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Bøger af Jean-Claude Usunier

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  • - Deal-Making or Relationship Building
    af Switzerland) Usunier & Jean-Claude (University of Lausanne
    722,95 - 1.983,95 kr.

  • af Jean-Claude Usunier, Julie Anne Lee & Hester van Herk
    463,95 - 1.403,95 kr.

    Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures.

  • - New Perspectives on the Marketization of Religion and Spirituality
    af Jean-Claude Usunier & Joerg Stolz
    1.981,95 kr.

    During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public.

  • af Jean-Claude Usunier & Julie Anne Lee
    824,95 kr.

    In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts. Full of up-to-date examples, numerous illustrations and using clear language, this text will guide students through key cultural marketing issues.