Bøger af Suzi Pomerantz

Seal the Deal: The Essential Mindsets for Growing Your Professional Services Business demystifies how successful coaches make money while making a difference. The innovative, 10-Step Seal the Deal system reveals how to integrate the critical trinity of networking, marketing and sales to find and land the ideal clients who need your genius. REVIEWS "I've experienced the system personally and can say that the "Seal The Deal Formula" belongs in any professional's chemistry kit." -- Mike Jay, Author of CPR for the Soul and CEO, B-Coach Systems"Many great coaches and consultants have the dedication, education and experience needed to help others. They are just missing clients! Seal the Deal shows you how to solve this problem and helps you turn great talent into a great business. This is an important book!" -- Marshall Goldsmith, America's pre-eminent executive coach"Seal the Deal is a cogent, coherent and comprehensive approach to business development. Don't miss it!" -- Ken Blanchard, Co-author The One Minute Manager and Leading at a Higher Level"Seal the Deal, more than a traditional book, is a series of powerful coaching sessions dealing with a big breakdown that many excellent coaches and consultants face today: they don't know how to sell their services to organizations. Suzi Pomerantz not only knows, she can also coach us so we can learn that critical ability." -- Julio Olalla, President, Newfield Network, Inc."With Seal the Deal, Suzi Pomerantz masterfully guides new and experienced professionals alike to grow their business to the next level. Suzi reminds us that selling is not about being inauthentic, it's about clear, honest communication and cultivating win-win relationships." -- Karlin Sloan, Author of Smarter, Faster, Better; Strategies for Effective, Enduring, and Fulfilled LeadershipPRODUCT DESCRIPTIONLearn how to network, market and sell your professional services! Seal the Deal: The Essential Mindsets for Growing Your Professional Services Business - By Suzi Pomerantz. How do successful coaches and consultants make money and make a difference? You have to be good at networking, marketing and sales. That's why Seal the Deal belongs on any new or experienced professional's desk. It will help you avoid pitfalls made in all three of these key areas and increase your effectiveness. In this unique book, you'll follow the conversations of author and master coach Suzi Pomerantz and several of her coaching colleagues. Each chapter starts with part of an actual transcript of a telecourse session. You'll get to know the participants, their fears and successes and their experiences as they learn the same process you'll be learning. Get on the proven path to sealing more deals and succeeding in your business. Each chapter is a step in the author's 10-step proven process for developing new business: - Demystifying selling and distinguishing networking, marketing and sales - The sales process, targeting prospects and branding - Calling prospects and setting up the first meeting - Handling gatekeepers and objections - The client meeting as a chess match - Following-up and tracking - Proposals, pricing and contracting - Networking - Lessons-learned meetings and expanding the sale while serving the client - Building business and the art of referrals Also included are worksheets, templates, samples and tip sheets; the tools anyone who sells services or ideas inside or outside the organization needs to build a successful business through clients and referrals. The book was an Amazon.com bestseller in 2007.

Solutions To The 5 Biggest Mistakes Companies Make with Social Media. How can you make Social Media work for your company? Gain immediate access to five practical suggestions to easily gain unfair advantage for your business. Here's what you'll learn: The 5 critical errors most companies and leaders make with regards to social media and what to do about each one How to embrace change and create a unified strategy for your organization Why it's not enough just to have an account, profile or page on each of the main social networks How to align your social media involvement with your corporate values, brand, and overall objectives Using social media to create informative conversations with your consumers and stakeholders How to capitalize on customer enthusiasm The risks your company faces if you lack a social media policy and implementation of tools and systems to monitor and enforce that policy The importance of educating managers and employees regarding use of social media for the benefit of the organization Leveraging social media as a research tool to gain up to the minute information about your industry The difference between advertising and the free media exposure available via social media Here's how you'll benefit: Social media usage is not just for teens and celebrities. Explore how social media might benefit your organization in handling a crisis, contribute to marketing, or expediting broad-reach communication needs. Leverage relationships on social media to find new vendors, suppliers, and talent. Create advocates, agents, and raving fans for your company, product, or service. Gather business intelligence on competitors and set the stage for strategic alliances. "As a veteran of the social media industry - and it does move fast - I was still able to gain some valuable gems out of this book. Whether you are new to social media or an advanced marketer, this book is a must read. While most books on the topic are a heavy read, Taming the Social Media Monster, is quick, fun, AND entertaining. Pick up a copy today. You can't go wrong." Shama Kabani, CEO, Speaker, and Author of the Best-Selling The Zen of Social Media Marketing. "A great overview of the social media challenge many businesses are facing. A smart, well-researched, and easy-to-read guide for anyone fumbling around in the new world of social media marketing and community-building. If you haven't been able to 'get your head around' this new way of communicating and connecting with your potential customers, reading this guide will point you in the right direction." Ken Kesslin, President, Kesslin Associates "As the CEO of a leadership development firm I am always looking for great resources for my clients. As soon as I saw the critical errors and read these do-able, concrete ideas for managing social media I got very excited! Thanks for this fantastic resource. Just what we need right now! A simple, clear, immediately useful guide to the way we interact with consumers in a new era of two-way communication. Examples like the U.S. Army can help us reduce our fear, and realize it's not a monster after all!" Karlin Sloan, CEO, Speaker, and Author of Smarter Faster, Better and Unfear; Facing Change in an Era of Uncertainty. "A must-read for business executives! While there is vast information on the spread of social media, most is hype, encouraging businesses to simply "jump on the bandwagon". I work with many CEOs and find that many are skeptical of social media because of the hype. Pomerantz & Burmeister provide a no-nonsense approach to finding solutions that fit and support your business strategy. Read this and you'll be able to see clearly where you need to focus." Lee Self - President, Renaissance Executive Forums

Seal the Deal Networking: How Coaches Connect with Leaders in the Age of Social Media was created for coaches and trainers in response to the changing face of networking, especially to help them learn to navigate the new landscape easily so that they can focus on what they do best! Seal the Deal Networking: How Coaches Connect with Leaders in the Age of Social Media Here's what you'll learn: What networking is and isn't and how networking online in various social network platforms is both alike and different from "real life" networking How networking internally in your organization creates visibility and influence How to apply the nine mindsets of networking, whether online or in person How to distinguish between networking, marketing, and sales Strategies for success in your online networking Specific tips for networking in LinkedIn, Facebook, Naymz, and Twitter. 3 tips for internet networking etiquette Whether Twitter, Facebook, or LinkedIn is better for coaches, including the mindsets, strategies, and pitfalls to avoid for each platform Practice tips for networking, marketing and sales How to use the ultimate networking vehicle of informational interviews A checklist of networking actions to take How to use networking to get started or unstuck with any business venture How to turn networking contacts into clients! Here's how you'll benefit: You'll be able to distinguish yourself in the online noise of social networking and social media marketing in ways that generate profitable, meaningful, and sustainable relationships. The people you'll meet online will expand your opportunities beyond their current bounds, opening up the world to you in new ways. You'll know how to use the main social networking platforms to gain unfair advantage in the crowded online market!

Tired of the normal prescriptions of do more, be more, do it faster, cheaper, better, smarter? Today's leaders need a break! This book shows leaders a way to be powerful and effective in the midst of it all while retaining (or reclaiming) sanity, serenity, and grounded focus. Yoga provides tools to survive and thrive in an increasingly complex world. Presence of mind, peace, balance, strength, confidence, space, freedom ~ what leader couldn't use more of these? The principles and lessons of yoga have a direct and profound impact on how leaders create and operate their organizations and themselves, even if those leaders never take up the physical practice of yoga.THIS BOOK IS FOR YOU IF: •You are a leader: whether emerging, novice, experienced, or sage. •You are a leader: whether of a company, a not-for-profit organization, a small business, an initiative, a project, a social movement, politics, a team, a community, a congregation, a family, a group, a life, or yourself. •You are seeking an easier way to connect to your role as a leader amidst the frenzied pace of business and life today. •You are overwhelmed, and know there's a better way. •You want strategies for how to regularly access your inner wisdom and find your voice as a leader without missing a beat in your day-to-day work or life. •You are anywhere on the yoga spectrum: practicing or not, love yoga or have no idea what yoga is, you keep hearing about it or you've maybe tried one class, you've seen people do yoga, you practice regularly, you teach yoga, you are an enlightened yogi master.Wherever you are on the yoga spectrum, you will find new connections, a new perspective, and a new way of looking at both Yoga and Leadership.This book could also be subtitled: The Inner Game of Leading, since the Yoga of Leadership gives you insight and practices for how to manage your own mind and energy to be most effective as a leader regardless of circumstances in which you find yourself.It's crucial to your success in leadership, whether you are leading a company, your career, a family, a team, or a community. Think of it as a holistic guidebook that takes you to an integrated approach to leadership. Most education for leaders is outside of ourselves. We go to university and graduate school, we read books, we attend trainings and webinars, watch TED talks or attend conferences - it's all external information coming in from other sources. We have knowledge and wisdom internally that we don't always access or even know how to access in any given situation. That's what this book is about. It's about how to play your inner game of leadership. This book is written for anyone who finds the competing demands of life difficult to balance. It's for people who aspire to leadership and have questions. It's for people who wake up in leadership roles and wonder, "what now?" It's for people who are entrenched in their leadership role and questioning the demands and perks in search of meaning. It's for people who want success without sacrificing inner peace. It's for people who want to know how to operationalize their intuition.We explore what yoga and leadership have to do with each other. Principles of yoga create harmony, balance, strength, confidence, flexibility, awareness and joy. The tool of awareness is the secret to the way we impact others. Everything comes from it: motivation, leading others, mastering yourself, making a difference, getting results. Yoga of Leadership is access to that awareness of yourself as a leader.