Bøger udgivet af Agate Publishing

The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of todays most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand product design, brand history, internal collaboration and the new tools of digital technology YouTube and the web in general companies can succeed in the 21st-century marketplace.

A fascinating and eye-opening chronicle of the global history of oyster farming, the current state of the industry, and the possibilities of investing in oyster farming as a solution to food and climate challenges.

"A collection of recipes from the Chicago Tribune's annual holiday cookie contest"--

A beautiful and detail-rich hardbound collection of Chicago Bulls history, containing essays, box scores, original reporting, archival photographs, and various memorabilia for one of NBA's most iconic franchises.

"In The Icarus Curse, Van Overtveldt argues that decades of Keynesian-inspired policies have led to policy exhaustion, with politicians fueling unrealistic expectations and accumulating debt. Despite central bankers' efforts to mitigate crises, the current policy model is unsustainable, leaving little room for significant change. Yet, there is hope for redemption: Van Overtveldt reviews the ideas of Adam Smith, John Maynard Keynes, and Paul Volcker to put forward ideas to redesign policies for a brighter economic future"--

Modern industrial agriculture practices were stripping the land and starving the very families tasked with growing the world’s food, until some farmers made the bold choice to try something new—regenerating the land and nourishing their communities by working with nature instead of bending it to their will.

Written by cooking instructor Madelaine Bullwinkel, Artisanal Preserves is a how-to guide that is perfect for eager cooks and seasoned preservers alike, providing 100 foolproof recipes for jams, jellies, marmalades, and more.

Bestselling cookbook author Anupy Singla’s newest offering, featuring 70 authentic, healthy Indian recipes developed specifically for the Instant Pot.

A collection of vintage Chicago Tribune crime photographs, featuring infamous gangsters, small-time bandits, crooks, and wise guys.

¿This lush paean to the composer explores the challenges he faced of being both black and gay, and his commitment to his own four freedoms.¿ —The New York TimesStrayhorn: An Illustrated Life is a stunning collection of essays, photographs, and ephemera celebrating Billy Strayhorn, one of the most significant yet under-appreciated contributors to 20th century American music. Released in commemoration of Strayhorn's centennial, this luxurious coffee-table book offers intimate details of the composer's life from musicians, scholars, and Strayhorn's closest relatives.Perhaps best known for his 28-year collaborative role as Duke Ellington's "writing and arranging companion," Strayhorn has emerged in recent years as an even more meritorious force in shaping the jazz canon. Strayhorn begins by describing Billy's abusive upbringing and early success, and goes on to cover his music, family, intellectual pursuits, involvement with civil rights, and open homosexuality.Strayhorn features contributions from Strayhorn's biographer David Hajdu, film director Rob Levi, music scholar Walter van de Leur, as well as commentary from jazz greats like Lena Horne, Clark Terry, Dianne Reeves, Nancy Wilson, Terell Stafford, Herb Jeffries, and more. With lush photography and rare memorabilia like handwritten scores, this is a book to be treasured by jazz aficionados and music lovers everywhere. Enthralling and visually captivating, Strayhorn: An Illustrated Life lauds a beloved jazz legend and captures a prodigious legacy that will influence generations to come.

A redesigned and reformatted version of a title now returning to print, 1,001 Best Low-Carb Recipes is an extensive collection of great dishes for the health-conscious home cook looking for more low-carb options. Enlarged and beautifully repackaged, this book features a broader, more useful format that sits flat when open for maximum convenience.A 2014 randomized trial by the National Institutes of Health found that participants on a low-carb diet experienced greater weight loss than those on a low-fat diet. The prevalence of Celiac Disease and gluten-sensitivity has increased our interest in gluten-free recipes, while the popular paleo diet has led us to avoid dishes bloated with carbs.Above all, the recipes in the cookbook prove that a low-carb diet does not have to be bland or boring. Recipes include Caribbean Potato Salad, Sesame Shrimp Stir-Fry, and some surprises like Black Bottom Pie and Soft Molasses Cookies.The award-winning 1,001 cookbook series—which has sold 750,000 copies across all titles—has earned its popularity through carefully curated and tested recipes, as well as by featuring complete nutritional data. This book is the perfect compendium for those looking for a wide variety of gluten-free and paleo-friendly meals.

A photo-driven, large-format collection of stories from Chicago Flashback, a weekly feature of the Chicago Tribune highlighting the significant people and events that have shaped the city¿s history from the paper¿s founding in 1847 to the present day.

The Green City Market is known throughout the Midwest as a premiere destination for the best in organic, sustainable, and locally sourced farm products. This edition of The Green City Market Cookbook, beautifully repackaged in a convenient paperback format, is an essential guide for preparing those products, with recipes from Chicago's leading chefs, as well as from farmers, volunteers, and shoppers.

A decade-by-decade look at Chicago Cubs history collecting original photography, box scores, reproduced articles, new essays, timelines, and more from the Chicago Tribune's vast archives. Curated by Chicago Tribune sports editors, this book covers important moments from the team's beginnings in 1876 to the triumphant 2016 World Series Championship. --

A gorgeous, easy-to-use guide to making delicious pie from the nationally celebrated Hoosier Mama Pie Company.

In Twisted:My Dreadlock Chronicles, professor and author Bert Ashe delivers a witty, fascinating, and unprecedented account of black male identity as seen through our culture's perceptions of hair. It is a deeply personal story that weaves together the cultural and political history of dreadlocks with Ashe's own mid-life journey to lock his hair. Ashe is a fresh, new voice that addresses the importance of black hair in the 20th and 21st centuries through an accessible, humorous, and literary style sure to engage a wide variety of readers.After leading a far-too-conventional life for forty years, Ashe began a long, arduous, uncertain process of locking his own hair in an attempt to step out of American convention. Black hair, after all, matters. Few Americans are subject to snap judgements like those in the African-American community, and fewer communities face such loaded criticism about their appearances, in particular their hair. Twisted:My Dreadlock Chronicles makes the argument that the story of dreadlocks in America cant be told except in front of the backdrop of black hair in America.Ask most Americans about dreadlocks and they immediately conjure a picture of Bob Marley: on stage, mid-song, dreads splayed. When most Americans see dreadlocks, a range of assumptions quickly follow: he's Jamaican, he's Rasta, he plays reggae; he stinks, he smokes, he deals; he's bohemian, he's creative, he's counter-cultural. Few styles in America have more symbolism and generate more conflicting views than dreadlocks. To "e;read"e; dreadlocks is to take the cultural pulse of America. To read Twisted:My Dreadlock Chronicles is to understand a larger story about the truths and biases present in how we perceive ourselves and others. Ashe's riveting and intimate work, a genuine first of its kind, will be a seminal work for years to come.

He Never Came Home is a collection of 22 personal essays written by girls and women who have been separated from their fathers by way of divorce, abandonment, or death. The contributors to this collection come from a wide range of different backgrounds in terms of race, socioeconomic status, religion, and geographic location. Their essays offer deep insights into the emotions related to losing one’s father, including sadness, indifference, anger, acceptance—and everything in between.This book, edited by Essence magazine's West Coast editor Regina R. Robertson, is first and foremost an offering to young girls and women who have endured the loss of their fathers. But it also speaks to mothers who are raising girls without a father present, offering important perspective into their daughter's feelings and struggles.The essays in He Never Came Home are organized into three categories: "Divorce," "Distant," and "Deceased." With essays by contributors such as Emmy Award–winning actress Regina King, fitness expert and New York Times best-selling author Gabby Reece, and television comedy writer Jenny Lee, this anthology illustrates the journey of the fatherless, and provides a space for these writers to express their pain, hope, and healing—minus any judgments and without apology.

Justice While Black is a must-read for every young black male in Americaand for everyone else who cares about their survival and well-being. This is a first-of-its-kind essential guide for African-American families about how to understand the criminal justice system, and about why that system continues to see black men as targetsand as dollar signs.The book provides practical, straightforward advice on how to deal with specific legal situations: the threat of arrest, being arrested, being in custody, preparing for and undergoing a trial, and navigating the appeals and parole process. The primary goal of this book is to become a primer for African Americans on how to avoid becoming ensnared in the criminal justice system.While the precarious safety of black males has received renewed interest in the past year because of the deaths of teenagers Trayvon Martin and Jordan Davis, the fact is that this group has always been under threat from the armed guardians of the white social order. The tactics have been modernized, but the impact is still devastatingwe are witnessing an epic criminalization of the African-American community at levels never before seen since the end of slavery.

Maxine Clair, award-winning author of the critically acclaimed short story collection Rattlebone and the novel October Suite, has assembled a deeply inspirational yet practical book to help readers access their inner creativity. Imagine This is a beautifully written set of deeply personal stories from which Clair draws examples of how we can be aware of the now, keep ourselves motivated, and create work of which we are proud.Imagine This explains how some of us consciously choose the vehicle through which we express our magnificence be it business, art, science, or other while others of us have dutifully plied a trade in arenas that society has suggested are worthwhile, with self-expression only fixed on a hobby. Both, Clair maintains, can contribute to a good life. Occasionally, however, a moment comes that is sufficiently insistent on deep examination. In that moment we float the possibility for expression of a greater self.Imagine This shows readers how to be aware of these moments and how our inner creativity is always seeking an outlet. By combining captivating memoir with step-by-step advice, Clair helps us find and develop our own unique and personal creative outlets.

This year alone, 3.2 million U.S. students will graduate from college. Unprecedented percentages of them will move back home, and many will be unable to obtain a job in their fields of study. Improvise is an inspiring story of how Fred Cook followed an unusual yet fascinating path from young adulthood to the corner office as CEO of the award-winning PR firm GolinHarris. Melding learnings from a lifetime of uncommon experiences with insights from a surprisingly successful corporate career, this book will inspire workers mired in indecision and dimly lit prospects. Following college, Cook was initiated into the business world through a dozen odd jobs, each of which provided valuable insights into the business world and the understanding of how to make the most of even the smallest opportunity. Each chapter delivers a bold truth, supported by relevant episodes from Cook's personal life and reinforced by his encounters with corporate America. Filled with colorful anecdotes about being punched by a guru, stalked by an intern, and lectured by Steve Jobs, Improvise is full of hilarious yet poignant moments.

How do you give a good wedding toast? How do you fix a clogged drain? How do you end a relationship? Collected from the popular “Life Skills” column in the Chicago Tribune, this book is filled with often humorous instructions on performing tasks that many of us have never gotten around to figuring out. Some are truly useful explanations of technical topics, while others are good for a laugh or cover the more ambiguous areas of relationships, careers, and social interaction. With chapters on home economics, the office, recreation, and social issues, Life Skills is a unique guide to the many skills it takes a lifetime to learn and perfect.

Today basketball is played above the rim by athletes of all backgrounds and colors. But 50 years ago it was a floor-bound game, and the opportunities it offered for African-Americans were severely limited.A key turning point was 1963, when the Loyola Ramblers of Chicago took the NCAA mens basketball title from Cincinnati, the two-time defending champions. It was one of Chicagos most memorable sports victories, but Ramblers reveals it was also a game for the history books because of the transgressive lineups fielded by both teams. Ramblers is an entertaining, detail-rich look back at the unlikely circumstances that led to Loyolas historic championship and the stories of two Loyola opponents: Cincinnati and Mississippi State. Michael Lenehans narrative masterfully intertwines these stories in dramatic fashion, culminating with the tournaments final game, a come-from-behind overtime upset that featured two buzzer-beating shots. While on the surface this is a book about basketball, it goes deeper to illuminate how sport in America both typifies and drives change in the broader culture. The stark social realities of the times are brought vividly to life in Lenehans telling, illustrating the challenges faced in teams efforts simply to play their game against the worthiest opponents.

The creative classartists, actors, writers, musicians, freelancers, dancers, performers, and the likeare known for applying their passion for creative expression to everything they do. Perhaps the one thing that most fills this group with apprehension is the rigid world of numbers. This leads to problems arising from the unconventional financial and business situations of creative professionals, as well as the nonprofit organizations with which they're often affiliated. Finances, budgeting, and business matters can be dreaded, if not outright ignored, by creatives--to the detriment of their artistic pursuits.Author, artist, and CPA Elaine Grogan Luttrull has written Arts & Numbers to help creative professionals find the same confidence in their financial dealings as in their chosen mode of expression. It is an engaging, accessible guide that covers a variety of must-know topics, such as budgeting, cash management, visual charting, taxes, employment, and business etiquette. In a simple, straightforward style, Luttrull draws examples from smooth-flowing narratives depicting common issues within the arts worlds, as well as from her own personal anecdotes. Unlike stuffy textbooks and patronizing business books, Arts & Numbers is a lively and artfully done ally in helping creative professionals plan their present financial situations and secure their futures.

The sixth edition of Professional Meeting Management is the newest edition of the longtime standard reference and textbook for the meetings industry and meetings education. This is the first student and meeting professionals textbook aligned with the new Certified Meeting Professional (CMP) International Standards, which will be used by the Convention Industry Council as a reference book for item writing for the CMP Certification Examination. It includes the most up-to-date information on current trends, strategic planning for meetings, budgeting and funding, marketing and promotion, technology, running and closing the meeting, and industry developments on the horizon.

';Solid advice for newlyweds, golden anniversary celebrants and everybody in-between' from the Marriage Boot Camp and former Divorce Court star (The Augusta Chronicle). As the judge starring on two hit television shows, Lynn Toler has witnessed, en masse, the thematic mistakes made in American marriages. She herself has also been wed for more than 30 years and has seen both the highs and lows of matrimony in her own marriage as well as the marriages of those close to her. Drawing from both her professional career and personal life, Toler sees that the biggest impediment to marriage these days is that couples decide to take the plunge based almost entirely on the most irrational criteria: falling in love. Making Marriage Workdoesn't suggest that love has nothing to do with marriage at all; rather, Toler says that love by itself is simply not enough to make marriages survive. Marriage, Toler says, is a job, and it needs to be treated like one. This updated manual suggests specific procedures that should be put in place to bridge the gap between head over heels and happily ever after. It explains how to phrase things in order to span the great hormonal divide men and women often fall into when trying to talk to one another. It also discusses the very new and real challenges to marriage created in a culture often overwhelmed by the emphasis on (and ability to attain) instant gratification. Replete with simple, no-nonsense rules,Divorce Courtanecdotes, and stories about Judge Toler's own union,Making Marriage Workcontains invaluable information couples can use today to secure their marital tomorrow.

Set in the first few months following the Confederate surrender and the assassination of Abraham Lincoln, Sam--a runaway slave who once worked for the Union Army--decides to leave his safe haven in Philadelphia and set out on foot to return to the war-torn South.