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  • - Using the Social Web for Branding and Marketing
    af Francisco J. Martínez-López, Rafael Anaya-Sanchez, Rocio Aguilar-Illescas & mfl.
    667,95 - 1.106,95 kr.

    This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.