Bøger af John Hagel

"At the centre of the pull strategy is an individual (not a corporation) who has access to knowledge flows, takes advantage of porous boundaries and serendipitous interactions, and occupies new creative spaces to achieve a novel order of performance. ... [A]n exhilarating read as the authors sublimely reinvent the world of enterprise." " Harvard Business Review

This text explores the impact and potential of the Internet to upend the relationship that links business with their customers. It explains how business can position themselves as advocates or agents that help customers maximize the value of their data.