Bøger af Kathleen Hawkins

This useful guide helps couples make smart decisions every step of the way, from selecting a photographer to choosing dress styles and colors, bouquets, and shades of makeup that positively impact portraits. 50 color photos.

This series of step-by-step guides acquaints amateur digital photographers with the full spectrum of techniques and technology they need to attain the professional edge in digital imaging. The manuals offer a clear, no-nonsense approach to teaching basic skills, such as understanding the basic functions of the digital camera and how to arrange a photograph artistically, while more experienced photographers will profit from the guides that focus on complex issues, including effective posing and lighting strategies, color and image balancing methods, and design techniques for perfecting the digital image in Adobe Photoshop Elements. Busy parents can still take expressive pictures of their family with this easy-to-use guide to digital family portraits. Capturing compelling moments will be easier and more frequent with basic tips for photographing fast-moving children and capturing a child's fleeting facial expressions. User-friendly techniques on lighting and composition are covered for candid portraits, posed images, group shots, and scenic images, and a thorough overview of digital equipment use, image correction software, and ideas for family photo projects and gifts is included. For those interested in hiring a professional, this manual also offers advice on what preliminary questions to ask, how to ensure that the photographer and client have a shared vision, and how to budget for professional images.

Addressing the reservations many wedding photographers have about digital photography, this guide explains the many valuable benefits of this technology, including saved labor costs and quick turnaround time. Topics covered include equipment selection and usage; scheduling digital prewedding, wedding day, and postwedding sessions; managing the workload; and using digital proofs. Photographers learn how to market their images and how to use digital imaging software to make easy corrections to flawed images. Providing practical information on running a profitable photography business, this book also gives important technical instruction that will help photographers embrace technology.

More than a dozen marketers and photographers contributed to this manual that advises photographers attempting to run a profitable business while maintaining focus on their creative expression and client relationships. Savvy marketing advice on how to select a target audience, create a marketing strategy, design effective marketing pieces, and fine-tune the studio environment to appeal to families is complemented by before-and-after examples of studio mailers with an analysis of layout and design changes. The human side of the business of portrait photography is also addressed, including tips for improving interpersonal skills, gaining community visibility, managing the client intake process, and walking prospective clients through the product line.