Bøger af Shiv Singh

The fast and easy way to get the most of out social media marketingSharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign.

In der Marketingbranche spielt sich dank der Einführung von künstlicher Intelligenz eine Revolution ab: KI-Tools sind in der Lage, Texte, Bilder, Audio, Video, Websites und mehr zu erstellen, und verändern so die Arbeitsabläufe von Grund auf. Der führende Marketingmanager Shiv Singh schildert in diesem Buch, wie KI das Marketing verändern wird, und hilft neuen und erfahrenen Marketingfachleuten, KI-basierte Marketingpläne, Inhalte, kreative Assets und lokalisierte Kampagnen in Angriff zu nehmen. Ausführliche Fallstudien zeigen, wie KI bereits in Marketingkampagnen großer Unternehmen eingesetzt wird. So lernen Sie, wie Sie die Umstellung auf KI in Ihrer Abteilung erfolgreich meistern. Jede Menge Praxistipps und Hinweise auf wichtige Tools und Plattformen runden das Buch ab.

Boost your output with AI It's time for marketers to adapt to another world-altering new technology. This time, it's artificial intelligence, and it's poised to impact how marketers get their work done. This book walks you through the concepts, use cases, and how-tos you'll need to plug AI into your marketing activities. Learn how AI tools and platforms can assist with planning, content creation, market segmentation, SEO, measurement, and beyond. With the easy-to-understand insight from one of the world's leading marketing transformation experts, you can retool your existing processes with an AI-first mindset and get ahead of the competition. Inside... Frameworks for integrating AI into marketing processes Clear explanations of using AI to drive smarter personalization Practical steps for transforming your market research efforts Instructions for creating marketing text, images, and video Best practices for AI-powered marketing in all businesses

Gold Medal at Independent Publisher Book Awards.Finalist at the International Book Awards.Finalist at the American Bookfest Best Book Awards.We face a crisis of trust because people feel there is no longer any truth. Singh and Luthra have written a highly-readable analysis of how it happened and how we might return truth to it's necessary prominence in a social media-infused society. An urgently needed book. - David Kirkpatrick, author of The Facebook Effect and founder of Techonomy MediaThe new world of information is overwhelming, but it is not insurmountable. In Savvy, Shiv and Rohini offer hope - and important practical advice - for professionals trying to navigate amidst the chaos. This is a smart and useful book for anyone trying to gain a firmer footing in the Information Age. -Tom Nichols, author of The Death of Expertise and Professor of National Security Affairs at the US Naval War CollegeFake news is nothing new. Technology has turbo-charged its spread leaving us inundated with misrepresentations, exaggerations, and outright lies. Finding the truth is like searching for a needle in a haystack. We are in a crisis of trust-no longer knowing who or what to believe.In the post-trust era, so much is out of our control, and yet there are ways in which we can inoculate ourselves. Savvy is a book about the human glitches that cause us to fall for alternative facts and what we can do to override them. In Savvy, we meet the social scientists who questioned the behavior of Nazi war criminals, Ivy League football fans, John F. Kennedy and more to better understand why human beings often suspend critical judgement and readily fall for fakeness. We also meet current CEOs, politicians, media moguls and artificial intelligence engines to examine why we put our trust in people, organizations and information that is biased (or blatantly deceptive) while doubting credible sources. Through examples from today's political and business headlines, Savvy guides you out of the post-trust era and includes science and analysis that makes you more informed and savvy in the business world and your personal life.

This work study is totally based on Spatial variations of some physicochemical properties (DO, BOD, COD, pH, temperature, TSS, Microbiological studies, Salinity etc. ) of the coastal waters of a segment of Bay of Bengal i.e. Bakkhali. Bakkhali beach situated in South 24 Parganas district of West Bengal, India. It is located on one of the many deltaic islands spread across southern Bengal.All the coastal water qualities parameters of Bakkhali (Bay of Bengal) were studied between the months of November 2009 and February 2010 before 12:00 a.m. The studies were carried out at three coastal sites of Bakkhali Beach (south extreme point, middle point and far north point, about 1.2 km along the shore) which is influenced by anthropogenic input from land-based sources. The site receives domestic, agricultural and industrial wastes. The water is being used for fishing, transportation of goods and people. The banks of the estuarine channels have traditionally been preferred locations for human settlement. Considering the various uses of this coastal segment, between Bakkhali to Haldia, constant monitoring of water quality is very important.