Bøger af Rafael Anaya
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- Using the Social Web for Branding and Marketing
667,95 - 1.106,95 kr. This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
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- 667,95 kr.