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  • Market Response Models af Dominique M. Hanssens
    Market Response Models
    - Econometric and Time Series Analysis
    af Dominique M. Hanssens, Leonard J. Parsons & Randall L. Schultz
    3.338,95 kr.

    From 1976 to the beginning of the millennium-covering the quarter-century life span of this book and its predecessor-something remarkable has happened to market response research: it has become practice.

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