Bøger af Penelope Muse Abernathy

This report is the fourth on the state of local news produced by the Hussman School of Journalism and Media at the University of North Carolina at Chapel Hill. It measures what has been lost, while also assessing what must be done if we are to nurture and revive a vibrant news landscape in the third decade of the 21st century.

With profits and readership declining dramatically, newspaper publishers are grappling with an uncertain future, and many worry about their paper's long-term survival. This report, published by the Center for Innovation and Sustainability in Local Media, considers the significant political, social, and economic consequences of the emergence of ""news deserts"" across entire regions of the US.

Explores the implications for communities at risk of losing their primary source of credible news. By documenting the shifting news landscape and evaluating the threat of media deserts, this report seeks to raise awareness of the role interested parties can play in addressing the challenges confronting local news and democracy.

Veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability for community newspapers. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.