Bøger af Wagner A. Kamakura
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- Conceptual and Methodological Foundations
3.232,95 kr. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models.
- Bog
- 3.232,95 kr.
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- Conceptual and Methodological Foundations
3.243,95 kr. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models.
- Bog
- 3.243,95 kr.
