Bøger af Martin Raymond

Suitable for students and tutors keen to know about the world of trends, trend forecasting and consumer-insight techniques, this book takes us through the world of trend forecasting and consumer insight in a step-by-step way, with quotes, interviews and case studies of key players.

How much harm can you cause while meaning well? In 1933 Lotte has left poverty behind. She has a fine house in the best street and a tentative position in Stirling society for her young family.  But she cannot stop walking away, or towards, something else. She walks, with ghosts, and guilt, a path that ultimately leads to the grey, stony asylum.

The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer–insight techniques.This 'how to' book provides the skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step–by–step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to experience the techniques or methodologies explored.Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a design that sells and one that languishes on the shelf.Reviews:"Highly visual and a genuinely eye–opening insight into the way designers can spot and dictate visual and cultural trends, keeping their work constantly at the cutting edge." – Computers Arts Project"The book is clear and concise, offers a journey through the unexpected, and engages the reader with clear guidelines. It offers insider knowledge and soundbites from those working in the industry." – Just4Textiles"The Trend Forecaster's Handbook is a well published and intelligently written book for starting 'forecasters' looking for theoretical background and interesting experiences." – The Pop–Up City