Bøger udgivet af HarperCollins Leadership

If you've never read The 21 Irrefutable Laws of Leadership, you've been missing out on one of the best-selling leadership books of all time. If you have read the original version, then you'll love this new expanded and updated one.

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today's challenges.If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller experienced first-hand and led him to create his proven system he first shared in Building a Storybrand to help you engage and truly influence customers.The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to;The real reason customers make purchases;How to simplify a brand message so people understand it; andHow to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

The Free-Market era has passed and the rules for investing have changed. Don't be left behind!If you think about it, it's not hard to grasp why a complete reboot in the way we think about investing is necessary. Stock picking, Buffett-style investing, mutual funds, CAPM? The 1970s called on a rotary phone and it has requested its investment theory back. Yet even outdated financial tools might be better than the latest worrying trend, which is the idea that crypto currencies can provide salvation. Rather than trying to understand the system, an increasing number of people think they can escape it and are losing their life savings in the process.Mark Haefele manages over $800 billion in client assets as the Global Chief Investment Officer for UBS and has spent decades advising investors of all kinds - from high school students to government officials. In The New Rules of Investing, Mark shares the investing strategies he uses at UBS and offers a playbook for protecting and growing your wealth. The New Rules of Investing shows investors of all levels: How to understand the current shift from free market to government intervention and how that impacts the way to invest.Insights from the world's wealthiest, most influential investors on how to develop a financial wellness that brings satisfaction and purpose to your life, in addition to bigger bank accounts.How to increase your wealth by allocating assets rather than picking stocks.How to massively boost portfolio returns by mastering your neurotic money issues.How to viscerally understand the difference between subjective and objective risk.

Trying to win the internet is a gloriously inefficient way to build a business. Forget becoming an influencer. Just because you can sell to the world, it doesn't mean that you have to--and it's definitely not where you start.No matter your goals, The Obvious Choice offers 15 timeless lessons on profit and success. Jonathan Goodman, one of the world's leading experts on helping people simplify their business, reveals proven frameworks to help you focus more, pray to the social media gods less, and master the art of attracting perfect customers.For every 18-year-old on social media that thinks they need a big following just to make a few sales, there are 100 silent business owners quietly earning more money with less effort. If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed. Building a business and becoming an online entertainer are different games people play--neither's better or worse but problems arise when you conflate the two--playing by the rules of one and desiring the rewards of the other. Goodman makes the argument, backed by case studies ranging from coaches to coffee shops, million-dollar Mompreneurs to billion-dollar start-ups, that modern marketing technology has led us astray. This book is for any business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom. Specifically, you'll learn: How to find the people who already want to buy your thing.The Sesame Street Razor for simplifying hiring and referrals.Why becoming famous to the family is faster, easier, and more profitable than becoming famous on the internet. Algorithms change, humans don't. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.

Culture transformation expert Siobhan McHale defines culture simply: "It's how things work around here." The secret to the success or failure of any business boils down to its culture.From disengaged employees to underserved customers, business failures invariably stem from a culture problem. In The Insider's Guide to Culture Change, acclaimed culture transformation expert and global executive Siobhan McHale shares her proven four-step process to demystifying culture transformation and starting down the path to positive change.Many leaders and managers struggle to get a handle on exactly what culture is and how pervasive its impact is throughout an organization. Some try to change the culture by publishing a statement of core values but soon find that no meaningful change happens.Others try to unify the culture around a set of shared goals that satisfy shareholders but find their efforts backfire as stressed employees throw their hands up because "leadership just doesn't get it." Others implement expensive new IT systems to try to bring about change, only to find that employees find "workarounds" and soon go back to their old ways.The Insider's Guide to Culture Change walks readers through McHale's four-step process to culture transformation, including how to: Understand what "corporate culture" really is and how it impacts every aspect of the way your organization operatesAnalyze where your culture is broken or not adding maximum valueUnlock the power of reframing roles within your company to empower and engage your employeesUtilize proven methods and tools to break through deeply embedded patterns and change your company mind-setKeep the momentum going by consolidating gains and maintaining your foot on the change acceleratorWith The Insider's Guide to Culture Change, watch your employees go from followers to change leaders who drive an agile culture that constantly outperforms.

How to Be a Leader is a 60-day daily reader that teaches aspiring and current leaders how to pursue goals, grow their mind-set, be creative, and bring out the best in others while also being the best version of themselves.

Go into your next job interview with confidence, ready to knock any question they throw at you out of the park!

In Chaotics, noted business strategists Philip Kotler and John Caslione present the intriguing, if unsettling, argument that these troubled times are not an aberration, but the new face of normal.

Workbook and audio companion based on Rachel Rodger's bestselling book We Should All Be Millionaires. We Should All Be Millionaires details a realistic, achievable, step-by-step path to creating the support, confidence, and plan you need to own your success and become the millionaire the world needs you to be.

"The Maxwell Daily Reader" draws its unique power from an ageless truth: the heart of leadership is created through "actions," put into practice one day at a time. Each entry delivers a powerful leadership principle, ready for real-world practice. Featuring timeless wisdom from fourteen of John C. Maxwell's ("New York Times "best-selling author) leadership books, this is a must have for any Maxwell fan or the perfect gift to introduce others to his writing.

Working with Difficult People defines nine fundamental types of difficult people and gives readers a complete system for opening lines of communication, resolving differences, and avoiding office headaches.

The essential resource for new managers who want to foster a safe, inclusive, and productive space for their teams.

This book is designed for new and experienced leaders and business owners looking to strengthen their foundational HR skills and understanding. It includes core HR leadership practices and emerging trends, legal aspects of HR management and compliance, and strategic HR and career guidance.

If you have experience growing a small business and want to leverage that experience to build a six, seven, or even an eight-figure coaching business, Coach Builder will give you a step-by-step playbook to make it happen.

Financial compatibility is equally as important as emotional compatibility, and the only way to find out if you and your partner are a match, is to TALK MONEY!

Learn the essential life skills needed to stand out in an increasingly noisy and competitive world in this groundbreaking new book backed by proprietary research.

This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.

In The Ultimate Guide to Developing Leaders, Maxwell teaches everything leaders need to know about how to develop leaders in their team or organization.

Learn how SluttyVegan's founder, Pinky Cole, became the most-successful vegan restauranteur in the world. Her story will inspire readers to keep chasing their entrepreneurial dreams despite years of setbacks.

People think the answer to not having enough time is to cram ever more tasks into their day, swap leisure and rest for extra desk time, and ruthlessly limit all activities that aren't "productive". But bestselling author Melissa Ambrosini and world-renowned musician Nick Broadhurst have discovered another way.

Every manager must be prepared to face tough situations that management training never warned them about. This is the go-to resource for handling everything from a disruption in workflow to managing a hostile workplace, and even handling an international pandemic.

Learn twelve key lessons from Dunkin' Donuts former CEO Robert Rosenberg that offer critical insights and a unique, 360-degree perspective to business leaders and managers on building one of the world's most recognized brands.

Top financial advisors agree: your ability to succeed depends on how well equipped you are to navigate any market condition. Uncover the thirteen universal lessons for success guaranteed to advance your career.

A no-holds-barred look into the minds, motivations, and machinations of how investors and founders team up to build a successful startup, debated in a brazenly honest way by two of the best in the business.

Easy, practical guidance on how to make the most out of your mentorship journey.