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Bøger af J. Gary Taylor

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  • - How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
    af J. Gary Taylor
    813,95 kr.

    'Smart Alliance' tells the story of how Chiquita, formerly the notorious United Fruit Company, reinvented itself as an ally of conservation and together with the Rainforest Alliance set about establishing a 'Better Banana' seal of approval to certify genuine efforts to protect the environment.