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Bøger af Professor Greg Myers

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  • - Brands, Media, Audiences
    af Professor Greg Myers
    335,95 kr.

    Ad Worlds is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing.

  • af Greg Myers
    669,95 - 2.563,95 kr.

    Presents an insightful analysis of the discourse produced by blogs and wikis. This book looks at how blogs and wikis: allow for easier than ever publication; can claim to challenge institutional hierarchies; provide alternate perspectives on events; exemplify globalization; and, challenge demarcations between the personal and the public.