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Bøger af Paivi Eriksson

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  • af Paivi Eriksson & Anne Kovalainen
    852,95 - 2.190,95 kr.

    Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.