Bøger af Robert C. Blattberg
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- Bog
- 463,95 kr.
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- Analyzing and Managing Customers
1.405,95 - 1.968,95 kr. Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.
- Bog
- 1.405,95 kr.