Bøger af Victor Cheng

In China between Peace and War, Victor S. C. Cheng explores the gripping history of peace talks and international negotiations from 1945 to 1947 that helped determine the shape of the Chinese Civil War.

Why Do Some Companies Thrive In A Recession, While Others Die?Victor Cheng, a former McKinsey consultant and marketing expert for the Fox Business Television Network, led a major research project to find the answer to this provocative question. After analyzing 12 US recessions spanning 136 years, this research uncovered dozens of startup companies that thrived during the economic chaos of their day.Discover how in the midst of a major recession Federal Express, Disney, Hewlett-Packard, UPS, Coors, and others opened their doors as one- and two-person businesses-and grew to become Fortune 500 giants.Why did these businesses prosper, while thousands of others failed? What made the difference?Unintentionally, they all followed the same winning "formula"-four simple rules that allowed them to survive and thrive, while others died.Discover these timeless rules in The Recession-Proof Business and follow in the footsteps of the greatest recession success stories of all time.