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  • - Selected Works of Herbert E. Krugman
    af Edward P. (Cahill Gordon & Reindel Krugman
    702,95 kr.

    First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.

  • - Selected Works of Herbert E. Krugman
    af Edward P. (Cahill Gordon & Reindel Krugman
    1.826,95 kr.

    Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.