net dial to a new prospect.Organizations have experienced 200% to 2000% ROI in just 12 weeks from program completion.The mindset component utilized during SOAR enables the individual to be open to a new way of driving net new business.The coaching segment ensures the program consistently demonstrates revenue surge and ROI.SOAR Selling is the best practice for reaching decision makers. Its secret is simple; its approach is based in the mechanics and psychology of call execution with a foundation of a powerful mindset shift. The authors' research reveals that with SOAR, a salesperson can make 12 net dials and reach a combination of 10 top-level decision makers and influencers!

Praise for THE APPLE EXPERIENCE"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience." --Guy Kawasaki, author of Enchantment and former chief evangelist of Apple"Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book!"--Garr Reynolds, author of Presentation Zen and The Naked Presenter"At its core, this book is not about Apple. It's about delivering the best experience possible."--Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc."An exciting resource for any business owner in any country who wants to reimagine the customer experience." --Loic Le Meur, CEO, LeWeb"Why can't other retail experiences be as great as an Apple store's? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business."--Matthew E. May, author of In Pursuit of Elegance and The Laws of Subtraction"Carmine Gallo gets to the magic of Steve Jobs: Touching people's lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today."--Peter Steinlauf, Chairman, Edmunds.com"This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. "--Dan Roam, author of The Back of the Napkin and Blah Blah Blah Reinvent your business to deliver Apple-like customer satisfaction and profitsIn The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apple's retail space and learning about Apple's vision and philosophy. Using insights and data from these sources, he breaks down Apple's customercentric model to provide an action plan with three distinct areas of focus:Inspire Your Internal Customer with training, support, and communications that create a "feedback loop" for improving performance at every level Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service--Approach, Probe, Present, Listen, End with a fond farewellSet the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your productsWith The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people--employees or customers--can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.-

An innovative behavioral approach to leadership from the bestselling author of Bringing Out the Best in PeopleManagement guru Aubrey Daniels delivers a proven, scientifically grounded approach to great leadership with Measure of a Leader. This book turns conventional leadership wisdom on its head, showing how to focus on the behavior of followers to craft a powerful leadership style.Structuring their message around the indicators of follower behavior that predict a leader's influence, Aubrey and James Daniels show exactly how to impact the growth of a business, its customers, and the marketplace. Even more important, the authors' system gives managers the tools to adapt the approach, creating positive behavior that can improve the performance of their people. Managers are transformed into leaders, creating a legacy that perpetually generates greater momentum, commitment, initiative, and reciprocity throughout an organization.Includes leadership examples from top companies such as Blue Cross, NASA, Roche, and Westinghouse "For anyone anxious to achieve long-term results. . .this book should be your everyday playbook!"-John R. Schueler, president, publisher, and CEO, ANG Newspaper Group

A new app and website makes this classic Schaum's bestseller better than ever-like having your own virtual tutor!If you're enrolled in in an organic chemistry course, you probably know that study and practice outside the classroom are essential for excelling in class and on exams. In this classic Schaum's bestseller, you'll find the powerful, all-in-one study tool you need, thoroughly updated to match the latest course scope and sequence.Trusted by more than 40 million students to help them succeed in the classroom and on exams, Schaum's Outlines cover course information in an easy-to-follow, topic-by-topic format, and provide access to detailed videos featuring course instructors explaining the most commonly tested concepts. Schaum's Outline of Organic Chemistry, Sixth Edition, includes:Access to a NEW Schaum's app and website1,806 fully-solved problems4 detailed problem-solving videos onlineExercises to help you test your mastery of organic chemistryCoverage appropriate for the following courses: Organic chemistry, physical chemistry, analytical chemistry, biochemistry, chemistry education, anatomy/physiology, and molecular biologyCoverage of all organic chemistry concepts, including structure and properties of organic compounds, bonding and molecular structure, stereochemistry, alkenes and alkyl halides, spectroscopy and structure, amines, phenolic compounds, and much more

A Wall Street insider draws back the curtain on how financial firms take advantage of individual investors-and delivers the information and insights you need to turn the tablesNationwide brokerage firms have perfected the secrets for how to legally fool the rest of us into giving them our hard-earned money.Written by a renowned leader and financial reform advocate who has seen every trick in the book firsthand, Outsmart the Money Magicians reveals how biased the financial system often is, and helps you see through the illusions, understand exactly what is happening with your money, and make investing and tax decisions accordingly. You'll learn everything there is to know about how often Wall Street and the IRS rely on hard-to-see deceptions that encourage the public to behave a certain way, including:Encouraging people to save a fixed amount each month in an illusion called Pay Yourself FirstHiding the profits created by dividends and rebalancing, to motivate people to sell investments worth keepingLeveraging fear of the higher "tax bracket" to incentivize us to spend more money on government-approved deductionsGiving every member of their salesforce the same "advisor" title even though they often have very different offerings like mortgages, insurance, and credit cards Forcing advisors to use their customers like products whenever they change firmsRefusing to commit in writing to a service model regular people can understand and appreciateOutsmart the Money Magicians provides clear, easy-to-understand action steps to protect your portfolio and maximize your wealth-building efforts. Readers will learn the 14 Questions to Ask a Financial Planner and access templates for the kinds of reports Wall Street should be providing. With an example of the kinds of notes you should get after meeting your advisor and specific charts about how to look at your profit, this book gives experts and beginners alike an inside view to how Wall Street should improve.At a time of heightened confusion, anxiety, and mistrust of our financial institutions, Outsmart the Money Magicians provides anyone who is concerned about their personal finances with invaluable insider insights and practices for avoiding the most common financial traps created by the IRS and Wall Street. The book arms you with the information you need to see your money, your advisors, and your investment firms with full clarity, so you can make the best possible decisions when it comes to building your portfolio.

" The authors provide a proven, step-by-step five-week program giving parents the tools they need to successfully build upon their child's strengths while effectively managing challenging behavior. Packed with brand-new content, this fourth edition has been thoroughly updated to integrate state-of-the-field scientific and clinical advances, providing a timely and thorough response to the current issues facing parents of young children."--Publisher marketing.

From the thought leaders who helped Tim Cook transition Apple from "thinking different" to "working different together"-a timely guide that helps leaders be more creative and creatives be better leadersPlagued by siloed thinking, overt selfishness, and general loneliness, today's average workplace is fueled by fear-the exact opposite of what healthy cultures are all about. Renowned leadership and corporate culture consultants Chris Deaver and Ian Clawson present the proven framework they have used to ignite organizational success worth billions of dollars at Fortune 500 companies throughout the world.In Brave Together, they deliver a set of meta-principles that leaders can use to leverage the potential of co-creation: the power to be brave enough to shape the future with others-in any domain. These principles include: lead with questions, turn pain into power, make others the mission, define the situation, create context through patterns, and follow your true north.Brave Together offers a way to help power a bright future that isn't self-made but shared. When you're in it together, anything is possible.

A concise, no-nonsense rulebook for investors looking to achieve Buffett-like resultsWarren Buffett is one of the wealthiest investor in the world. Millions of independent investors follow his every move. But why Buffett? What signs does he see that others miss? And more important, what can investors do to follow Buffett's path to investment and financial success? How Buffett Does It explores the 24 primary rules Buffett has followed from day one, and that people from market novices to seasoned veterans can use to strengthen their investing results.Drawing from literally hundreds of quotes and maxims, Buffett admirer and attorney James Pardoe has chosen those that encapsulate and explain the Buffett legend. This plain-talking and investor-friendly guidebook takes readers on an in-depth journey through strategies including: Focus on not losing money rather than making it Don't own any stock for 10 minutes that you wouldn't own for 10 years Be fearful when others are greedy and greedy when others are fearful

The logical, inspirational, and simplified approach you need to lead through unprecedented chaos-and help your teams and organizations thriveIn today's world of near-constant disruption, every leader faces a slew of conflicting demands involving employees of different generations, cultures, and age groups; one of history's tightest labor markets; and never-ending geopolitical, climate, financial, and health challenges.Lead Through Anything provides simple, tested and actionable strategies to help you continually level-up your impact as an individual, manager, and leader. It walks you through the process of developing a leadership mentality that balances three key elements to achieve sustainable success:Purpose: Create and share a vision that motivates collective achievements and aspirations Vitality: Generate a high level of connection and trust within your teams and organizationAgility: Inspire and empower yourself and others to continuously learn and improveLead Through Anything focuses on a wide variety of skills, such as aligning people and energy to a common cause, building effective teams and helping them work together more selflessly, establishing positive confidence more often in oneself and others, increasing engagement and retaining top talent, and shaping a positive, impact-driven organizational culture.

Bedrock Investing Principles for Profiting in Today's Shaky Markets If you wanted to create the next earth-shattering consumer product, Steve Jobs would be an ideal role model to follow. If you planned to become a great golfer, you might look to Arnold Palmer or Jack Nicklaus. So, if your goals are to outperform other investors and achieve your life's financial goals, what should you do? Think, act, and invest like the best investor out there: Warren Buffett. While you can't invest exactly like he does, Think, Act, and Invest Like Warren Buffett provides a solid, sensible investing approach based on Buffett's advice regarding investment strategies. When it comes to investing, Director of Research for the BAM Alliance and CBS News blogger Larry Swedroe has pretty much seen it all--and he's come to the conclusion that simple is better, that adopting basic investing principles always increases an investor's chance of success, and that Buffett is an excellent model for such investing. In Think, Act, and Invest Like Warren Buffett, Swedroe provides the foundational knowledge you need to: Develop a financial plan to help you make rational decisions on a consistent basis Determine the level of risk that's right for you, and allocate your assets accordingly Build a low-cost, tax-efficient, globally diversified portfolio Manage your portfolio by rebalancing periodically to maintain proper risk levels The beauty of the Buffett approach is its profound simplicity: follow the basics, keep your cool, and have a sense of humor and humility. The market volatility of recent years has ushered in armies of economists, forecasters, and other so-called experts whose job it is to explain how everything works. Somehow, they have managed to muddy the waters even more. The truth is, investing is easier than you think--even in today's economy. "Complex problems can have simple solutions," Swedroe writes. Think, Act, and Invest Like Warren Buffett helps you go back to the basics--so you can leap in front of the investing pack. Praise for Think, Act, and Invest Like Warren Buffett "A valuable addition to the growing library of books for investors wanting to successfully launch their own portfolio. Sticking to the core principles of this book will go a long way in preparing investors for their eventual retirement years." -- SeekingAlpha.com "A book that offers excellent pointers on planning for retirement, creating a disciplined investment strategy, and constructing a portfolio." -- Barron's "If you've been wondering why you've had such a hard time investing well, Think, Act, and Invest Like Warren Buffett will diagnose your ills and treat them in this delightful short book." -- William Bernstein, Author, A Splendid Exchange and The Investor's Manifesto "Follow the investment strategy advocated by Larry Swedroe, and free yourself to spend your time on life's treasures--like your family and friends!" -- William Reichenstein, Professor, Baylor University "Larry Swedroe is the undisputed expert in helping investors manage portfolios the smart way. His new book, Think, Act, and Invest Like Warren Buffett, combines all facets of wealth management in an inspiring and powerful manner." -- Bill Schultheis, Author, The New Coffeehouse Investor "This book, which covers the whys and hows of successful investing, was written for those investors who just can't (or won't) read a 300-page investing book. Swedroe's set of 30 rules is an education in itself. It's a small book with a big message." -- Mel Lindauer, Forbes.com columnist and co-author, The Bogleheads' Guide to Investing and The Bogleheads' Guide to Retirement Planning "You could not spend a more profitable hour than r

Inspired by the Ideas and Insight of Taxi Terry...The Best Guide to Customer Service You Will Ever ReadNo matter who you are, what you do, where you work, or how much money you make, you can learn a lot from a cab driver--especially when it is Taxi Terry, a successful self-starting entrepreneur who combines passion with effort and skill to create distinction in his job and in his life.Bestselling author and Hall of Fame speaker Scott McKain was so impressed by Terry's joyful approach to customer service, he incorporated the driver's inspiring personal philosophy and uplifting advice into his business speeches at corporate events--with stunning success.These are the 7 Tenets of Taxi Terry: Set high expectations--then, exceed them!Delivering what helps the customer . . . helps you.Customers are people--so, personalize the experience.Think logically--then act creatively and consistently.Make the customer the star of your show!Help your customers to come back for more.Creating joy for your customer will make your work--and life--more joyful!If you want to be more than just a job title, Taxi Terry will inspire you to be better at what you do and become the best in your field. You'll find step-by-step strategies for each of the seven tenets, with actionable solutions that can be applied to an endless range of workplace problems. Also, with a special focus on "internal customers"--the people you rely on every day within your own company--the book addresses one of the most destructive issues in business today: employee disengagement. Using the same techniques that win over customers, you can actively engage coworkers, clients, and colleagues more effectively. In other words, everybody wins.7 Tenets of Taxi Terry is your road map to an extraordinary journey--full of wonderful encounters and mutually rewarding experiences--that will take you anywhere you want to go.PRAISE FOR 7 TENETS OF TAXI TERRY: "Scott McKain is a great storyteller and Taxi Terry delivers: it provides you what you need to know and do to provide your customers the kind of experience that will delight them and keep them coming back for more." -- Mark Sanborn, author of The Fred Factor and CEO of Sanborn and Associates"McKain clearly shows again why he is the master at teaching companies how they can out-market, out-sell, and out-service their competition." -- Dr. Tony Alessandra, author of The Platinum Rule and The NEW Art of Managing People"McKain shows you how to consistently deliver a level of service that makes you and your business distinctive in the hearts and minds of your customers. You will want every person in your company to read this book and apply its lessons." -- Randy G. Pennington, author of the award-winning bestseller Make Change Work"This book is another masterpiece from the brilliant business mind of Scott McKain." -- Patricia Fripp, CSP, CPAE, former president of the National Speakers Association and a leading executive speech coach"I have loved the story of Taxi Terry every time I've heard Scott tell it. It's entertaining, funny, and always a crowd pleaser. In this great book, Scott gives you a chance to go deeper into the story and learn the lessons you need to deliver a great customer service experience." -- Larry Winget, television personality and six-time bestselling author of Grow a Pair and Shut Up, Stop Whining, and Get a Life!

"Jack Welch and GE used the celebrated 4e model to measure leadership potential and enhance profitability at every level of the organization. Jack Welch and the 4 E's of Leadership delivers a thought-provoking and in-depth analysis of this signature model."--

Chances are you haven't been making the best investing decisions. Why?BECAUSE THAT'S HOW WALL STREET WANTS IT"[T]he always irreverent author of the Reformed Broker blog has written an excellent narrative that shares all of your broker's dirty little secrets. Much like Michael Lewis' Liar's Poker captured the essence of 1980s institutional Wall Street, Brown's Backstage Wall Street recreates the boiler room retail brokerage culture of the 1990s and early 2000s in vivid color."-FORBES"With a smirk, a lashing wit, and an appropriate irreverence, Joshua Brown gives voice to what all investment professionals are-or should be-secretly thinking."-MICHAEL SANTOLI, Barron's columnist"The pages of this book are filled with colorful exposés of misconduct in the way Wall Street presents and sells itself (and its financial products offerings!). . . . Run don't walk to read Brown's chronicles of deception [perpetrated by] those wonderful folks on Wall Street, who nearly bankrupted the world's fi nancial system a few short years ago."-DOUGLAS A. KASS, Seabreeze Partners Management, Inc."Everything you've ever read about Wall Street is a total lie. Everyone is lying to you every day. Until you read this book."-JAMES ALTUCHER, Formula Capital and author of I Was Blind but Now I See"Joshua wants Wall Street to be awesome. You can feel it every day on his amazing blog and in this great book. He is happy to shout when Wall Street drives him crazy. I guarantee you will enjoy this book that describes the action behind the business of Wall Street and his own experiences along the way."-HOWARD LINDZON, Lindzon Capital and founder of StockTwits "Joshua Brown may be the funniest writer on finance today, but Backstage Wall Street could make you cry more than laugh. The buffoons, manipulators, and incompetents Brown parades before us are the stewards of our retirement accounts....What's important is that investors understand the choices before them. Backstage Wall Street goes a long way to taking us backstage, while making us laugh in the process."-BARRON'S About the Book:Wall Street is very good at one thing: convincing you to act against your own interests. And there's no one out there better equipped with the knowledge and moxie to explain how it all works than Josh Brown. A man The New York Times referred to as "the Merchant of Snark" and Barron's called "pot-stirring and provocative," Brown worked for 10 years in the industry, a time during which he learned some hard truths about how clients are routinely treated-and how their money is sent on a one-way trip to Wall Street's coffers.Backstage Wall Street reveals the inner workings of the world's biggest money machine and explains how a relatively small confederation of brilliant, sometimes ill-intentioned people fuel it, operate it, and repair it when necessary-none of which is for the good of the average investor.Offering a look that only a long-term insider could provide (and that only a "reformed" insider would want to provide), Brown describes:THE PEOPLE-Why retail brokers always profit-even if you don'tTHE PRODUCTS-How funds, ETFs, and other products are invented as failsafe profit generators-for the inventors aloneTHE PITCH-The marketing schemes designed for one thing and one thing only: to separate you from your moneyIt's that bad . . . but there's a light at the end of the tunnel. Brown gives you the knowledge you need to make the right decisions at the right time. Backstage Wall Street is about seeing reality for what it is and adjusting your actions accordingly. It's about learning who and what to steer clear of at all times. And it's about setting the stage for

The business leader's toolbox for increasing morale, decreasing turnover, and contributing more than ever to your company's bottom line"What if you could create a culture where everyone is committed to the greater good of the organization? Sound like a pipe dream? David Cottrell will show you the way . . . ."-Ken Blanchard, coauthor of The One Minute Manager and Lead with LuvHow can I help? Isn't that the question every leader longs to hear? What if every person on your team consistently asked you, How can I help? What if your team was totally in sync with and committed to achieving your organizations objectives? What if everyone on your team was willing to leave his or her comfort zone and take a risk to help your team win? Impossible? Unrealistic? Pollyanna? No. The team with the best leader usually wins. Sounds simple ... but what does it take to be the best leader? Often what is missing is the understanding of how to lead others toward a common goal. In its simplest form, leadership comes down to answering six key questions that are important to your team. When your teams needs are being met, they will want to ask you The Magic Question: How can I help?If you depend on results from others, this book is for you. It offers a proven method for creating an atmosphere in which employees willingly give discretionary effort. The Magic Question is not about a new leadership strategy. Strategies come and go. What you will learn in is tried and true regardless of the strategic focus of the time, and the principles apply to businesses in every industry, as well as schools, hospitals, churches, even homes. When you hear The Magic Question, you will know you are on your way to better results and to achieving them faster than ever before. Every team asks the questions. Great leaders have the answers.David Cottrell is President and CEO of CornerStone Leadership Institute, one of the nation's largest publishers of management and leadership resources.

Actionable, easy-to-understand negotiating strategies you can use to dramatically improve your business, career, and personal lifeNegotiations can be a perplexing and often-intimidating endeavor. Are there aspects about the process that are hiding beneath the surface, unknown to even experienced negotiators? Or insider tools that would change your game considerably? The answer is yes-and they're all revealed in this practical guide from a world-renowned negotiation expert.Negotiation Essentials demystifies this all-important subject, helping you break the process down into easily digestible parts. It covers the most important negotiating concepts, including the critical differences among great, good, and bad negotiators; choosing when, where, and how to negotiate; the art of saying no; understanding body language; how emotions, stress, and personal chemistry affect decision making; and behavioral patterns of the most successful negotiators.Negotiation Essentials is organized into three thematic sections:PART I: THE ESSENTIALS explains how to identify a negotiation, how to know who is winning, the important role preparation plays, creating a winning negotiating strategy, and more.PART II: THE ESSENTIALS APPLIED starts with an assessment to see which areas of negotiation you need to focus on, then teaches the 10 phrases in a successful negotiation, 5 different negotiation styles and how to use them, and so much more.PART III: BEYOND THE ESSENTIALS, dives into negotiating across cultures, the roles that emotions, stress, personal chemistry, and trust play in negotiations, the difference between face-to-face and online negotiations, and secrets of the award-winning Negotiation Economics philosophy-opening the possibility of achieving up to 42% unrealized value.Filled with essential takeaways wrapping up each chapter, assessments, illustrations, color illustrations, and clear action steps, Negotiation Essentials concludes with a Negotiating Essentials Toolkit, which includes the professional negotiators pre- and post-negotiation checklists.Whether you're discussing a possible promotion with a supervisor, speaking to a potential high-dollar client, or engaging in a merger and acquisition process, knowing how to plan and conduct a successful negotiation is what will spell the difference between success and failure.

A new app and website make this classic Schaum's bestseller better than ever-like having your own virtual tutor!Rigorous review and practice outside the classroom is essential to excelling in your beginning chemistry class-and on your exams. You'll find the powerful, all-in-one study tool you need in this edition of Schaum's Outline of Beginning Chemistry. Thoroughly updated to meet the emphasis in current courses, it works as a supplement to your textbooks, a go-to chemistry reference, and practice guide to give you the confidence, skills, and knowledge you need to succeed.Trusted by more than 40 million students to help them excel in the classroom and on exams, Schaum's Outlines cover course information in an easy-to-follow, topic-by-topic format, and provide access to detailed videos featuring course instructors explaining the most commonly tested concepts. Schaum's Outline of Beginning Chemistry, Fifth Edition, includes:Access to a NEW Schaum's app and website673 fully solved problems16 detailed problem-solving videos onlineSupport material for all major textbooks for high school chemistry, general chemistry, and beginning chemistryCoverage of all beginning chemistry concepts, including atomic masses, chemical bonding, inorganic nomenclature, essential equations, stoiciometry, kinetic molecular theory, organic chemistry, nuclear reactions, and much more