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Bøger af Jaap E. Wieringa

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  • - Analyzing Marketing Phenomena and Improving Marketing Decision Making
    af Koen H. Pauwels, Peter S. H. Leeflang, J. E. Wieringa & mfl.
    1.653,95 - 1.662,95 kr.

    This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.