Bøger af Geoffrey A. (President of The Chasm Group in Palo Alto Moore

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

Best-selling author Geoffrey A. Moore, turns his attention to the most important business question for the early twenty-first century, the age of the Internet. How can companies living on the fault line of rapid discontinuous, disruptive technological change be managed successfully? Moore shows us that the old management truths are dead.