Bøger af Vicki Goodfellow Duke

Explores cognitive science based design, including visual Message-Mapping and the 3 Pentagons, neuroscience's secret to gaining attention, as well as cutting edge strategies like The Magic 10, and pattern interrupts. Readers will find creative ways and exercises to hone your skills through everyday conversations.

Proposes a unique and unconventional design for persuasive messaging. Research in cognitive science, neuroscience, communication theory and psychology supports the theory on which this structure is based and points to optimal design choices for mastery in the art of influence.