Bøger af Vanessa Ratten

In today's competitive marketplace, businesses must be entrepreneurial to succeed. This book argues that entrepreneurship allows businesses to adapt to changing economic conditions and societal needs. It focuses on entrepreneurial business venturing as a means of understanding how businesses innovate, take risks, and think futuristically. The text emphasizes the importance of understanding digitalization trends in these ventures to grasp digital innovation trends better. The book explores why an entrepreneurial perspective is crucial in business, explaining the role of the knowledge economy in society and the need for businesses to prioritize digital technology. It examines how the nature of work has evolved due to the COVID-19 pandemic, including the rise of flexible work arrangements and remote work, with case studies from international companies. Furthermore, the book argues that digital forms of entrepreneurship are increasingly important in responding to crises and international developments. It highlights the need for scenario and forecast planning in developing new products and services to meet evolving customer needs. The book also provides examples of business model innovation, which underscores the importance for businesses to emphasize entrepreneurship not only in product development but also in their interactions with society. It discusses how businesses can achieve this through an entrepreneurial health audit, which focuses on entrepreneurial intensity, frequency, and ideas for start-ups and spinoffs. By examining examples and suggestions included in the book, businesses can learn about the role of entrepreneurial learning and failure in creating an entrepreneurial culture.

Southeast Asia is one of the most dynamic and entrepreneurial regions in the world. Despite its entrepreneurial nature, the study of entrepreneurship has largely been on North America and Europe. This book showcases the entrepreneurial capabilities that are taking place in Southeast Asia from a digital innovation perspective.The book questions the role of entrepreneurship in the Southeast Asian context. It also provides a historical analysis of how entrepreneurship is influenced by the history of individual Southeast Asian countries. It goes on to examine heritage tourism to explore how entrepreneurship is embedded in cultural and social endeavours, and explores how digital technologies and innovations are leading change in the region's business ecosystems. The book closes by examining the effects of the pandemic from a risk management perspective to show the interrelationship between crisis management and innovation, before highlighting areas for future research.The comprehensive coverage of different countries within Southeast Asia regarding their entrepreneurial initiatives will enrich the existing literature and will be a useful reference to scholars researching entrepreneurship.

This book explores how the COVID-19 pandemic has changed entrepreneurial business practices and policies. The role of digitalization and de-internationalisation as part of entrepreneurial business thinking is discussed in this book as a way of keeping track with new research avenues. Due to the fundamental way the COVID-19 pandemic shocked and surprised entrepreneurs, it becomes important to develop new business patterns. The discussion in this book centres on the question: how has business practices changed in the post-COVID-19 era and what needs to be learnt? Each chapter in this edited book presents a different way to understand these changes and make sense of alterations in the global business environment, thereby ensuring that business academics, policy makers and practitioners are kept abreast of changes. Whilst there have been books on the COVID-19 pandemic, this book goes a step further by presenting new research into the post-COVID-19 pandemic era that is of a recent nature. This means it is amongst the first edited book to focus on patterns in terms of business marketing and management that have an entrepreneurial nature. This is helpful to gain a better nuanced and detailed understanding about the implications that are ongoing and future orientated arising from the COVID-19 pandemic.

This book introduces entrepreneurship as a concept that is popular in the general media but also in academic study. What is evident is due to its positive and negative connotations in society. This book identifies that it is important to debate the topic of entrepreneurship in order to understand its multi-faceted nature. This edited book includes a number of chapters that discuss multidimensional perspectives from an international perspective. This book emphasizes the geo-political frontiers related to entrepreneurship based on current debates, which includes recent global changes.This book also challenges the debatable as to whether entrepreneurship should be examined at the individual, firm, regional, or industry level. This book goes further to demonstrate that this depends on the type and nature of the study. Therefore, it is better to consider entrepreneurship in a multidimensional way that incorporates different levels of analysis.This book shows each level of analysis that can be considered from a geo-political perspective. This means including an overview of the cultural factors that influence entrepreneurial behavior. In this way, this book helps readers to understand how and why geography and politics influence entrepreneurial action.

This book explores cultural and creative processes as they occur in a heritage setting, and how they can be applied to business projects. More specifically, the chapters take a detailed look at the importance of culture in entrepreneurial pursuits regarding heritage matters. This involves focusing on how culture is embedded within heritage entrepreneurship and the distinctive comparative advantages of taking a cultural approach to business. The role of entrepreneurial environments in terms of accepting creativity is highlighted, thereby making a new contribution to the study of heritage entrepreneurship. The book also elaborates on how heritage entrepreneurs are embedded in an entrepreneurial ecosystem that consists of a number of different stakeholders.In doing so, the book provides an interdisciplinary perspective about the ways culture, creativity and heritage combine in order to produce novel entrepreneurial contributions. It speaks to researchers, practitioners and policy makers interested in heritage entrepreneurship, enabling them to gain ideas for their work, and to move the field forward with a better understanding of heritage entrepreneurship.Vanessa Ratten is an Associate Professor of Entrepreneurship in the La Trobe Business School at La Trobe University (Australia). She is the Program Director of the Masters of Management course and teaches Corporate Venturing, Managing Innovation and Analyse & Ideate. She has published seven sole authored books including Sports Technology and Innovation: Assessing Cultural and Social Factors (Palgrave) and two textbooks including Analyse, Ideate and Grow: The Role of Creativity and Entrepreneurship (Springer). She has also edited more than thirty books including Oceania Entrepreneurship (Palgrave).

This book explores how entrepreneurial networks provide the basis for individuals and firms to compete based on knowledge asymmetries. This book states that this is crucial in the increasingly interdependent world where social capital influences potential market performance. This edited book focuses on future trends regarding entrepreneurial networks in terms of social, cultural and market connections thereby bridging the entrepreneurship, strategy and network literature. This book provides a practical way to capture market changes as networks evolve to a more digital format. The impact of innovation and strategy on these market developments will be discussed in each chapter as a way to understand performance. 

Entrepreneurship as practice refers to the everyday way that innovation and futuristic thinking is incorporated into business ventures. It refers to the actual implementation of entrepreneurship within any kind of market context that emphasises proactive change. This edited book focuses on entrepreneurship as a practice as a management imperative. This means highlighting the way entrepreneurship is a practice and requires active engagement. Each chapter in the book discusses a different aspect of entrepreneurship as practice as a way of contributing to the broader discussion of what entrepreneurship is and means in today's global society.

Context plays an important role in entrepreneurship and this is increasingly being acknowledged both in research, practice, and policy considerations. Where, why, and how entrepreneurship occurs can be considered when studying the effects of context. This book focuses on the role of context in entrepreneurship by analyzing different factors, including locational, time-specific, and cultural variables and social conditions. Researchers of entrepreneurship will particularly benefit from the holistic, context-based perspective this book offers.

Football is the world's most popular sport and is entrepreneurial by nature. This book provides a holistic understanding of how football can include innovation, risk taking and proactive activity and will be useful for those interested to learn more of the football industry and entrepreneurship in the global context.

Brazil is a large country in terms of geographic land mass and population size. It's position in Latin America means that it contributes to much of the economic development within this area. Despite the importance of Brazil in the global economy, not much research has been highlighted about entrepreneurship in the country. This book aims to change this by focusing on Brazil in terms of entrepreneurial endeavours and pursuits. This includes focusing on the rural and urban areas in terms of entrepreneurial practices. Each chapter in the book will focus on a different aspect of entrepreneurship in Brazil including how culture, ethnicity and wealth influence entrepreneurship. Thereby taking a holistic perspective in terms of including both financial and non-financial forms of entrepreneurship. Interesting topics such as sustainable and environmental forms of entrepreneurship will be examined from a Brazilian perspective together with technological forms of entrepreneurship evident in the growth of smart cities within the region. This book will be amongst the first to holistically examine the contemporary hardships and successes of entrepreneurship in Brazil.

Cultural entrepreneurship uses culture as a way to understand innovative business ventures. Culture in this edited book involves the beliefs and values associated with certain forms of behaviour. This means the way individuals are involved in business ventures is based on their cultural ideas. This edited book focuses on how cultural entrepreneurship is an important way to understand how cultural products and services such as art, food, music and literature influence the development of business ventures. Thereby highlighting the interesting and unique way cultural ideas are embedded in entrepreneurial activities.

This book explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation is essential to the ongoing competitiveness of organisations but can be difficult to capture and disseminate. This book states that there needs to be guidelines about how to manage innovation in an organisational context. This includes focusing on different types of innovation from incremental to radical. This book will focus on ways to manage innovation from incorporating it into organisational practices to implementing it into beneficial partnerships. Each chapter in the book focuses on a different aspect of innovation from how to communicate ideas to commercialising innovation. 

Entrepreneurship as Empowerment focuses on entrepreneurial theory and practice through the lens of knowledge spillovers and entrepreneurial ecosystems, enabling readers to gain a better understanding about emerging trends and developments. This edited collection widens the traditional field of entrepreneurship by discussing the way in which ecosystems facilitate the flow of knowledge, thereby creating new business opportunities globally. The current state of research on knowledge spillovers and entrepreneurial ecosystems is analysed with a view to highlighting research gaps that need further attention. Entrepreneurship as empowerment examines cultural and societal expectations and contextualises entrepreneurship across places and industries.Aimed at both academics and practitioners of entrepreneurship, Ratten uses expectancy theory to understand entrepreneurship and contributes to the burgeoning body of literature from a knowledge management and practice standpoint. Entrepreneurship as empowerment provides a unique approach to understand the cultural and social expectations that are tied into being an entrepreneur today.

This book focuses on innovation in the ASEAN such as Brunei, Indonesia, Malaysia andSingapore to demonstrate that it is contextually different to other geographic regionsdue to the climate, government structure and history. This book shows that innovationdevelops based on cultural and societal conditions.The aim of this book is to focus on how innovation occurs in Brunei, Indonesia,Malaysia and Singapore. Thereby focusing on the unique country elements of eachcountry but also exploring the integrated history of these countries. The book highlightsthese countries together due to Brunei and Singapore previously being part of Malaysiaand the fact that they are in close geographic proximity. In addition, this book statesthat all countries share the same language (Bahasa Indonesia or Malay), which is acommon cultural feature of these countries. In this book chapters focus on differentforms of innovation from social to technological. Thereby offering a holistic perspectiveabout how innovation occurs within and between these countries.

This book explores that in order to survive in the current dynamic and changing business environment, individuals need to analyse and ideate. This book provides analysis on this process involving investigating how and why changes take place and what they mean for society. This book takes into account altering environmental conditions that influence business strategy. Further, to do a proper analysis takes time and skill thus it is important to know what resources and expertise is required. This book shows that the ideation process involves more creativity in terms of thinking outside the box. This involves new thought processes about emerging technological change that will influence business directions. This book states that ideation is a process that requires some degree of flexibility as market circumstances mean constant innovation is required.

The aim of this book is to focus on the role of sports technology and the way that the innovation process is managed. The book will focus on the different types of sports technology from increment to radical innovations, including looking at product, process, and service innovations.

This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. The book will be useful for sports organizations, athletes and government organizations promoting the use of entrepreneurship to generate competitive advantages on the global marketplace.