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Exploring the Field of Business Model Innovation

- New Theoretical Perspectives

af Oliver Gassmann, Karolin Frankenberger & Roman Sauer

815,95 - 823,95 kr.

Presenting a broad literature review of scholarly work in the area of Business Model Innovation, this new book analyses 50 management theories in the context of BMI to yield valuable new insights.
- Bog
- 815,95 kr.
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