Bøger udgivet af Basic Books

Best Practice puts the expertise and insight of the world's business thought leaders in your hands. Featuring 100 original essays and interviews, Best Practice captures the state of the art in management thinking and practice today-from Warren Bennis on "the four critical aspects of leadership" to Jim Collins on "growing from good to great" to Thomas Stewart on "managing intellectual capital." Edited by internationally recognized management journalists Tom Brown and Bob Heller, and featuring an introduction by Rosabeth Moss Kanter, Best Practice offers unique access to the issues and ideas that will drive business forward into the twenty-first century.

In this remarkable account, evolutionary biologist Christopher Wills takes us on a voyage of discovery through the exotic pasts of the viruses and bacteria that periodically emerge with such disastrous results for our species. It is our knowledge of their secret lives, the eons spent quietly passing in and out of myriad other life forms, mutating and coadapting, that gives us hope of taming them. By putting these organisms--from bubonic plague to Ebola--at center-stage, Wills shows how we will eventually master them.

Not another empty call for 'obeying the customer, ' this book offers a comprehensive framework and approach by which the entire organization can learn to discover the end-result experiences that customers truly value, and then reinvent the business based on those discoveries.--Stephen A. Furbacher, President, Dynegy Midstream Services, LLP.

This powerful examination of the present and future of American politics, by one of America's most distinguished political journalists, reveals how the Republican Party has gained a long-term institutional advantage that allows it to shrug off apparent setbacks like the 2006 elections. Building Red America takes us deeper than any previous book into the operations of the power brokers and issues that galvanize voters.

Rated by Fortune Magazine as one of the best management books of 1991, this instant business classic and bestseller is now recognized as the Bible of customer service.

All human action lies under the shadow of prospective regret, but there are few areas of contemporary life over which that shadow falls so darkly as it does over politics. We hear constantly that Americans are less likely than ever to vote and are increasingly cynical about the ability of politicians to effect change. Why is politics so consistently disappointing? Starting from the premise that the professional study of politics can offer us a way to understand why we have so little faith in the political process, The Cunning of Unreason explores competing definitions of politics, probing the hidden assumptions and implications of each. In energetic and engaging prose, Cambridge political theorist John Dunn makes a convincing case for the ongoing relevance of great political thinkers from Aristotle to Marx. Along the way, he bridges the academic world of political theory and the public world of debate about democracy, corruption, globalization, and the recent trend toward conservatism. A must read for every politician, spin doctor, and professional pundit, The Cunning of Unreason offers a greater understanding of the way politics works in contemporary society and what its promise is for the future.

A noted urban historian traces the story of the suburb from its origins in nineteenth-century London to its twentieth-century demise in decentralized cities like Los Angeles.

In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset -- erotic capital -- that he or she can, and should, use to advance within society. In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life. Social scientists have paid little serious attention to these modes of personal empowerment, despite overwhelming evidence of their importance. In Erotic Capital, Hakim marshals a trove of research to show that rather than degrading those who employ it, erotic capital represents a powerful and potentially equalizing tool -- one that we scorn only to our own detriment.

In this cogently and elegantly argued analysis of why human beings persist in engaging in behavior that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.

Rooted in the landmark, systematic studies of the Vanderbilt University research team, time-limited dynamic psychotherapy (TLDP) significantly broadens the use of short-term psychoanalytic therapy to include people with chronic problems--the majority of those seeking help. Modifying traditional theory and technique, TLDP emphasizes identifying interpersonal problems currently manifested in the therapeutic relationship and, by means of the "dynamic focus," provides a way of focusing the therapy that is more behaviorally based and more explicit than other approaches.Clear, practical, and wise, this book--a codification of TLDP--offers an integrated model of therapy, close to clinical data, that is applicable to therapy regardless of length of treatment. It discusses in specific, concrete detail the central aspects of the therapeutic situation--from "The Patient's Problems as a Function of Disturbed Interpersonal Relationships," to "The Therapist's Stance," "Assessment," "The Dynamic Focus," "Technique," and "Termination." Rich case material is incorporated throughout and highlighted in an annotated, full-length case study that brings together all aspects of the approach. Psychotherapy in a New Key is an indispensable work for any mental health professional, in training or in practice.

We are on the verge of a revolution in neuroscience as significant as the Galilean revolution in physics or the Darwinian revolution in biology. Nobel laureate Gerald M. Edelman takes issue with the many current cognitive and behavioral approaches to the brain that leave biology out of the picture, and argues that the workings of the brain more closely resemble the living ecology of a jungle than they do the activities of a computer. Some startling conclusions emerge from these ideas: individuality is necessarily at the very center of what it means to have a mind, no creature is born value-free, and no physical theory of the universe can claim to be a "theory of everything" without including an account of how the brain gives rise to the mind. There is no greater scientific challenge than understanding the brain. Bright Air, Brilliant Fire is a book that provides a window on that understanding.

Today's women are so comfortable in their authority that they often forget to credit the women's liberation movement of the 1960s and '70s for paving the way -- from the kitchen to the boardroom, from sexual harassment to self-defense, from cheerleading on the sidelines to playing center on the team. Distinguished scholars and active participants in the movement, Linda Gordon and Rosalyn Baxandall have collected a colorful array of documents -- songs, leaflets, cartoons, position papers -- that illustrate the range of people, places, organizations, and ideas that made up the movement. Dear Sisters chronicles historical change in such broad areas as health, work, and family, and captures the subtle humor, unceasing passion, and overwhelming diversity that defined the women's liberation movement.

Candid, provocative, and disarming, this is the widely-praised memoir of the co-discoverer of the double helix of DNA.

The first book to examine the full range of black life from the vantage point of psychiatry, this widely acclaimed work has established itself as the classic statement of the desperation, conflicts, and anger of black life in America today. Black Rage tells of the insidious effects of the heritage of slavery; describes love, marriage, and the family; addresses the sexual myths and fears of blacks and whites; chronicles how the schools fail the black child; examines mental illness among black people and the psychic stresses engendered by discrimination; and, finally, focuses on the miasma of racial hatred that envelops this country, why it exists, and what will surely happen if it is not soon dispelled.

Business experts everywhere have been finding that corporations run not only on numbers, but on culture. In this revised and updated 2000 edition of Corporate Cultures, organization consultants Terrence Deal and Allan Kennedy probe the conference rooms and corridors of corporate America to discover the key to business excellence. They find that the health of the bottom line is not ultimately guaranteed by attention to the rational aspects of managing-financial planning, personnel policies, cost controls, and the like. What's more important to long-term prosperity is the company's culture-the inner values, rites, rituals, and heroes-that strongly influence its success, from top management to the secretarial pool.For junior and senior managers alike, Deal and Kennedy offer explicit guidelines for diagnosing the state of one's own corporate culture and for using the power of culture to wield significant influence on how business gets done.

In his classsic book, Mindstorms: Children, Computers, and powerful Ideas, Seymour Papert set out a vision of how computers could change school. In The Children's Machine he now looks back over a decade during which American schools acquired more than three million computers and assesses progress and resistance to progress.

What makes a good school? A prominent Harvard educator looks for the answers in six schools that have earned reputations for excellence: George Washington Carver High School in Atlanta; John F. Kennedy High School in the Bronx, New York; Highland Park High School near Chicago; Bookline High School in Brookline, Massachusetts; St. Paul's in Concord, New Hampshire; and the Milton Academy, near Boston.

How did a single "genesis event" create billions of galaxies, black holes, stars and planets? How did atoms assemble -- here on earth, and perhaps on other worlds -- into living beings intricate enough to ponder their origins? What fundamental laws govern our universe?This book describes new discoveries and offers remarkable insights into these fundamental questions. There are deep connections between stars and atoms, between the cosmos and the microworld. Just six numbers, imprinted in the "big bang," determine the essential features of our entire physical world. Moreover, cosmic evolution is astonishingly sensitive to the values of these numbers. If any one of them were "untuned," there could be no stars and no life. This realization offers a radically new perspective on our universe, our place in it, and the nature of physical laws.

We all appreciate that there are differences in the typical psychology of men and women. Yet underlying these subtle differences, Simon Baron-Cohen believes, there is one essential difference, and it affects everything we do: Men have a tendency to analyze and construct systems while women are inclined to empathize. With fresh evidence for these claims, Baron-Cohen explores how these sex differences arise more from biological than cultural causes and shows us how each brain type contributes in various ways to what we think of as "intelligence." Emphasizing that not all men have the typically "male" brain, which he calls Type "S," and not all women have the typically female brain (Type "E"), Baron-Cohen explores the cutting-edge research that illuminates our individual differences and explains why a truly "balanced" brain is so rare. Filled with surprising and illuminating case studies, many from Baron-Cohen's own clinical practice, The Essential Difference moves beyond the stereotypes to elucidate over twenty years of groundbreaking research. From gossip to aggression, Baron-Cohen dissects each brain type and even presents a new theory that autism (as well as its close relative, Asperger's syndrome) can be understood as an extreme form of the male brain. Smart and engaging, this is the thinking person's guide to gender difference, a book that promises to change the conversation about-and between-men and women.

In this engaging and spirited book, eminent social psychologist Robert Levine asks us to explore a dimension of our experience that we take for granted--our perception of time. When we travel to a different country, or even a different city in the United States, we assume that a certain amount of cultural adjustment will be required, whether it's getting used to new food or negotiating a foreign language, adapting to a different standard of living or another currency. In fact, what contributes most to our sense of disorientation is having to adapt to another culture's sense of time.Levine, who has devoted his career to studying time and the pace of life, takes us on an enchanting tour of time through the ages and around the world. As he recounts his unique experiences with humor and deep insight, we travel with him to Brazil, where to be three hours late is perfectly acceptable, and to Japan, where he finds a sense of the long-term that is unheard of in the West. We visit communities in the United States and find that population size affects the pace of life--and even the pace of walking. We travel back in time to ancient Greece to examine early clocks and sundials, then move forward through the centuries to the beginnings of "clock time" during the Industrial Revolution. We learn that there are places in the world today where people still live according to "nature time," the rhythm of the sun and the seasons, and "event time," the structuring of time around happenings(when you want to make a late appointment in Burundi, you say, "I'll see you when the cows come in").Levine raises some fascinating questions. How do we use our time? Are we being ruled by the clock? What is this doing to our cities? To our relationships? To our own bodies and psyches? Are there decisions we have made without conscious choice? Alternative tempos we might prefer? Perhaps, Levine argues, our goal should be to try to live in a "multitemporal" society, one in which we learn to move back and forth among nature time, event time, and clock time. In other words, each of us must chart our own geography of time. If we can do that, we will have achieved temporal prosperity.

We are nearing a turning point in our quest for life in the universe -- we now have the capacity to detect Earth-like planets around other stars. But will we find any? In The Crowded Universe, renowned astronomer Alan Boss argues that based on what we already know about planetary systems, in the coming years we will find abundant Earths, including many that are indisputably alive. Life is not only possible elsewhere in the universe, Boss argues -- it is common. Boss describes how our ideas about planetary formation have changed radically in the past decade and brings readers up to date on discoveries of bizarre inhabitants of various solar systems, including our own. America must stay in this new space race, Boss contends, or risk being left out of one of the most profoundly important discoveries of all time: the first confirmed finding of extraterrestrial life.

What does it mean to carry out "good work"? What strategies allow people to maintain moral and ethical standards at a time when market forces wield unprecedented power and work life is being radically altered by technological innovation? These are the questions at the heart of this important collaboration by three leaders in psychology. Enlivened with stories of real people facing hard decisions, Good Work offers powerful insight into one of the most important issues of our time and, indeed, into the future course of science, technology, and communication.

Establishing a brand name is the goal of anyone introducing a new product, and maintaining a brand over time is even more profitable. Established brands are now major corporate assets, as shown when Philip Morris bought Kraft for four times its book value.The Handbook of Brand Management explains the ins and outs of managing brand names in today's fast-changing, competitive marketplace. Developed by marketing expert David Arnold to answer managers' actual questions about brands, this essential guide combines expert advice with the stories of thirteen successful companies from around the world.This book describes how to research, target, budget, and promote new brand. It presents detailed analyses of marketing plans used in situations both good (how did Anheuser-Busch introduce Michelob Dry so successfully?) and bad (how could Perrier survive the benzene scare?).For established brands, managers learn tactics to reverse a market-share decline, to extend brands internationally, and to appraise a brand name's financial value. They find insights in the examples of Schering-Plough "stretching" the Coppertone brand to include sunscreens for children, Birds Eye freezing out competitors by how it positioned a new meal in consumers' minds, and many other popular brand-name products.

Iran refuses to relent in developing nuclear technology, despite U.N. sanctions. Rumors persist that Israel is drawing up plans for military strikes. Neither the emboldened Iranian president Mahmoud Ahmadinejad nor the embattled President Bush has relented in his war of words. How did we get here? Iran expert Ali Ansari sets the current crisis in the context of a long history of mutual antagonism. From the overthrow of Mosaddeq in 1953 to the hostage crisis in 1979 and, more recently, the Gulf War and the War in Iraq, both Iranian and American politicians have forged conflicting narratives about an "evil empire" lying half a world away-resulting in a mutual mistrust that may ultimately lead to war.

Harnessing Complexity will be indispensable to anyone who wants to better comprehend how people and organizations can adapt effectively in the information age. This book is a step-by-step guide to understanding the processes of variation, interaction, and selection that are at work in all organizations. The authors show how to use their own paradigm of "bottom up" management, the Complex Adaptive System-whether in science, public policy, or private commerce. This simple model of how people work together will change forever how we think about getting things done in a group. "Harnessing Complexity distills the managerial essence of current research on complexity. "A very valuable contribution to the emerging theory of competition and competitive advantage."-C.K. Prahalad, University of Michigan, coauthor of Competing for the Future "A brilliant exposition that demystifies both the theory and use of Complex Adaptive Systems."-John Seely Brown, Xerox Corporation and Palo Alto Research Center

Originally published in 1986, Bowles and Gintis present a critique of contemporary Marxian and liberal political theory. They show that 'capitalism' and 'democracy' - although widely held jointly to characterize Western society - are sharply contrasting systems regulating both the process of human development and the historical evolution of whole societies. They examine in detail the relationship between political theory and economics, and explore the multifaceted character of power in modern societies.

Every two minutes, Americans alone take more photographs than were printed in the entire nineteenth century; every minute, people from around the world upload over 300 hours of video to YouTube; and in 2014, we took over one trillion photographs. From the funny memes that we send to our friends to the disturbing photographs we see in the news, we are consuming and producing images in quantities and ways that could never have been anticipated. In the process, we are producing a new worldview powered by changing demographics -- one where the majority of people are young, urban, and globally connected. In How to See the World, visual culture expert Nicholas Mirzoeff offers a sweeping look at history's most famous images -- from Velezquez's Las Meninas to the iconic "Blue Marble" -- to contextualize and make sense of today's visual world. Drawing on art history, sociology, semiotics, and everyday experience, he teaches us how to close read everything from astronaut selfies to Impressionist self-portraits, from Hitchcock films to videos taken by drones. Mirzoeff takes us on a journey through visual revolutions in the arts and sciences, from new mapping techniques in the seventeenth century to new painting styles in the eighteenth and the creation of film, photography, and x-rays in the nineteenth century. In today's networked world, mobile technology and social media enable us to exercise "visual activism" -- the practice of producing and circulating images to drive political and social change. Whether we are looking at pictures showing the effects of climate change on natural and urban landscapes or an fMRI scan demonstrating neurological addiction, Mirzoeff helps us to find meaning in what we see. A powerful and accessible introduction to this new visual culture, How to See the World reveals how images shape our lives, how we can harness their power for good, and why they matter to us all.

In this detailed history of relations between blacks and whites in the post-civil rights era, journalist Tamar Jacoby looks at how the ideal of integration has fared since it was first advocated by Martin Luther King, Jr., arguing that though blacks have made enormous economic, political, and social progress, a true sense of community has remained elusive. Her story leads us through the volatile world of New York in the 1960s, the center of liberal idealism about race; Detroit in the 1970s, under its first black mayor, Coleman Young; and Atlanta in the 1980s and '90s, ruled by a coalition of white businessmen and black politicians. Based on extensive research and local reporting, her vivid, dramatic account evokes the special flavor of each city and decade, and gives voice to a host of ordinary individuals struggling to translate a vision into a reality.

Ideas can, and do, change the world. Just as Marxism, existentialism, and feminism shaped the last century, so fundamentalism, globalization, and bioethics are transforming our world now. In Ideas that Matter, renowned philosopher A.C. Grayling provides a personal dictionary of the ideas that will shape our world in the decades to come. With customary wit, fire, and erudition, Grayling ranges across the gamut of essential theories, movements, and philosophies -- from animal rights to neurophilosophy to war crimes -- provoking and elucidating throughout. Ideas are the cogs that drive history, and in explaining the most complex and influential ones in laymen's terms, Ideas that Matter will help every engaged citizen better understand it.

Knowing that the most exciting math is not taught in school, Professor Ian Stewart has spent years filling his cabinet with intriguing mathematical games, puzzles, stories, and factoids intended for the adventurous mind. This book reveals the most exhilarating oddities from Professor Stewart's legendary cabinet.Inside, you will find hidden gems of logic, geometry, and probability-like how to extract a cherry from a cocktail glass (harder than you think), a pop-up dodecahedron, and the real reason why you can't divide anything by zero. Scattered among these are keys to Fermat's last theorem, the PoincarÃ(c)onjecture, chaos theory, and the P=NP problem (you'll win a million dollars if you solve it). You never know what enigmas you'll find in the Stewart cabinet, but they're sure to be clever, mind-expanding, and delightfully fun.