Bøger udgivet af Bocconi University Press

In the current economic context, exporting offers small and medium-sized companies the only path to long-term growth and prosperity. Markets have become more complicated due to social and relational barriers and the intricacies associated with transaction and post-sales management. The Export Manager is a pivotal figure, enabling companies to initiate, advance, and manage the exportation of their goods and services. From this perspective, the book serves as a practical guide for the Export Manager profession. It covers all necessary activities, ranging from evaluating the company to monitoring the Export Business Plan. The authors provide an objective and pragmatic illustration of each activity, supported by cases and examples, covering technical skills and managerial skills alike. The digitalization process affecting every phase of this multifaceted profession is also taken into account.

The golden age of globalization is over. For at least four decades, efficiency has been favored over resilience, with great benefits but also many excesses and distortions. The redistributive effects of wealth and the consequences of greatly reduced national sovereignty have been underestimated. Has globalization really come to an end, or is it just changing its skin? What is certain is that strong deglobalization trends are underway, driven by economic and social as well as political and geopolitical motivations. Manufacturing reshoring, trade protectionism and financial markets regulations are on the rise. A new primacy of politics over economics is driving many countries to prioritize national security over economic efficiency. Clusters of countries are forming that compete for resources and growth but clash over values and worldviews. " Pieces of the world" that do not talk to each other and between which commercial, financial, technological, and cultural exchanges are gradually diminishing. The transformations that are taking place will lead to disruptive changes: for countries and those who govern them, for businesses, and for all of us.

By 2030, 9 percent of the world's population will live in the world's 33 largest cities, which will produce 15 percent of global GDP. The capital of cities, the super megacity, will not be in Europe or America, but in Asia. The world's most populous city will be Jakarta, the capital of Indonesia, which will be home to 35 million people by 2030. Increasingly, cities will be the places where the future of the planet will be worked out, where new social models and attempts at lasting peace will be experimented with, where frontier research will be conducted, and where unprecedented models of cultural cooperation will be developed. The focus will be less on competition than on the exchange of good projects and good information. Just as Barcelona, Turin, Pittsburgh, Lyon, Milan, Istanbul, Tokyo, Wroclaw, and Matera have done. The nine stories in this volume tell of world cities that have overcome crises, adopted innovative strategies and achieved concrete results. But they also tell of the need not to rest on one's laurels. A city can never say " I did it" a city is a a turtle of extraordinary longevity and beauty, to which no citizen will ever be an Achilles.

Focuses on corporate governance. The book is based on academic research; has a strategic-management perspective; presents best practices across major national governance systems at international level; and acknowledges the recent debate on shareholder and stakeholder views.

Analyses the concept of health as it began, developed and changed over the centuries. The author affirms, today more than ever, that we are responsible actors in the circle of life, and above all, guardians of the planet and defenders of its health.

Describes why the Made in Italy brand has a strong relevance for Italy's competitiveness, and explores the key managerial issues for Made in Italy companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy in companies that can be classified as Made in Italy.

Clearly shows which industries are the most impacted by blockchain technologies and provides several decision support tools to business executives. The book provides a useful state-of-the-art.

The goal of the book is to facilitate both teaching of applied econometrics, particularly in undergraduate and Master courses, and learning by students and, more generally, by those concerned with a formal measurement of economic events.

Offers a short philosophical guide to our data and algo new world. The book unveils the hidden nature of software data code, the artificial dawn of a new data sensorium, the invisible power of data algorithm, the datum as the new human experience, and the emergence of accidental megastructures called data platforms.

Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.

Discusses the promises and the challenges behind the use of gamification in public governance, both at the national and supranational levels. The book provides definitions and examples of the application if gamification within the private and public sectors, and introduces readers to problems linked with the use of gamification.

Summarizes in simple and clear terms the main theoretical contributions on the subject of debt decision choices and effectively illustrates their main managerial implications. Moreover, it adds to the management knowledge by providing practical examples on how to implement an optimal capital structure, using real financial data, and how to construct and use a debt management plan.

Raises awareness about the dramatic changes we are facing and helps the reader to make sense of the future and of the importance of using future scenarios as a tool to make better decisions today. The book will also be useful to understand new emerging technologies and their possible impacts on society and on our everyday life.

Supports the thesis that the most innovative business models in the fashion sector will be based on a value proposition that integrates ethics, aesthetics and innovation, offering product customization, consumer participation in the company operations, digitalization, and use of technology to optimize processes along the value chain.

Presents the phases of a future exercise, and for each phase explains the tools and methods to be used. Military tactics, legacy systems, future laboratories in the classroom, and resilient strategies are fields where a new profession, that of the futurist, shows its strength. To become a futurist, however, we need to be able to leave the ordinary and see new opportunities for action.