Bøger af Norm O'Reilly

Canadian Sport Marketing, Third Edition, brings sport marketing concepts to life with examples from Canadian sport business, preparing students for future careers in the field.

Provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. The book features coverage on a broad range of topics, such as social networking, sponsorship branding, and risk management.

The vast majority of student-athletes dreaming of athletic stardom won't make it to the pros. Yet, the discipline and skills they've developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere.In 20 Secrets to Success for NCAA Student-Athletes Who Won't Go Pro, the authors draw on personal experience, interviews, expert opinion, and industry data to provide a game plan for student-athletes through key transitions at each stage of their careers, from high school through college and beyond.Modeled on Stephen Covey's The 7 Habits of Highly Effective People, this book provides a much-needed strategy for achieving career success. Readable and concise, it will be a valuable tool for students, parents, and sports administrators.