Bøger af Robert Rosenthal

Optimarketing is about optimizing every major aspect of your marketing. In "Optimarketing: Marketing Optimization to Electrify Your Business," Robert Rosenthal shares lessons learned from thousands of marketing tests, dozens of record-breaking campaigns, and more than a century of marketing history. Readers are treated to more than 75 original essays and 12 case examples on what it genuinely takes to optimize marketing results. Rosenthal, founder of the award-winning Contenteurs marketing agency, reveals: -A characteristic the best marketers have in common -What it took to achieve tenfold response rate improvement for a Fortune 1,000 marketer -The marketing component that matters most when swinging for the fences -How innovators optimize every major marketing element -What great marketing campaigns have in common -Organic ways to grow groundbreaking marketing ideas -The marketing technique that almost always raises response rates -How to easily and quickly run high-impact marketing tests -Tips on rapidly evolving your optimal marketing mix -How to turn your website into a bigger revenue driver -Techniques to beat successful marketing approaches in measurable terms -What it takes to optimize your marketing content across media - including social -Strategies and tactics to optimize lead generation and one-step selling -What every marketer should know about concepts, copy, and graphic design -How to build a reliable "marketing machine" -A special section, "The Mind of the Optimarketer" "Optimarketing: Marketing Optimization to Electrify Your Business" is required reading for everyone out to optimize their marketing. Discover how to transform your marketing outcomes, run the most profitable marketing of your career, and make your work more fulfilling.

Discover the powerful and transformative masterwork that is A Course in Miracles.

This new combination volume of three-books-in-one, dealing with the topic of artifacts in behavioral research, was designed as both introduction and reminder. It was designed as an introduction to the topic for graduate students, advanced undergraduates, and younger researchers. It was designed as a reminder to more experienced researchers, in and out of academia, that the problems of artifacts in behavioral research, that they may have learned about as beginningresearchers, have not gone away. For example, problems of experimenter effects have not been solved. Experimenters still differ in the ways in which they see, interpret, and manipulate their data. Experimenters still obtain different responses from research participants (human or infrahuman) as a function of experimenters' states and traits of biosocial, psychosocial, and situational origins. Experimenters' expectations still serve too often as self-fulfilling prophecies, a problem that biomedical researchers have acknowledged and guarded against better than have behavioral researchers; e.g., many biomedical studies would be considered of unpublishable quality had their experimenters not been blind to experimental condition. Problems of participant or subject effects have also not been solved. We usually still draw our research samples from a population of volunteers that differ along many dimensions from those not finding their way into our research. Research participants are still often suspicious of experimenters' intent, try to figure out what experimenters are after, and are concerned about what the experimenter thinks of them.

Paradise is Santa Barbara, California, where in the early 1980s the beautiful, affluent city faced the problem of what to do with the 'street people'. Explaining the author's work with the Homeless People's Project in Santa Barbara, this title portrays agents attempting to preserve networks and obtain resources essential for managing homelessness.

This book examines contrast analysis, which permits asking more focused questions of data. Through simple computations, greater statistical power and clearer substantive interpretations are the result. This book makes it possible for non-mathematical data analysts to simply and efficiently address the focused questions posed by their theories, hypotheses and hunches.

Researchers, teachers of research methods and graduate students will be familiar with the principles and procedures of contrast analysis included here, but will also be presented for the first time with a series of newly developed concepts, measures, and indices that permit a more useful application of contrast analysis.

The 'Pygmalion phenomenon' is the self-fulfilling prophecy embedded in teachers' expectations. Simply put, when teachers expect students to do well and show intellectual growth, they do; when teachers do not have such expectations, performance and growth are not encouraged and may in fact be discouraged in a variety of ways. Res

Considers meta-analytic procedures (the quantitative summary of a research domain) in sufficient detail for readers either to carry them out for themselves, or evaluate the procedures when used by others and offers advice about the applicability of these techniques to specific research questions.