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This award-winning book is two books in one: the complete text of Sun Tzu's The Art of War plus an explanation of the concepts hidden in the text. The only book that explains in detail the Chinese cultural concepts and writing techniques used in Sun Tzu's original text. Won Independent Publishers Book Award Multicultural Nonfiction book award recognition.Its introduction explains how the diagrams used in traditional Chinese science and philosophy can be sued to simplify the complex ideas in Sun Tzu's competitive system. These diagrams start with the Bagua, the traditional Chinese eight-sided diagram that describes. After this introduction, the left-hand pages show the complete text of The Art of War while the facing right-hand pages explain that text in terms of Sun Tzu's original Chinese concepts, symbols, metaphors, and dozens of additional diagrams. These diagrams show the relationships among the components of competitive strategic positions including both the Creation Cycle (the Elemental Pentagon) and the Destruction/Domination Cycle (the Flying Star). Sun Tzu uses these diagrams or maps in new ways. The Creation Cycle map is used to show to flow of resources and costs from one element to another and it reverse to show the flow of rewards. The Destruction Cycle map is used to show the flow of information (and the types of "spies") and its reverse to show the most common mistakes in using the elements.This book is a must-read for those who really want to understand Sun Tzu's text. It is the only book that shows the secret diagrams from traditional Chinese science used by Sun Tzu to construct his system and to explain the metaphors and Chinese concepts invisible in English translations of the 2,500-year-old classic. It includes an in-depth discussion and a glossary of key Chinese concepts.The ancient science of bing-fa is based on a unique concept of how competition works. This is the first book that explains that system in detail.ChaptersForeword-Rediscovering Sun TzuIntroduction-Elemental SecretsAnalysis Secret KnowledgeCompetitive EconomicsUnity Focus & SpeedOpportunity ShapeInnovation ForceCompetitive RelativityCostly OppositionSituation ResponseExplorationEvaluating OpportunitiesNine SituationsEnvironmental VulnerabilityAcquiring InformationGlossary

Two books in one, the only award winning translation of Sun Tzu's The Art of War plus our award-winning stanza-by-stanza adaptation applying his principles to the war on terror. This second edition updates the book a decade after its first release to address recent changes in the Middle East including the recent invasion of Iraq by ISIS fundamentalists. This award-winning book adapts Sun Tzu's timeless principles to address today's military challenge of terrorism. Foreword Magazine's 2006 Book of the Year Finalist in Philosophy, Like all our adaptations, Sun Tzu's Art of War is on the left-hand pages with our application to terror on the facing right-hand pages. Unlike partisan views of the war on terror, this book follows Sun Tzu's principles stanza by stanza, examining the relevant issues as he would. What emerges in a unique picture of the war on terror that you cannot get anywhere else. For example, Sun Tzu tells us that all war are based on economics and forces us to examine the economic underpinnings of terrorist attacks. What is the real battle underlying terrorism? How does attacking civilians generate money for the terrorists? What will happen if the West refuses to engage terrorism. Table of Contents Author's Forward to Second Edition Key Dates in Modern Islamic Terror Introduction: Strategy and Terror 1 Analysis Freedom versus Terror 2Going to War The Economics of Terror 3Planning an Attack Uniting against Terror51 4Positioning In Position to Attack Terror 5Momentum Innovation against Terror 6Weakness and Strength The Terrorists' Weak Points 7 Armed Conflict Minimizing Destruction 8 Adaptability Shifting Our Priorities 9Armed March Campaigning against Terror 10Field Position Evaluating Our Options 11Types of Terrain Responding to Terror 12 Attacking with Fire Fighting the Message War 13 Using Spies Acquiring Intelligence The Future: The Ten Keys to Winning Index of Topics in The Art of War Glossary of Key Concepts About the Translator and Author Other Art of War Books by Gary Gagliardi

If you are young person growing up today, you are entering a world that is growing more and more competitive. If you want more control over your life, this book makes is designed to give you every advantage in every challenge you face. In it, you will learn that winning isn't a matter of how big you are or who your family is, but in learning how to control your own decisions and influence the decisions of others. In this book, you learn 2,500 year-old secrets of the warrior's philosophy. This philosophy enables you to win any challenge. For over 2,500 years, Sun Tzu's The Art of War has been used to train warriors in the magic of strategic thinking. This book contains the only award-winning English translation of Sun Tzu's work. It also contains the "Warrior's Apprentice", which applies these lessons line-by-line to the real life challenges that you face everyday as a young person. This proven philosophy is the basis of all martial arts, but the art here isn't physical. It is a mental discipline, a way of seeing the world and making better decisions about what to do and how to do it. As a guide to the power of strategy, this book can transform your life. It gives you a new way understanding your possibilities and the opportunities that are waiting for you. Buy it today and benefit from it forever! This book was written by Gary Gagliardi, America's leading authority on Sun Tzu's The Art of War and on the application of its competitive principles. Mr. Gagliardi isn't just a very writer, but he built an Inc. 500 software company before deciding to leave the business world to focus on education, training people in competitive thinking. His books on Sun Tzu and competition, including this one, have won award-recognition over and over again. Contents Forward: Choosing to Win9 Introduction: 5 Elements & 9 Skills20 1 Analysis27 The Skill of Prophecy29 2 Going to War41 The Choice of Paths43 3Planning an Attack53 The Power of Fellowship55 4Positioning65 The Place of Judgment67 5Momentum 77 The Element of Surprise79 6Weakness and Strength91 The Alchemy of Opposites93 7 Armed Conflict107 The Suppression of Hostility109 8 Adaptability 121 The Mastery of Change123 9Armed March131 The Path of Progress133 10Field Position 151 The Vision of Opportunity153 11Types of Terrain 169 The Miracle of Training171 12 Attacking with Fire195 The Discipline of Danger197 13 Using Spies 207 A Network of Sources209 Glossary of Key Concepts220 Art of War Index224

This is Volume Nine (32 articles) of Sun Tzu's Art of War Playbook explaining the principles of Sun Tzu's strategy. This volume explains the vulnerabilities created by an external crisis and how to defend against them. The Playbook itself is the culmination of over a decade of work breaking down Sun Tzu's principles into a series of step-by-step practical articles by the Institute's multiple award-winning author and internationally recognized Art of War expert, Gary Gagliardi. The work explains the concepts in the verses of Sun Tzu's classic on strategy in detail, explaining the situations to which they apply the steps in Sun Tzu's system for using them with examples from modern competition. While the original Art of War was originally written for military generals who understood the philosophical concepts of ancient China, our Art of War Playbook is written for today's readers and provide enough descriptive material so that Sun Tzu's ideas can actually be used in everyday life. The Art of War Playbook puts Sun Tzu's ideas into everyday, practical language as a book of instruction. Because of its size and detail, the Playbook is published in nine volumes. The concepts covered in this volume are listed below: Playbook Overview Volume One Review: Comparing Positions Volume Two Review: Developing Perspective Volume Three Review: Identifying Opportunities Volume Four Review: Leveraging Probability Volume Five Review: Minimizing Mistakes Volume Six Review: Responding To Situations Volume Seven Review: Creating Momentum Volume Eight Review: Winning Rewards Volume Nine Overview: Defending Vulnerabilities 9.0.0 Understanding Vulnerability 9.1.0 Fire Storm Vulnerability 9.1.1 Climate Rivals 9.1.2 Threat Development 9.2.0 Points of Vulnerability 9.2.1 Personnel Risk 9.2.2 Immediate Resource Risk 9.2.3 Logistics Risk 9.2.4 Asset Risk 9.2.5 Organizational Risk 9.3.0 Crisis Leadership 9.3.1 Mutual Danger 9.3.2 Message Control 9.4.0 Crisis Defense 9.4.1 Division Defense 9.4.2 Panic Defense 9.4.3 Defending Openings 9.4.4 Defending Alliances 9.4.5 Defensive Balance 9.5.0 Crisis Exploitation 9.5.1 Adversarial Opportunities 9.5.2 Avoiding Emotion 9.6.0 Constant Vigilance The Art of War Playbook Series About the Translator and Author Other Art of War Books by Gary Gagliardi Glossary of Key Concepts Except for review and overview articles, each article is written in standard format including the related quote in Sun Tzu, the general principle in more modern terms, the situation to which the principle is applied or which necessitates the principle, the opportunity created or exploited by the principle, the list of specific Art of War key methods breaking down the general principle into a series of actionable steps with references to related principles in the Playbook, and illustrations of the application of each of those method to a specific competitive arena, i.e. sales, politics, small business, etc. Rules are written generically to apply to every competitive arena (business, personal life, career, sports, relationships, etc.) with each specific illustrations drawn from one of these areas. The initial number identifies where each article appears in Playbook Structure. For example, the article 2.1.3 Strategic Deception is the third article in the first section of the second book in the nine volumes of the Strategy Playbook. In our on-line version, this links are live, clicking on them brings you to the article itself. We provide them because the interconnection of concepts is useful important in learning Sun Tzu's system. The Nine Volumes of the Playbook cover the following topics: 1. Positions, 2. Perspective, 3. Opportunities, 4. Probability, 5. Mistakes, 6. Situations, 7. Momentum, 8. Rewards, and 9. Vulnerabilities.

This is Volume Eight (25 articles) of our Art of War Playbook. It is both the shortest and perhaps the most important of the series. The articles in this volume explain how you must make claims to win the rewards of positioning. On unique aspects of Sun Tzu's competitive system is that focuses specifically in on winning rewards rather than just winning battles. The Playbook itself is the culmination of over a decade of work breaking down Sun Tzu's principles into a series of step-by-step practical articles by the Institute's multiple award-winning author and internationally recognized Art of War expert, Gary Gagliardi. The work explains the concepts in the verses of Sun Tzu's classic on strategy in detail, explaining the situations to which they apply the steps in Sun Tzu's system for using them with examples from modern competition. While the original Art of War was originally written for military generals who understood the philosophical concepts of ancient China, our Art of War Playbook is written for today's readers and provide enough descriptive material so that Sun Tzu's ideas can actually be used in everyday life. The Art of War Playbook puts Sun Tzu's ideas into everyday, practical language as a book of instruction. Because of its size and detail, the Playbook is published in nine volumes. The concepts covered in this volume are listed below: Playbook Overview About Positions About Rewards 8.0.0 Winning Rewards 8.1.0 Successful Positions 8.1.1 Transforming Resources 8.1.2 Reward Boundaries 8.1.3 Reward Timing 8.2.0 Making Claims 8.3.0 Securing Rewards 8.3.1 Gauging Value 8.3.2 Distinctive Packaging 8.3.3 articles of Engagement 8.3.4 Position Production 8.4.0 Individual Support 8.5.0 Leveraging Emotions 8.6.0 Winning Attention 8.7.0 Productivity Improvement 8.7.1 Position Erosion 8.7.2 Abandoning Positions The Art of War Playbook Series About the Translator and Author Other Art of War Books by Gary Gagliardi Glossary of Key Concepts Except for review and overview articles, each article is written in standard format including the related quote in Sun Tzu, the general principle in more modern terms, the situation to which the rule is applied or which necessitates the rule, the opportunity created or exploited by the concept, the list of specific Art of War articles breaking down the general principle into a series of actionable steps with references to related concepts in the Playbook, and illustrations of the application of each of those step to a specific competitive arena, i.e. sales, politics, small business, etc. articles are written generically to apply to every competitive arena (business, personal life, career, sports, relationships, etc.) with each specific illustrations drawn from one of these areas. The initial number identifies where each article appears in Playbook Structure. For example, the article 2.1.3 Strategic Deception is the third article in the first section of the second book in the nine volumes of the Strategy Playbook. In our on-line version, this links are live, clicking on them brings you to the article itself. We provide them because the interconnection of concepts is useful important in learning Sun Tzu's system. The Nine Parts of the Playbook cover the following topics: 1. Positions, 2. Perspective, 3. Opportunities, 4. Probability, 5. Mistakes, 6. Situations, 7. Momentum, 8. Rewards, and 9. Vulnerabilities.

This is Volume Seven (29 articles) of our Art of War Playbook. The articles in this volume explain how surprise is used to create momentum and how momentum can be used to improve a strategic position. The Playbook itself is the culmination of over a decade of work breaking down Sun Tzu's principles into a series of step-by-step practical articles by the Institute's multiple award-winning author and internationally recognized Art of War expert, Gary Gagliardi. The work explains the concepts in the verses of Sun Tzu's classic on strategy in detail, explaining the situations to which they apply the steps in Sun Tzu's system for using them with examples from modern competition. While the original Art of War was originally written for military generals who understood the philosophical concepts of ancient China, our Art of War Playbook is written for today's readers and provide enough descriptive material so that Sun Tzu's ideas can actually be used in everyday life. The Art of War Playbook puts Sun Tzu's ideas into everyday, practical language as a book of instruction. Because of its size and detail, the Playbook is published in nine volumes. The concepts covered in this volume are listed below: Playbook Overview About Positions About Creating Momentum 7.0.0 Creating Momentum 7.1.0 Order from Chaos 7.1.1 Creating Surprise 7.1.2 Momentum Psychology 7.1.3 Standards and Innovation 7.2.0 Standards First 7.2.1 Proven Methods 7.2.2 Preparing Expectations 7.3.0 Strategic Innovation 7.3.1 Expected Elements 7.3.2 Elemental Rearrangement 7.3.3 Creative Innovation 7.4.0 Competitive Timing 7.4.1 Timing Methods 7.4.2 Momentum Timing 7.4.3 Interrupting Patterns 7.5.0 Momentum Limitations 7.5.1 Momentum Conversion 7.5.2 The Spread of Innovation 7.6.0 Productive Competition 7.6.1 Resource Discovery 7.6.2 Ground Creation The Art of War Playbook Series About the Translator and Author Other Art of War Books by Gary Gagliardi Glossary of Key Concepts Except for review and overview articles, each article is written in standard format including the related quote in Sun Tzu, the general principle in more modern terms, the situation to which the rule is applied or which necessitates the rule, the opportunity created or exploited by the concept, the list of specific Art of War principles breaking down the general principle into a series of actionable steps with references to related concepts in the Playbook, and illustrations of the application of each of those step to a specific competitive arena, i.e. sales, politics, small business, etc. Rules are written generically to apply to every competitive arena (business, personal life, career, sports, relationships, etc.) with each specific illustrations drawn from one of these areas. The initial number identifies where each article appears in Playbook Structure. For example, the article 2.1.3 Strategic Deception is the third article in the first section of the second book in the nine volumes of the Strategy Playbook. In our on-line version, this links are live, clicking on them brings you to the article itself. We provide them because the interconnection of concepts is useful important in learning Sun Tzu's system. The Nine Parts of the Playbook cover the following topics: 1. Positions, 2. Perspective, 3. Opportunities, 4. Probability, 5. Mistakes, 6. Situations, 7. Momentum, 8. Rewards, and 9. Vulnerabilities.

This is Volume Six (47 articles) of our Art of War Playbook. This is the longest volume of the Playbook. The principles in this volume explain the nature of a competitive campaign, the nine common situations that arise in campaigns, and the proper responses to those situations. The Playbook itself is the culmination of over a decade of work breaking down Sun Tzu's principles into a series of step-by-step practical articles by the Institute's multiple award-winning author and internationally recognized Art of War expert, Gary Gagliardi. The work explains the concepts in the verses of Sun Tzu's classic on strategy in detail, explaining the situations to which they apply the steps in Sun Tzu's system for using them with examples from modern competition. While the original Art of War was originally written for military generals who understood the philosophical concepts of ancient China, our Art of War Plabook is written for today's readers and provide enough descriptive material so that Sun Tzu's ideas can actually be used in everyday life. The Art of War Playbook puts Sun Tzu's ideas into everyday, practical language as a book of instruction. Because of its size and detail, the Rule Book is published in nine volumes. The concepts covered in this volume are listed below: Rule Book Overview About Positions About Responding To Situations 6.0.0 Situation Response 6.1.0 Situation Recognition 6.1.1 Conditioned Reflexes 6.1.2 Prioritizing Conditions 6.2.0 Campaign Evaluation 6.2.1 Campaign Flow 6.2.2 Campaign Goals 6.3.0 Campaign Patterns 6.3.1 Early-Stage Situations 6.3.2 Middle-Stage Situations 6.3.3 Late-Stage Situations 6.4.0 Nine Situations 6.4.1 Dissipating Situations 6.4.2 Easy Situations 6.4.3 Contentious Situations 6.4.4 Open Situations 6.4.5 Intersecting Situations 6.4.6 Serious Situations 6.4.7 Difficult Situations 6.4.8 Limited Situations 6.4.9 Desperate Situations 6.5.0 Nine Responses 6.5.1 Dissipating Response 6.5.2 Easy Response 6.5.3 Contentious Response 6.5.4 Open Response 6.5.5 Intersecting Response 6.5.6 Serious Response 6.5.7 Difficult Response 6.5.8 Limited Response 6.5.9 Desperate Response 6.6.0 Campaign Pause 6.7.0 Tailoring to Conditions 6.7.1 Form Adjustments 6.7.2 Size Adjustments 6.7.3 Strength Adjustments 6.8.0 Competitive Psychology 6.8.1 Adversity and Creativity 6.8.2 Strength in Adversity 6.8.3 Individual Toughness The Art of War Rule Book Series About the Translator and Author Other Art of War Books by Gary Gagliardi Glossary of Key Concepts The Nine Volumes of the Playbook cover the following topics: 1. Positions, 2. Perspective, 3. Opportunities, 4. Probability, 5. Mistakes, 6. Situations, 7. Momentum, 8. Rewards, and 9. Vulnerabilities.

This is Volume Five (30 articles) of our Art of War Rule Book. This part of the Rule Book focuses on Sun Tzu's principles for avoiding the most common strategic mistakes and minimizing the size of potential errors. His method is for avoiding mistakes lies in choosing the least risky ways to explore an opportunity. As with the original work, the Playbook repeatedly references related concepts again and again in different competitive contexts. However, unlike the original, these articles explain these concepts in detail and illustrates them with examples from modern competition. This provides an understanding of Sun Tzu you can only get otherwise from years of study. While the original Art of War was originally written for military generals who understood the philosophical concepts of ancient China, the Art of War Playbook is written for today's readers and provide enough descriptive material so that Sun Tzu's ideas can actually be used in everyday life. Because of its size and detail, the Playbook is published in nine volumes. This is the fifth volume. It contains a review of the previous volumes so that readers can understand the larger context of the work. The concepts covered in this volume are listed below: Contents Rule Book Overview About Positions About Mistakes 5.0.0 Minimizing Mistakes 5.1.0 Mission Priorities 5.1.1 Event Pressure 5.1.2 Unproductive Responsibility 5.2.0 Opportunity Exploration 5.2.1 Choosing Adaptability 5.2.2 Campaign Methods 5.2.3 Unplanned Steps 5.3.0 Reaction Time 5.3.1 Speed and Quickness 5.3.2 Opportunity Windows 5.3.3 Information Freshness 5.4.0 Minimizing Action 5.4.1 Testing Value 5.4.2 Successful Mistakes 5.5.0 Focused Power 5.5.1 Force Size 5.5.2 Distance Limitations 5.5.3 Evaluation Deadlines 5.6.0 Defensive Advances 5.6.1 Defense Priority 5.6.2 Acting Now162 The Art of War Rule Book Series About the Translator and Author Other Art of War Books by Gary Gagliardi Glossary of Key Concepts The Nine Parts of the Rule Book cover the following topics: 1. Positions, 2. Perspective, 3. Opportunities, 4. Probability, 5. Mistakes, 6. Situations, 7. Momentum, 8. Rewards, and 9. Vulnerabilities.

This is Volume Four (34 articles) of our Art of War Playbook. This part of the Playbook focuses on Sun Tzu's concepts for evaluating the probability of success in pursuing a given set of opportunities. The choice to pursue a given opportunity is based upon the relatively few things you can know before undertaking a project or campaign to explore it. The Playbook itself is the culmination of over a decade of work breaking down Sun Tzu's principles into a series of step-by-step practical articles by the Institute's multiple award-winning author and internationally recognized Art of War expert, Gary Gagliardi. The work explains the concepts in the verses of Sun Tzu's classic on strategy in detail, explaining the situations to which they apply the steps in Sun Tzu's system for using them with examples from modern competition. While the original Art of War was originally written for military generals who understood the philosophical concepts of ancient China, our Art of War Playbook is written for today's readers and provide enough descriptive material so that Sun Tzu's ideas can actually be used in everyday life. The Art of War Playbook puts Sun Tzu's ideas into everyday, practical language as a book of instruction. Because of its size and detail, the Playbook is published in nine volumes. This is just the fourth volume. The concepts covered in this volume are listed below: Contents Playbook Overview About Positions About Probability 4.0 Leveraging Probability 4.1 Future Potential 4.2 Choosing Non-Action 4.3 Leveraging Form 4.3.1 Tilted Forms 4.3.2 Fluid Forms 4.3.3 Soft Forms 4.3.4 Neutral Forms 4.4 Strategic Distance 4.4.1 Physical Distance 4.4.2 Intellectual Distance 4.5 Opportunity Surfaces 4.5.1 Surface Area 4.5.2 Surface Barriers 4.5.3 Surface Holding Power 4.6 Six Benchmarks 4.6.1 Spread-Out Conditions 4.6.2 Constricted Conditions 4.6.3 Barricaded Conditions 4.6.4 Wide-Open Conditions 4.6.5 Fixed Conditions 4.6.6 Sensitive Conditions 4.7 Competitive Weakness 4.7.1 Command Weaknesses 4.7.2 Group Weaknesses 4.8 Climate Support 4.9 Opportunity Mapping Art of War Playbook Series About the Author Other Art of War Books Glossary of Key Concepts The Nine Volumes of the Playbook cover the following topics: 1. Positions, 2. Perspective, 3. Opportunities, 4. Probability, 5. Mistakes, 6. Situations, 7. Momentum, 8. Rewards, and 9. Vulnerabilities.

This is Volume Three (27 articles) of our Art of War Playbook. This part of the Playbook focuses on Sun Tzu's concepts for understanding the nature of opportunities in competition. Sun Tzu's unique method is to see opportunities in hidden "openings" that arise from changes in the environment. The Playbook itself is the culmination of over a decade of work breaking down Sun Tzu's principles into a series of step-by-step practical articles by the multiple award-winning author and internationally recognized Art of War expert, Gary Gagliardi. The work explains the concepts in the verses of Sun Tzu's classic on strategy in detail with examples from modern competition. While the original Art of War was originally written for military generals who understood the philosophical concepts of ancient China, our Art of War Playbook is written for today's readers and provide enough descriptive material so that Sun Tzu's ideas can actually be used in everyday life today. Because of its size and detail, the Playbook is published in nine volumes. The concepts covered in this third volume are listed below: Playbook Overview Playbook Overview About Opportunities 3.0.0 Identifying Opportunities 3.1.0 Strategic Economics 3.1.1 Resource Limitations 3.1.2 Strategic Profitability 3.1.3 Conflict Cost 3.1.4 Openings 3.1.5 Unpredictable Value 3.1.6 Time Limitations 3.2.0 Opportunity Creation 3.2.1 Environmental Dominance 3.2.2 Opportunity Invisibility 3.2.3 Complementary Opposites 3.2.4 Emptiness and Fullness 3.2.5 Dynamic Reversal 3.2.6 Opening Matrix Tool 3.3.0 Opportunity Resources 3.4.0 Dis-Economies of Scale 3.4.1 Unity Breakdown 3.4.2 Opportunity Fitness 3.4.3 Reaction Lag 3.5.0 Strength and Weakness 3.6.0 Leveraging Subjectivity 3.7.0 Redefining the Comparison 3.8.0t Strategic Matrix Analysis These articles are written in standard format including 1) the Sun Tzu verse or verses describing the concept, 2) the competitive principle in more modern terms, 3) the situations to which the rule is applied or which necessitates the rule, 4) the opportunity created or exploited by the concept, 5) the list of specific Art of War key methods breaking down the general principle into a series of actionable steps with a reference to related article, and 7) an illustration of the application of each of those steps to a specific competitive arena, i.e. sales, politics, small business, etc. Rules are written generically to apply to every competitive arena (business, personal life, career, sports, relationships, etc.) with each specific illustrations drawn from one of these areas. Articles are references by a number and title. The initial number identifies where each article appears in Playbook Structure. For example, the article 2.1.3 Strategic Deception is the third article in the first section of the second book in the nine volumes of the Strategy Playbook. The Nine Volumes of the Playbook cover the following topics: 1. Positions, 2. Perspective, 3. Opportunities, 4. Probability, 5. Mistakes, 6. Situations, 7. Momentum, 8. Rewards, and 9. Vulnerabilities.

This is Volume Two (27 articles) of our Art of War Playbook. This section of the Playbook focuses on Sun Tzu's concepts for using information in competition, specifically, getting a more complete and useful picture from competitive information. In Sun Tzu, key strategic information is a combination of objective facts and subject opinions that changes dramatically with a shift perspective. The Playbook itself is the culmination of over a decade of work breaking down Sun Tzu's principles into a series of step-by-step practical articles by the Institute's multiple award-winning author and internationally recognized Art of War expert, Gary Gagliardi. Unlike most of Gagliardi's other books on The Art of War, this work does not follow the original work's structure, verse by verse. Instead, it explains the concepts described the quoted verses in a manner more familiar to modern readers. The original Art of War was originally written for military generals who understood the philosophical concepts of ancient China. Our Art of War Playbook is written for today's reader with enough descriptive material so that Sun Tzu's principles can actually be used in everyday competition. It puts Sun Tzu's key methods into everyday, practical language as a book of instruction. Because of its size and detail, the Playbook is published in nine volumes. This is just the second volume. The topics covered in this volume are listed below: Playbook Overview About Perspective 2.0.0 Developing Perspective 2.1 Information Value 2.1.1 Information Limits 2.1.2 Leveraging Uncertainty 2.1.3 Strategic Deception 2.1.4 Surprise 2.2 Information Gathering 2.2.1 Personal Relationships 2.2.2 Mental Models 2.2.3 Standard Terminology 2.3 Personal Interactions 2.3.1 Action and Reaction 2.3.2 Reaction Unpredictability 2.3.3 Likely Reactions 2.3.4 Using Questions 2.3.5 Infinite Loops 2.3.6 Promises and Threats 2.4 Contact Networks 3 2.4.1 Ground Perspective 8 2.4.2 Climate Perspective 3 2.4.3 Command Perspective 8 2.4.4 Methods Perspective 3 2.4.5 Mission Perspective 8 2.5 The Big Picture 3 2.6 Knowledge Leverage 8 2.7 Information Secrecy 3

This is Volume One (28 articles) of our Art of War Playbook. This first part of the Playbook focuses on Sun Tzu's concepts for understanding and evaluating strategic positions. Sun Tzu's powerful approach to winning starts with the concept that competition is simply comparison and what is compared is "a position," which is a combination of five key elements. The Playbook itself is the culmination of over a decade of work breaking down Sun Tzu's principles into a series of step-by-step practical articles by the Institute's multiple award-winning author and internationally recognized Art of War expert, Gary Gagliardi. Unlike most of Gagliardi's other books on The Art of War, this work does not follow the original work's structure, verse by verse. Instead, it explains the concepts described the quoted verses in a manner more familiar to modern readers. The original Art of War was originally written for military generals who understood the philosophical concepts of ancient China. Our Art of War Playbook is written for today's reader with enough descriptive material so that Sun Tzu's ideas can actually be used in everyday competition. It puts Sun Tzu's ideas into everyday, practical language as a book of instruction. Because of its size and detail, the Playbook is published in nine volumes. This is just the first volume. The topics covered in this volume are listed below: Playbook Overview 1.0 Strategic Positioning 1.1 Position Paths 1.1.1 Position Dynamics 1.1.2 Defending Positions 1.2 Subobjective Positions 1.2.1 Competitive Landscapes 1.2.3 Position Complexity 1.3 Elemental Analysis 1.3.1 Competitive Comparison 1.3.2 Element Scalability 1.4 The External Environment 1.4.1 Climate Shift 1.4.2 Ground Features 1.5 Competing Agents 1.5.1 Command Leadership 1.5.2. Group Methods 1.6 Mission Values 1.6.1 Shared Mission 1.6.2 Types of Motivations 1.6.3 Shifting Priorities 1.7 Competitive Power 1.7.1 Team Unity 1.7.2 Goal Focus 1.8 Progress Cycle 1.8.1 Creation and Destruction 1.8.2 The Adaptive Loop 1.8.3 Cycle Time 1.8.4 Probabilistic Process 1.9 Competition and Production 1.9.1 Production Comparisons 1.9.2 Span of Control

The book that is the basis of the Science of Strategy Institute's on-line training program. This award-winning book (Foreword Magazine's Self-Help Book of the Year) offers our most detailed lessons of Sun Tzu's strategic methods. The book was designed as long series of short, easy-to-understand lessons for those who really want to understand the inner workings of human competition. Examples from modern business and every day life are used to illustrate what people do right and wrong in making strategic decisions.Each lesson is put into a format that frames each stanza of Sun Tzu's work as a specific strategic concept. Sun Tzu's non-intuitive approach to success is contrasted with our less successful instinctual reactions to competitive challenges. Below, we show you the table of contents, a list of the type of topics the lessons address, and a sample lesson from the book. Table of Contents Lesson Topics10 Using This Book15 Introduction: Sun Tzu's Basic Concepts Lessons 1-2116 Analysis Lessons 22-3839 Going to War Lessons 39-5358 Planning an Attack Lessons 54-6874 Positioning Lessons 69-8590 Momentum Lessons 86-104108 Weakness and Strength Lessons 105-124128 Armed Conflict Lessons 125-145150 Adaptability Lessons 146-159172 Armed March Lessons 160-193188 Field Position Lessons 194-220224 Types of Terrain Lessons 221-267252 Attacking with Fire Lessons 268-284300 Using Spies Lessons 285-306318 Glossary of Key Concepts342 Index of Art of War Topics348 Sample List of Lesson Topics Emotion versus Strategy17 2: The Framework of Strategy18 3: The Goal of Strategy19 4: A Unique Position20 5: The Competitive Environment21 6: The Changing Times22 7: Competitive Success23 8: The Need for a Philosophy24 9: Advancing a Position25 10: The Source of Knowledge26 11: The Source of Opportunity27 12: Acting on Vision28 13: Positioning29 14: Attacks and Battles30 15: Moving through Opposition31 Sample Lesson Lesson 14: Attacks and Battles What is the difference between an attack, a battle, and conflict? A.Only conflict is inherently destructive. B.Only battle is inherently costly. C.Only attack is inherently aggressive. D.There is no difference. You must avoid disasters from armed conflict. The Art of War 7:1.5 Answer: A. Only conflict is inherently destructive. In English, conflict, battle, and attack can be used interchangeably. However, Sun Tzu expresses these ideas as three distinct, though related, concepts critical to his strategic theory. The concept of attack is gong. It means movement ( hang) into a new area. It doesn't necessarily-but can-mean meeting the enemy in battle or conflict with an opposing force. Attacks are the topic of chapter 3, Planning an Attack. The concept of battle is zhan, which means meeting challenges or opponents but not necessarily conflict with them. We meet opponents when we have an advantage-when our opponents will back down, surrender, or come to an advantageous agreement. The final concept is zheng, conflict. This is the destructive meeting of forces. Typically, we avoid conflict, but it is not always avoidable. This is the topic of chapter 7, Armed Conflict. So we have an array of ideas becoming progressively more costly. Movement (hang) is the most general. Movement into new areas is attack (gong). Attacks that involve confrontation are battles (zhan). Battles that involve conflict are zheng .

Two books in one, this award-winning work contains the complete original text of The Art of War on the left-hand pages and its line-by-line adaptation for facing marketing challenges, The Art of Marketing on the facing right-hand pages. This book applies Sun Tzu's methods to positioning a brand in the marketplace and creating market awareness of that brand. It focuses specifically on choosing the right target markets and seeing opportunities among specific groups of people. It won Ben Franklin Book Award recognition as one of the best Business books of the year. This book also contains the only award-winning complete English translation of Sun Tzu's The Art of War. Sample Text: Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1.Discuss philosophy. 2.Discuss the climate. 3.Discuss the ground. 4.Discuss leadership. 5.Discuss military methods. This is market competition. Without marketing strategy, your organization will fail. Marketing is the foundation of fortunes and failures. Your marketing strategy is to preserve the best and destroy the rest. You must see all aspects of your market position. There are five aspects that define your position in a marketplace. Weigh these factors in your market analysis. You must insist on knowing your marketing situation. 1.Discuss your business mission. 2.Discuss the marketplace trends. 3.Discuss your market segment. 4.Discuss decision-making. 5.Discuss the marketing process. Table of Contents: The Art of War Plus The Art of Marketing Foreword: Using This Book9 Introduction: Sun Tzu's Basic Concepts19 1 Analysis25 Research27 2 Going to War39 Targeting41 3Planning an Attack51 Focus53 4Positioning63 Branding65 5Momentum 75 Creativity77 6Weakness and Strength87 Needs and Satisfaction89 7 Armed Conflict103 Communication105 8 Adaptability 117 Resilience119 9Armed March127 Campaigns129 10Field Position 147 Opportunities149 11Types of Terrain 165 Stages167 12 Attacking with Fire191 Desires193 13 Using Spies 203 Intelligence205 Glossary of Strategic Concepts216 Index of Topics in The Art of War220 About the Authors222

Two books in one! The complete text of The Art of War PLUS a special adaptation for strategically developing your sales territory. This was Gary Gagliardi's first adaptation of Sun Tzu, written for the salespeople of his own software company that became one of the Inc. 500 fastest growing companies in America. The sales methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War The Art of War is on the left-hand pages, and the sales adaptation, Sales Warrior, on the facing right-hand pages. In the .EPUB and .MOBI formats, each stanza of The Art of War is followed by the stanza adapted for salespeople. Readers get both the proven philosophy that has survived 2,500 years and a practical sales adaptation of those ideas.A Complete Sales GuideThe Art of War for the Sales Warrior and The Art of War plus the Art of Sales (the title of an earlier editions) cover every aspect of sales. Each chapter is a highly condensed tutorial in basic sales strategy. Below we offer a brief description of each of the sales chapters.Sales Analysis covers Sun Tzu's basic sales concepts and the five factors that determine success in sales.Choosing to Sell analyzes the investment you must make selling and the way you generate income quickly and easily.Planning Your Territory discusses the importance of focus, using your time well, and the five ingredients you need to win customers.Sales Position talks about how to use the six steps in the sales process to avoid losing customers while you patiently discover how to win them.Persuasion explores the way you combine standard and creative techniques to sway customers, and the timing necessary to close them.Disadvantages and Advantages shows you how to build a dominant position with the customer and how you manage different types of customers.Sales Contact explains how to control the sales situation and how your efforts alone determine its outcome.Adjusting to the Sales Situation emphasizes flexibiReviews"Two books in one, this re-translating of Sun Tzu's classic warfare text, The Art of War, runs side by side with Gagliardi's application of it to the business of selling. Both are excellent guides to their subject...the material it delivers provides the weapons any sales professional needs to achieve his or her mission and win."F. JOHN REH, About.com Guide to Management"In these hectic and competitive times, you always need to know better ways to sell. The Art of War for the Sales Warrior is full of techniques that you can read about on your way to a sales call and use during your meeting. I've already recommended it to my clients."JAN WALLEN, Consultant and Author of "CRM-Powered Selling" Column"When you are in the trenches, The Art of War for the Sales Warrior gives you the strategy and tactics to pick your battles and win the war. A unique approach." MARJORIE BRODY, CSP, CMC, President, Brody Communications Ltd."One of the most unique and well-written sales books I have seen in many years. It is full of wisdom, power, and dignity. It stands in sharp contrast to the many hype-filled books on 'sales motivation' and the wimpy 'new age' books that rail on and on against the use of power and influence in selling. Sales Warrior is a breath of fresh air in the stale, stodgy world of sales training books."DONALD J. MOINE, Ph.D., Sales Psychologist, Coauthor, Unlimited Selling Power

Two books in one: the complete Art of War in its only award-winning translation and a line-by-line adaption of Sun Tzu's text to advancing your career. If you want a powerful new perspective on how to advance your career, this is the book for you. This book applies Sun Tzu's methods specifically to the challenges of finding a better job, getting in-house promotions, dealing with office politics, combating internal rivals, navigating organizational conflicts, interpreting office rumors, and more. Its advice on career planning, company hierarchies, and changing jobs follows Sun Tzu's principles line by line. The complete text of The Art of War is on the left-hand pages, and The Art of Career Building is on the facing right-hand pages. 224 pages. New edition contains a new introductory explanations of Sun Tzu's concepts, a glossary, an index, and list in each chapter to related articles in Sun Tzu's Playbook. Contents: Art of War (numbered chapters) Art of Career Building (chapter below) Foreword: A Winning Career Introduction: Sun Tzu's Basic Concepts 1 Analysis Career Planning 2 Going to War Changing Jobs 3 Planning an Attack Picking the Right Job 4 Positioning Getting Promoted 5Momentum Career Momentum 6Weakness and Strength Organizational Politics 7Armed Conflict Internal Conflict 8Adaptability Flexibility in Your Career 9Armed March Your Job Search 10Field Position Evaluating Opportunities 11Types of Terrain Career Stages 12 Attacking with Fire Winning a Job 13Using Spies Using Contacts Glossary of Strategic Concepts Index of Topics in The Art of War About the Author

If you want a new, unique perspective on your romantic pursuits, this is the book for you. It analyzes the task of winning love through the perspective of the science of competition. It uses the world's most successful book on competitive strategy, Sun Tzu's The Art of War as a template for a new kind of romantic strategy Two books in one, this book contains Gagliardi's complete award-winning translation of The Art of War plus a line-by-line adaptation for using his competitive system in dealing with romantic relationships, The Art of Love. The complete text of The Art of War is presented on the left-hand page with The Art of Love line-by-line adaptation on the facing right-hand page. The book's Foreword and Introduction explain the basics of Sun Tzu's system in terms dealing with the finding and maintaining romantic relationships. Following Sun Tzu's text exactly, this book lays out an effective strategy for: finding the right romantic partner, attracting that person, overcoming friction in the relationship, knowing when to make a commitment, improving communication, and keeping the romance alive. In reading this book, you will not only get a new perspective on finding love, but you will also learn the basics of a competitive system that you can apply to finding success in every part of your life. Table of Contents Foreword: Using Romantic Strategy8Introduction: Sun Tzu's Strategic System16 1Analysis23 Finding Love25 2Going to War37 Rewarding Relationships39 3Planning an Attack49 Looking for Love51 4Positioning61 Getting Closer63 5Momentum 73 Intense Intimacy75 6Weakness and Strength85 Needs and Satisfaction87 7 Armed Conflict101 Relationship Friction103 8 Adaptability 115 Personal Flexibility117 9Armed March125 Love's Path127 10Field Position 145 Warning Signs147 11Types of Terrain 163 Relationship Stages165 12 Attacking with Fire189 Heart's Desire191 13Using Spies 201 Knowing Another203 Glossary of Key Strategic Concepts 214 Index of Topics in The Art of War 220

Two books in one! The complete text of The Art of War PLUS a special adaptation for management. Based on Gary Gagliardi's management use of Sun Tzu in building one of the Inc. 500 fastest growing companies in America and advising dozens of the world's best known organizations. Designed to appeal to managers in any type of organization, The Art of War for the Management Warrior uses Sun Tzu's proven strategy to address the leadership challenges of directing people, resources, quality, and continual improvement in a modern organization. It follows Sun Tzu's original text line by line. In the PDF, the Art of War is on the left-hand pages, and the management adaptation is on the facing right-hand pages. In the .EPUB and .MOBI format, each stanza of The Art of War is followed by the stanza adapted for managers.Table of Contents Foreword: Using Management Strategy Introduction: Sun Tzu's Strategic System (Art of War Chapter: Art of Management Chapter)1 Analysis: The Strategic Situation2 Going to War: Taking Control3 Planning an Attack: Preparing to Advance4 Positioning: Advancing Solutions 5 Momentum: Process Innovation 6 Weakness and Strength: Problems and Opportunities7 Armed Conflict: Internal Politics8 Adaptability: Continuous Improvement9 Armed March: Making Progress10 Field Position: Best Practices11 Types of Terrain: The Work Environment 12 Attacking with Fire: Attacking Cycle Time13 Using Spies: Acquiring InformationGlossary of Key Strategic ConceptsIndex of Topics in The Art of WarReviews"Gary Gagliardi is to be commended for the clarity and fluidity of his translation of The Art of War as well as for his skillful juxtaposition of the content with important issues in the contemporary business world as he focuses on the basic strategies and tactics of effective management... In terms of both Gagliardi's translation and analysis, his is a brilliant achievement."ROBERT MORRIS, Morris & Associates, Five-Star Reviews, Ranked #10 among Amazon and Borders Top 100 Reviewers"Two books in one, this retranslating of Sun Tzu's classic warfare text, The Art of War, runs side by side with Gagliardi's application of it to business...Both are excellent guides to their subject."F. JOHN REH, About.com Guide to Management"It is sheer genius to adapt Sun Tzu's The Art of War to provide a manual for management. I have a degree in history and have managed numerous businesses over the years, but Gary Gagliardi has brought everything together for the first time. He urges us to 'learn from the history of success.' With the winning philosophy of thousands of years on our side, we cannot go wrong!"THOMAS FORTENBERRY, Editor, Publisher, Literary Judge, and Award-Winning Author, Mind Fire Press

This is Book Two of Sun Tzu's Art of War Playbook explaining the principles of Sun Tzu's strategy. It contains the last five volumes of the work (130 articles) explains 1) minimizing strategic mistakes, 2) recognizing and responding to common strategic situations, 3) creating momentum, 4) wining rewards, and 5) identifying, attacking, and defending vulnerabilities. The Playbook itself is the culmination of over a decade of work breaking down Sun Tzu's principles into a series of step-by-step practical articles by the Institute's multiple award-winning author and internationally recognized Art of War expert, Gary Gagliardi. The work explains the concepts in the verses of Sun Tzu's classic on strategy in detail, explaining the situations to which they apply the steps in Sun Tzu's system for using them with examples from modern competition. While the original Art of War was originally written for military generals who understood the philosophical concepts of ancient China, our Art of War Playbook is written for today's readers and provide enough descriptive material so that Sun Tzu's ideas can actually be used in everyday life. The Art of War Playbook puts Sun Tzu's ideas into everyday, practical language as a book of instruction. Because of its size and detail, the Playbook is published in nine volumes. The specific topics examined in these last five volumes (in this one book) are listed below: Playbook Overview About Minimizing MistakesMinimizing MistakesMission PrioritiesEvent PressureUnproductive ResponsibilityOpportunity ExplorationChoosing AdaptabilityCampaign MethodsUnplanned StepsReaction TimeSpeed and QuicknessOpportunity WindowsInformation FreshnessMinimizing ActionTesting ValueSuccessful MistakesFocused PowerForce SizeDistance LimitationsEvaluation DeadlinesDefensive AdvancesDefense PriorityActing NowAbout Responding to SituationsSituation ResponseSituation RecognitionConditioned ReflexesPrioritizing ConditionsCampaign EvaluationCampaign FlowCampaign GoalsCampaign PatternsEarly-Stage SituationsMiddle-Stage SituationsLate-Stage SituationsNine Situations Dissipating SituationsEasy SituationsContentious SituationsOpen SituationsIntersecting SituationsSerious SituationsDifficult SituationsLimited SituationsDesperate SituationsNine ResponsesDissipating ResponseEasy ResponseContentious ResponseOpen ResponseIntersecting ResponseSerious ResponseDifficult ResponseLimited ResponseDesperate ResponseCampaign PauseTailoring to ConditionsForm AdjustmentsSize AdjustmentsStrength AdjustmentsCompetitive PsychologyAdversity and CreativityStrength in AdversityIndividual ToughnessAbout Creating MomentumcCreating MomentumOrder from ChaosCreating SurpriseMomentum PsychologyStandards and InnovationStandards FirstProven MethodsPreparing ExpectationsStrategic Innovation Expected ElementsElemental RearrangementCreative InnovationCompetitive TimingTiming MethodsMomentum TimingInterrupting PatternsMomentum LimitationsMomentum ConversionThe Spread of InnovationProductive CompetitionResource DiscoveryGround CreationAbout Winning RewardsWinning RewardsSuccessful PositionsTransforming ResourcesReward BoundariesReward TimingMaking ClaimsSecuring RewardsGauging ValueDistinctive Packaging Rules of EngagementPosition ProductionIndividual SupportLeveraging EmotionsWinning AttentionProductivity ImprovementPosition ErosionAbandoning PositionsAbout VulnerabilitiesUnderstanding VulnerabilityFire Storm VulnerabilityClimate RivalsThreat DevelopmentPoints of VulnerabilityPersonnel RiskImmediate Resource RiskLogistics RiskAsset RiskOrganizational RiskCrisis LeadershipMutual DangerMessage ControlCrisis DefenseDivision Defense Panic DefenseDefending OpeningsDefending AlliancesDefensive BalanceCrisis ExploitationAdversarial OpportunitiesAvoiding EmotionConstant VigilanceGlossary of Key Concepts

This is Book One of Sun Tzu's Art of War Playbook explaining the principles of Sun Tzu's strategy. It contains the first four volumes of the work (115 articles) explains1) comparing strategic positions.2) developing strategic perspective,3) identifying hidden opportunities. and4) leveraging the probability of successful competitive projects and campaigns. The Playbook itself is the culmination of over a decade of work breaking down Sun Tzu's principles into a series of step-by-step practical articles by the Institute's multiple award-winning author and internationally recognized Art of War expert, Gary Gagliardi. The work explains the concepts in the verses of Sun Tzu's classic on strategy in detail, explaining the situations to which they apply the steps in Sun Tzu's system for using them with examples from modern competition. While the original Art of War was originally written for military generals who understood the philosophical concepts of ancient China, our Art of War Playbook is written for today's readers and provide enough descriptive material so that Sun Tzu's ideas can actually be used in everyday life. The Art of War Playbook puts Sun Tzu's ideas into everyday, practical language as a book of instruction.Because of its size and detail, the Playbook is published in nine volumes. This book contains the first four volumes, which are available individually. Book Two contain the final five. The topics covered in this book are listed below: Strategic Positioning Position Paths 3 Position Dynamics4 Defending Positions4 Subobjective Positions 5 Competitive Landscapes 6 Exploiting Exploration 6 Position Complexity Elemental Analysis Competitive Comparison Element Scalability The External Environment Climate Shift Ground Features Competing Agents Command Leadership 1.Group Methods Mission Values Shared Mission Types of Motivations Shifting Priorities Competitive Power Team Unity Goal Focus Progress Cycle Creation and Destruction The Adaptive Loop Cycle Time Probabilistic Process Competition and Production Production Comparisons Developing Perspective Information Value Information Limits Leveraging Uncertainty Strategic Deception Surprise Information Gathering Personal Relationships Mental Models Standard Terminology Personal Interactions Action and Reaction Reaction Unpredictability Likely Reactions Using Questions Infinite Loops Promises and Threats Contact Networks Ground Perspective Climate Perspective Command Perspective Methods Perspective Mission Perspective The Big Picture Knowledge Leverage Information Secrecy Identifying Opportunities Strategic Economics Resource Limitations Strategic Profitability Conflict Cost Openings Unpredictable Value Time Limitations Opportunity Creation Environmental Dominance Opportunity Invisibility Complementary Opposites Emptiness and Fullness Dynamic Reversal Opening Matrix Tool Opportunity Resources Dis-Economies of Scale Unity Breakdown Opportunity Fitness Reaction Lag Strength and Weakness Leveraging Subjectivity Redefining the Comparison Strategic Matrix Analysis Leveraging Probability Future Potential Choosing Non-Action Leveraging Form Tilted Forms Fluid Forms Soft Forms Neutral Forms Strategic Distance Physical Distance Intellectual Distance Opportunity Surfaces Surface Area Surface Barriers Surface Holding Power Six Benchmarks Spread-Out Conditions Constricted Conditions Barricaded Conditions Wide-Open Conditions Fixed Conditions Sensitive Conditions Competitive Weakness Command Weaknesses Group Weaknesses Climate Support Opportunity Mapping Glossary of Key Concepts