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  • Enduring Strategic Brand af Luc Bardin
    Enduring Strategic Brand
    - How Brand-Led Organisations Over-Perform Sustainably
    af Luc Bardin
    198,95 kr.

    Author Luc Bardin investigates precisely what it takes to build and grow a Strategic Brand - and provides an effective system of 13 vital Brand imperatives that empower the enterprise to outperform competitors and sustainably deliver the best shareholder returns.

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