Bøger af George Day

A winner of the American Marketing Association Foundation's Berry-AMA 2011 Book Prize for the best book in marketing! Shareholder value . . . core competence . . .six sigma . . . right sizing . . . These influential strategy ideas have lured many companies into a dangerous internal focus, viewing the world from the inside out. As a result, companies lose sight of the market, which leads to poor results over the long run. Inside-out thinking distracts companies from the core purpose of a business: to create and serve customers. Fulfilling that purpose can be done only by approaching strategy from the outside in. In this refreshing look at creating enduring business value, two business school professors from The Wharton School and The Fuqua School of Business, Duke University, challenge you to shift your perspective. They demonstrate that companies that adopt--and fight to keep--an outside-in view focused on customer value have grown revenue, profit, and shareholder value through both boom and bust business cycles. Applying years of research, George S. Day and Christine Moorman illustrate that an outside-in view requires constant vigilance and focus on four customer value imperatives: Be a customer value leader Innovate new value for customers Capitalize on the customer as an asset Capitalize on the brand as an asset Only companies that operate with an outside-in view from the C-suite to the front lines can expect to maximize and profit from customer value. Strategy from the Outside In puts you ahead of the competition and, just as important, keeps you there. Visit www.strategyfromtheoutsidein.com Praise for Strategy from the Outside In "Throughout P&G's long history, we have focused on the four customer value imperatives outlined in this excellent book--and are as committed to them today as ever. This is essential reading for leaders focused on making a positive difference in the world and, as a direct result, delivering growth for both the near and long term." --Robert A. McDonald, Chairman, President, and CEO, The Procter & Gamble Company "Strategy from the Outside In is thought-provoking, practical, and full of ideas on how to strengthen your company's customer value proposition." --Tom Lynch, CEO, Tyco Electronics Corporation "American Express's success has rested largely on our ability to focus on our customers and adapt to their changing needs over the past 160 years. Strategy from the Outside In is an insightful book with practical advice about how to do just that." --Jud Linville, President and CEO Consumer Services, American Express "An in-depth look into the basic premise of what, in my view, makes successful business. Certainly worth reading once and then once every year to remind all of us what keeps us in business. For marketers, a great benchmark to help focus on how to add value most effectively." --Geert van Kuyck, Executive Vice President and Chief Marketing Officer, Royal Philips Electronics "Sam Walton said 'there's only one boss--the customer'. At Walmart we try to stay focused on that every day. But how? Strategy from the Outside In provides a blueprint for how to build a trusted brand based on consistently providing superior value to customers." --Stephen Quinn, Chief Marketing Officer, Walmart "Getting your company to organize around what customers value most sounds easy in theory, but it's very hard to do consistently well. Day and Moorman provide a thoughtful, realistic, and actionable blueprint for delivering the most value to your most valuable customers." --Beth Comstock, Chief Marketing Officer, GE "Only a few books can really help marketing professionals make a difference in their organization.

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Mid-winter: After a series of recent air accidents, the faltering Democratic administration grounds the entire U.S. air fleet in the name of public safety. In the confusion at Los Angeles International Airport, a cosmic coincidence casts together the brilliant young French-born Malibu Beach beauty, Sharon DeLaNovaSelle, and stranded middle-aged Minnesota businessman Desmond Presto, the old college boyfriend of Belinda ("Blueberry Billie"), Sharon's beguiling business partner. Sharon and Billie need to move fast to take advantage of an opportunity to convert their home-brew investor's advisory service into a full-featured brokerage, and to use the subsequent profits to launch the first album for Sharon's all-girl alternative rock band. Ex-Wall Street gunslinger Desmond is down on his luck with women, and hiding safely from any new stresses in a comically dull insurance office in his widowed mother's small, snowbound midwestern town. But vastly experienced in the world of finance as he is, he's just the man to engineer the deal for Sharon and his old college bestie - if only he can be motivated to the task! Unfortunately, a horrifying divorce followed his fabulously successful days in New York investing, and all the fizz has gone out of Desmond. Now he's fallen under the spell of the latest corporate office business paradigms - empowered, customer-oriented, and up to his ears in Total Quality Management, he has sunk to become the living, breathing antithesis of the high-IQ free-form ball of energy that is Sharon, and the rambling pop-culture astral philosopher (and connoisseur of exotic beers) that is Billie. In only a week, surrounded on every side by the oddball denizens of the L.A. megalopolis, Dez quickly thaws to become a man born again, forever changed by his chance encounter with two savvy screw-the-rules cowgirls of the new millennium.

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