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  • Market Research af Marko Sarstedt
    Market Research
    - The Process, Data, and Methods Using Stata
    af Marko Sarstedt, Erik Mooi & Irma Mooi-Reci
    916,95 - 1.110,95 kr.

    The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.

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