Bøger udgivet af BUSINESS EXPERT PR

The performance and survival of a business in a global economy depends on understanding and managing the risks-external and those embedded within its operations.It is vital to identify and prioritize significant risks and detect the weakest points. Adding other elements to an essential ERM program, such as PESTEL and Porter's 5 forces, treatment plans, scorecards, the three lines of defense (3LoD) components, and process improvements (six sigma, 8D, etc.) significantly increases the ERM success rate.The authors outline a comprehensive strategy to designing and implementing a robust and successful ERM program - and not just successful in implementation but also yielding enormous returns for the organizations that implemented this enhanced ERM program.

This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century.There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today's military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs.The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.

From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor issues can explode to ruin reputations and companies.EthicalVoices uses the PRSA Code of Ethics as a framework to bring ethical dilemmas to life. It provides practical guidance to public relations professionals on how to address specific challenges they will likely encounter.The book includes more than 100 real-world ethics incidents with advice from global industry leaders at companies including Starbucks, Lenovo, the TSA, the Federal Reserve, Harvard Business School, IBM, CDC, and the world's largest public relations agencies.From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. Beyond the case studies, the book includes a framework for training your ethical mind.

Managing a servitization strategy is a tough managerial challenge due to the delicate and high business implications. What do you need to know to achieve the outcomes the company wants? A reliable, practical, and effective instrument and a relevant dynamic managerial capability for motivation and adoption decision. This is the value proposition of Servitization: Assessment Protocol for Action.Servitization is about adding service value to the manufacturing business. The concise content develops pioneering processes and application models through its 5 chapters, written in a colloquial way with real examples while offering corresponding application dynamics that allow incorporating the reader's own experiences on the subject.This book is a suitable support for directors and managers of the manufacturing industry, as well as a tool for immediate action for the professionals interested in the business service innovation model, university professors and students, researchers and consultants, and anyone interested in adding value of service to your business.

Employers Can Reduce Their Employees' Health Care Costs by Thinking Out of The BoxEmployee health care costs have skyrocketed, especially for small business owners. But employers have options that medical entrepreneurs have crafted to provide all businesses with plans to improve their employees' wellness and reduce their costs. Thus, the cost of employee health care benefits can be reduced markedly by choosing one of numerous alternatives to traditional indemnity policies.The Finance of Health Care provides business decision makers with the information they need to match the optimal health care plan with the culture of their workforce. This book is a must guide for corporate executives and entrepreneurs who want to attract-and keep--the best employees in our competitive economy.

This book is for corporate managers with a mandate for 'innovation', but no idea how to make that happen.C-suite executives and boards of directors are increasingly looking for companies to reinvent themselves or risk being left behind. With this book, companies can monetize employee's ideas in a manner that doesn't cost a fortune or create conflicts of interest within the ranks. Not every creative expression is going to result in tens of millions of dollars in revenue-but many will create licensing opportunities that are, at the very least, essentially free money for new product development.Another cadre of readers will realize their innovation-rich futures are languishing in corporate purgatory. Should they quit and pitch their 'million-dollar idea' to another organization entirely (as outsiders), or can they take this book to their leaders and drive change, one manager at a time?

Navigating Conflict: Tools for Difficult Conversations is perfect for readers who want positive outcomes from personal, professional, and workplace challenges.From reading this powerful guidebook, you'll gain: A step-by-step roadmap for handling conflict and tough and touchy situationsStrategies for effectively handling yourself under fireTools for dealing with toxic individuals, personality conflicts, office politics, and problematic family situationsField-tested skills, strategies, tools. and tactics for every type of conflictAssessment inventories and action steps they can use to assess and perfect their skillsReaders will find engrossing real-life stories; skills, strategies, and tactics they can immediately use, and will walk away knowing exactly how to achieve the results they want regardless of the other person's skills or behavior.

You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: What makes a good (and bad) nameThe step-by-step process professional namers useHow to generate hundreds of name ideasThe secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.

This book presents a new way to look at communication within projects. It combines real-world examples and practical tips with theory, research, and professional standards you can apply to any size and type of project.Communication is vital for project success. Experts know it. Industry-wide research verifies it. Yet projects continue to fail because of poor communication. As a result, stakeholders and organizations don't realize the benefits of their projects and project teams.This book presents a new way to look at communication within projects. It combines real-world examples and practical tips with theory, research, and professional standards you can apply to any size and type of project. Gain actionable insights into identifying your audience, choosing the right tools, managing change, and handling conflict. Expand your professional toolkit with templates, activities, and resources. Develop your project communications expertise with reflective questions and recommendations.Whether you are a project manager, team member, project sponsor, or stakeholder, this book is for you. For educators, the book is ideal for students studying project management and related fields. Make your project communications a critical factor in your project success!

> provides an overview of business analytics (BA), business intelligence (BI), and the role and importance of these in the modern business decision-making.The book discusses all these areas along with three main analytics categories: (1) descriptive, (2) predictive, and (3) prescriptive analytics with their tools and applications in business. This volume focuses on descriptive analytics that involves the use of descriptive and visual or graphical methods, numerical methods, as well as data analysis tools, big data applications, and the use of data dashboards to understand business performance.The highlights of this volume are: Business analytics at a glance; Business intelligence (BI), data analytics; Data, data types, descriptive analytics; Data visualization tools; Data visualization with big data; Descriptive analytics-numerical methods; Case analysis with computer applications.

Sustainability for Retail is an important international overview of the role of retail in the worldwide climate crisis. Its focus is on apparel and related retail products, from supply chain to the selling floor. The retail industry is identified as the source of 10 percent of the world's carbon emissions.This book presents the notable successes that have been achieved in the private sector. Interviews with leaders ranging from multi-nationals to specialty collections, to reports on innovative technological advancements.Behind each story and report is the strong determination of an individual or the commitment of organizational management to establish and uphold practices that cut the energy use, support providers of raw materials with living wages and lifestyles, and mount campaigns to educate the consumer on supporting products and the overall circular economy. Resale, reuse, and remake comprise an escalating movement that didn't exist even a decade ago to extend the life cycle of products that previously had a high potential of becoming landfill. It has become big business, sanctioned with promotions across the retail board, from icons of mass merchandising to small local workshops.Sustainability for Retail offers businesses and consumers insight into beneficial decision-making for themselves and for the greater environment. The authors provide a comprehensive guide to the forces driving the retail sustainability movement.

In today's online world, our professional image depends on our ability to communicate. Whether we're communicating by email, text, social media, written reports or presentations, how we use our words often determines how others view us. This book offers tips and techniques that can improve anyone's professional image. The author covers how to analyze multiple audiences and strategies for communicating your message effectively for each; structuring your message for greatest readability and effect; persuasion and tone; and how to face your own fears of writing. The content is delivered in a simple, clear style that reflects the Zen approach of the title, perfect for both the entry-level employee and the seasoned executive.

More and more organizations around the globe are expecting that professionals will make data-driven decisions. Employees, team leaders, managers, and executives that can think quantitatively should be in high demand. The goal of this book is to increase ability to identify a problem, collect data, organize, and analyze data that will help aid in making more effective decisions. This book will provide you with a solid foundation for thinking quantitatively within your company. To help facilitate this objective, this book follows two fictitious companies that encounter a series of business problems, while demonstrating how managers would use the concepts in the book to solve these problems and determine the next course of action. This book is for beginners and does not require prior statistical training. All computations will be completed using Microsoft Excel.

Understanding Economic Equilibrium reveals how all markets fit together, and how we as individuals fit into that bigger picture.Economic agents all over the world are trying to maximize their returns given their efforts, resources, and opportunities. They come together in markets that ultimately allocate goods and services among many competing interests. We can readily see how individual markets behave; it's more difficult, but exponentially more important, to recognize the general equilibrium across all markets. Disturbances in one market have implications for others.These interrelationships are particularly important to understand when policy changes are being considered where actions in one market will impose changes on other markets, and not always in obvious or pleasant ways. Understanding Economic Equilibrium reveals how all markets fit together, and how we as individuals fit into that bigger picture.

Understanding Cryptocurrencies is perfect for both introductory investors to the digital asset space and experienced investors seeking to gain practical insight into frameworks for understanding digital assets and valuation metrics. The book provides in-depth analysis of Bitcoin, Ethereum, and the different types of Altcoins in the ecosystem. The author demonstrates an empirical approach to explaining how digital assets can fit into a diversified portfolio of traditional financial assets, or as a standalone portfolio in a parallel financial ecosystem.

The best and the brightest use advisors and experts. In fact, one could say that they are the best and the brightest because they utilized trusted advisors throughout their careers. Whether in business, sports, entertainment, academia, or politics-expert help is a fundamental enabler of success. That means that the demand for expert advice will grow and the competition will increase for such help. This isn't a matter of "certificates" and "universities," it's a matter of specific skill and behavioral sets that create a trusting bond and reliance. Trusted advisors are beyond coaches-they are comprehensive resources and supporters. The Modern Trusted Advisor employs important mastery traits, such as subordinating ego, applying shared experiences, and managing emotional, mental, and intellectual health. We are entering a world of "no normal" today and leaders must inspire others daily. This is the book that prepares you to inspire those leaders.

Certifications in project management are like birthdays: everybody has one. You need something more to distinguish yourself in this profession.This book is a practical guide for project and program managers who want to increase their skills by incorporating relevant theory, formulas, and tools from Master of Business Administration (MBA) curriculum. The book provides an overview of core classes taught in most MBA programs, but in a way that makes the material practical for project practitioners.Readers will learn new tools to improve critical decision making, formulas and techniques for making recommendations to leadership, and an assortment of theories for up leveling their project management skills.

Physicians are increasingly moving into leadership roles and possess enormous potential to advance health care. However, clinical training and practice does not provide the necessary skills for a transition from clinician into physician-leader. In fact, the very skills that make for an outstanding physician often compete, or interfere, with the skills required to be successful in wider leadership roles.The authors provide the aspiring physician-leader with the understanding of what is required to be a successful physician-leader and the tools necessary for the transition including: Understanding the business of health care; Recognizing physician-leader psychology; Establishing influence, the bedrock of leadership; Creating a compelling strategy; Developing high-performing teams; Delegating to maximize leadership impact; Communicating for effectiveness; Negotiating for maximum benefit.This book is practical and realistic with case studies and recommendations on how to make the changes necessary to transform into a successful and fulfilled physician-leader.

This book describes the thought process and specific activities a leader should consider as they interview for the IT risk/information security leader role, what they should do within their first 90 days, and how to organize, evangelize, and operate the program once they are into the job. Information technology (IT) risk and information security management are top of mind for corporate boards and senior business leaders. Continued intensity of cyber terrorism attacks, regulatory and compliance requirements, and customer privacy concerns are driving the need for a business-minded chief information security officer (CISO) to lead organizational efforts to protect critical infrastructure and sensitive data. A CISO must be able to both develop a practical program aligned with overall business goals and objectives and evangelize this plan with key stakeholders across the organization. The modern CISO cannot sit in a bunker somewhere in the IT operations center and expect to achieve buy in and support for the activities required to operate a program.This book describes the thought process and specific activities a leader should consider as they interview for the IT risk/information security leader role, what they should do within their first 90 days, and how to organize, evangelize, and operate the program once they are into the job. It provides practical, tested strategies for designing your program and guidance to help you be successful long term. It is chock full of examples, case studies, and diagrams right out of real corporate information security programs. The Business-Minded Chief Information Security Officer is a handbook for success as you begin this important position within any company.

Readers will gain vital and accurate knowledge about the music business, how musicians get paid, the legal framework for business, and will learn to recognize and leverage opportunities through overcoming the inevitable obstacles to success in a rapidly-changing industry.The author offers valuable insights into the niche readers might fill with their career, and discover their unique path to success. Readers will come away with a greater understanding of the scope and demands of the music and entertainment industry.

The Barn Door Is Open: Frameworks and Tools for Success and Fulfillment in the Workplace is a business book, a playful and humorous read, an intelligent metaphorical and philosophical tale anchored in the tools and techniques of innovative and proven management frameworks.Readers will not only find its teachings entertaining and inspirational, but will benefit from its lessons and tools by applying them to their personal lives.This book integrates the subjects and tools of Lean and Lean Transformation, mindfulness, conflict resolution, Theory of Constraints, project management, Agile, Six Sigma, change management, and corporate culture transformation into one easily digestible reference.

Slow Down to Speed Up: Lead, Succeed, and Thrive in a 24/7 World is a powerful new resource for leaders from the C-Suite to the front line. Filled with innovative new approaches, pragmatic tools, and real-life success stories, this book tackles the universal challenge of getting better, faster, more sustainable results in a world of nonstop demands and constant connectivity. This book provides the concepts and tools to help leaders successfully strategize, prioritize, lead with purpose, find balance, and gain a competitive edge in today's fast-paced business environment. Based on Dr. Liz Bywater's 20 years of professional experience helping individuals, teams, and organizations thrive, the book contains real-world illustrations of the challenges faced by today's business leaders. Beyond that, it pro-vides actionable guidance to help readers make the best decisions, create a proactive, future-focused work culture, catapult individual and team performance, and lead extraordinarily successful organizations.

Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic strategies rarely propel a rm to a leadership position. Knowing where to go and nding carefully considered, creative ways of getting there are the hallmarks of successful strategy.

This book addresses the use of quantitative tools to support general project management.Part I of the book deals with critical path modeling. Part II discusses risk modeling tools to include Program Evaluation and Review Technique (PERT), critical chain modeling, and agile/scrum approaches. Project control through earned value analysis is also covered. Part III is a Microsoft Project orientation. A feature of the book is an effort to tie content to that of the Project Management Body of Knowledge (PMBOK).Each chapter includes reference to how each chapter relates to the PMBOK structure and its relationship to the 2020 Project Management Professional (PMP) Exam Outline.

This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. The book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations. This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at http: //Updates.PRethics.com

Project management is a critical skill across a broad range of disciplines. Yet most people, regardless of educational background, have never received training in how to plan, manage, and execute projects. Project Management Essentials, Second Edition, is the go-to book for tried and true project management skills combined with the most current ideas from Agile in a concise, up-to-date, user-friendly format. It follows the project life cycle and provides several ready-to-use templates. Readers can use this book to plan and manage a project from start to finish or as a reference for help with one particular component of project management. Alongside each template is a brief description of what each template is and why it is useful, with an example to illustrate it.

PRESENT! CONNECT! combines a one -on-one conversational style with photos, cartoons and case studies that can improve your presentation skills quickly. Get ready to tap into your successful skills and start having fun presentingMost people have the skills needed to become a successful presenter, but they don't use them. When they do learn how to use these skills, they begin to enjoy the successful outcome of a focused, thoughtful, and informative presentation. This the premise of author Tom Guggino's career as a leading presentation coach. As a former stand-up comedian, Tom applies the secrets of communicating your passion, commitment, and unique personal style. He has developed The Presentation Process to make professionals, executives, and students become effective presenters who enjoy making a presentation that fulfills its promise. Tom Guggino shares his acclaimed knowledge as a premier practitioner of helping people bring out their own talents to become a successful presenter.PRESENT! CONNECT! combines a one -on-one conversational style with photos, cartoons and case studies that can improve your presentation skills quickly. Get ready to tap into your successful skills and start having fun presenting.

Managing Sustainability: First Steps to First Class provides a compelling case, real-world examples, and the tools to follow a proven strategy for aligning sustainability efforts with existing organizational priorities.This strategy has taken companies from initial conception to the top of the sustainability rankings. Using examples from leading companies, readers will understand how to build-programs that drive results and enhance reputation.Benefits include enabling companies to attract, hire, retain, and fully engage the best talent, seize the innovation high ground with new and premium products and services, provide access to socially responsible investment capital, implement "best practices," earn license to operate, reduce compliance and regulatory costs, and more.Includes the latest trend to go beyond the organization's own "footprint" to integrate their values into their supply chains and build employee and customer loyalty by empowering these essential stakeholders to live their shared values.Sustainability professionals or business strategists who are seeking to integrate effective programs that match corporate strategy with the purpose and values-driven initiatives that engage employees, build customer loyalty, and improve license to operate will benefit from the author's more than 30 years' experience in corporate communications, business, and corporate sustainability.

Veteran management consultant and HR expert Dr. Lynne Curry provides business owners, leaders, and managers a complete roadmap for creating accountability in the workplace.Managing for Accountability: A Business Leader's Toolbox contains everything business owners and managers need to hire, inspire, manage, and retain accountable, high performing, engaged employees who invest one hundred percent in their jobs.This practical guide offers field-tested tools, strategies, and proven tactics for locating, developing and managing motivated, engaged, committed employees focused on performance, productivity, and results.

This book introduces capacity management, describes cash flow dynamics, and offers ideas about how to manage both Business leaders rely on accounting data such as profit and calculated costs as a guide to whether they are making money. Should they? Accounting was designed to report financial performance not model cash flow. Accruals can disconnect cash flow from the timing and extent to which it occurs. Statements of cash flow do not provide insight into what was bought and how efficiently it was used. Costs and profits are not absolute, they change based on the model you use to calculate them. To manage cash, you must manage what you buy and how effectively you use it. The largest expenditure for most companies is capacity; space, labor, materials, equipment, and technology. Unless you model and manage capacity effectively, you will not achieve the cash flow results you seek. This book introduces capacity management, describes cash flow dynamics, and offers ideas about how to manage both. After reading it, you be able to see, understand, and manage cash flow as never before.