Bøger af I. Jones

Multinationals can impact significantly on the quality of social relations within their communities, partly through corporate citizenship projects. This book analyzes the nature and effectiveness of these projects, using theoretical and empirical insights of recent literature. It demonstrates how MNCs can build communities in developing countries.

After 40 years of Cold War, NATO found itself intervening in Bosnia-Herzegovina, Kosovo and Afghanistan, where the ability to communicate with local people was essential to the success of the missions. This book explains how the Alliance responded to this challenge so as to ensure that the missions did not fail through lack of understanding.

Multinationals can impact significantly on the quality of social relations within their communities, partly through corporate citizenship projects. This book analyzes the nature and effectiveness of these projects, using theoretical and empirical insights of recent literature. It demonstrates how MNCs can build communities in developing countries.