Bøger af Konstantinos Sfakianakis

Digital strategies aim to reach potential customers through websites, advertising apps, social media and other channels in order to generate traffic to your website. Marketing, social media and business are among the most popular topics in today's society. With so many marketing methods, each with its strengths and weaknesses, it can be hard to know which ones are right for your business, especially if you are new to the world of digital marketing. Whether you want to make your website heard, connect with the right audience on social media or get your products in front of people, it is critical that you know how marketing works. The digital marketing industry is growing at a fast pace and everyone that wants to be successful should know about it. A Digital Marketing presence is more than necessary nowadays. However, having just a few profiles on social media platforms is not enough. This guide will introduce you to basic concepts and terms of digital marketing. Moreover, it will help you construct your own digital marketing plan that will lead you to a success story.

As instituições financeiras são uma parte crítica da economia moderna. O seu crescimento ou fracasso tem um efeito não só a nível doméstico mas também a nível internacional, uma vez que os bancos estão relacionados entre si através de empréstimos. Neste livro utilizamos vários rácios financeiros a fim de avaliar o progresso de um banco ao longo dos anos. Além disso, concentramo-nos na falha bancária e nos riscos bancários, especialmente no risco operacional, bem como introduzimos o conceito de e-banking e os seus benefícios.

Investment risks are always considered very thoughtfully from every investor. In this book you will find a precious toolbox including quantitave and qualitative tools of analyzing either firms or stock markets in order to draw decisions for your investments. Financial analysis should be taken seriously from everyone who wants to decide where he can ¿bet¿ his money with the minimum risk and the most possible positive outcome. Diversification should always be a part of financial analysis as well. Moreover students of the Economics schools will find this book very helpful in order to enrich their knowledge in a more practical way than simply theories, since this book uses real time data of stock markets and firms and the analysis of them made very detailed. The data comes from the two of the largest Financial Institutions of Greece as they published them for the period taken and the stock data comes from the Australian Stock Exchange.

Financial Institutions are a critical part of modern Economy. Their growth or failure has an affect not only in domestic level but also in an international level since banks are related to each other through loans. In this book we use several financial ratios in order to evaluate the progress of a bank through years. Moreover we focus on Banking Failure and Banking risks, especially operational risk, as well as we introduce the concept of e-banking and its benefits.

The aim of this work was the creation and management of a mutual fund. On 1/12/2008 we created the fund «Invest Fund» with net assets of ¿10.000.000 divided into 2,000,000 shares with a net price of ¿ 5. This mutual fund invests in 17 of the 20 shares in the FTSE 20 index of Athens Stock Exchange. Finally, our total assets reached ¿11.106.548,04, change 11% since the beginning, consisting of 2,139,805 shares with a net price of ¿ 5.19 .The total yield achieved was 3.8%. If you are interested in day by day mutual funds management then certainly this is your book.