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Innovations and Institutions

- An Institutional Perspective on the Innovative Efforts of Banks and Insurance Companies

af the Netherlands) Raab, Jorg (Tilburg University, the Netherlands) Vermeulen & mfl.

535,95 - 1.833,95 kr.

Using institutional theory to explain innovation and merging academic analysis with practical recommendations, this book provides an account of how new products are brought to market. It offers insight into the organization of product innovation processes in the financial services sector and provides guidelines for their improvement.
- Bog
- 535,95 kr.
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