Bøger af Steve Cuno

Not many people who stumble upon a historical vignette about a medical quack and a bunch of goats would emerge from the experience with useful insights about marketing. But then, not too many marketing writers are Steve Cuno. Last count, we found only one. Equally at home with branding and direct response, Steve has drawn marketing lessons from birds in hats, a woman who wore an ape costume on a basketball court, a marriage proposal on the Serengeti, a little boy who washed out his own mouth with soap, and people who hide in public restrooms. No wonder that, from the moment his first nationally published article on marketing appeared in 2004, magazine editors began showing up at his door, hounding him for more. Here are the best of Steve's advertising and marketing insights, edited and updated for this volume. It is a collection like no other. The originals appeared in print and online periodicals including Deliver, Skeptical Inquirer, Digital IQ, Adnews, MarketingProfs, BookBusiness, and others. Steve's marketing career spans 40 years. He opened the RESPONSE Agency in 1994.

With wit, humor and style, Joanne Hanks takes you on a wild ride through the insanity of the Mormon-based polygamist cult that was her life for seven years. Get ready to laugh. Get ready to be outraged. And get ready to see polygamy as no one has ever revealed it before. Joanne tells their crazy story with humor, satire-and insight. You'll share her angst over sharing her husband. You'll meet her "sister wives," a prophet calling himself a "celestial stud service" who seeks divine guidance on threesomes, and apostles who dress in weird robes to curse the White House. You'll fume at gut-wrenching tales of racism, sexual abuse, fraud, and manipulation. And you'll find out why no one remembers when Jesus destroyed the world on March 26, 2000. "It's Not About The Sex" My Ass is more than an entertaining read. It's a cautionary tale about the power of delusional thinking, and a hopeful tale of one family that came to their senses and found the courage to leave.

"I MAKE A LOT OF MONEY AS A CALL GIRL" wasn''t the answer author Steve Cuno expected when he asked a new acquaintance how she planned to capitalize her start-up business. Wait, hold on, he thought. In Salt Lake City? Home to The Church of Jesus Christ of Latter-day Saints, the Mormon Church, where all it takes to become the object of steamy gossip is for a neighbor to see you take a sip of coffee? In a religion where nonmarital sex is second in seriousness to murder? "You''ve no idea the people I could get in trouble," she told him. She''d entertained politicians, police officers, judges, defense lawyers, prosecutors, doctors--all of them married, almost all of them practicing Mormons. Many were highly visible, highly regarded leaders in the faith. So began Cuno''s behind-the-scenes investigation into Salt Lake City''s prostitution industry. Over the course of three years, he interviewed prostitutes, johns, police officers, social workers, and massage-parlor owners--and uncovered a surprising underside to the Mormon Church''s carefully cultivated image of wholesomeness and family values. He found that Salt Lake''s prostitutes--"sex workers" or "providers," as they prefer to be known--don''t live in the illusory experience they create for their clients. Many are multilingual and hold college degrees. They fix meals, drive kids to school, help with homework, handle household chores, socialize with others in the community, have love lives of their own--and, yes, go to church, sometimes with the very people who sneak out to meet them. With wit and sensitivity, Behind the Mormon Curtain takes a deep dive into the quintessential American religion and the world''s oldest profession, as Cuno tells the story of what he discovered, how he discovered it, and what it reveals not just about Mormons, but about us all.

What you need to know for effective direct mail: ¿ What works? ¿ What doesn't? ¿ Mailing lists and how to choose them ¿ 25 response-building secrets ¿ What's a "good" response? ¿ How to track results ¿ 5 steps for getting started