Bøger af Matt Davies

Does your business need to stand out? Are you fed up with price wars and want to build a brand that you can charge more for? Begin your brand transformation today with Storyategy. Meaning matters. It's why consumers buy from brands. Successful brands mean something and can communicate that meaning effectively. How do you create meaning for your brand? Through the power of stories. Storyategy describes a six step process which will help you to unlock the power of your brand with a story-based branding strategy. This book contains powerful ideas on how to discover, define and live a brand story.

Investigates how binary oppositions are constructeddiscursively and how they are used in news reports in the British press.

This book develops an approach to international political economy that focuses on culture. It examines Chilean communication scholarship as it developed under shifting political regimes and changing international political economic relations.