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  • - Trends and Drivers for Growth in the Pharmaceutical Industry
    af Gerrit Reepmeyer, Oliver Gassmann & Maximilian von Zedtwitz
    666,95 kr.

    This book focuses on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.