Bøger af Frank Rose

It seems unthinkable today-but a quarter-century ago, when personal computers were still new, Steve Jobs was cast out of Apple. The year was 1985. IBM and Microsoft dominated the computing world. The revolutionary Macintosh, launched with such fanfare the year before, was foundering. And Jobs, the guiding force at Apple from the beginning, seemed a threat to his own company. West of Eden-a national best-seller when it first appeared in 1989, now updated with a new introduction-tells how Jobs lured John Sculley from Pepsi-Cola to lead Apple into the future and then found himself pushed into exile. This kind of corporate intrigue was far from the entrepreneurial innocence of Apple's early years. But this is more than a tale of corporate upheaval. It's a story of America in the '80s, when computers seemed as much a threat as a promise, conformity ruled in the corporate suites, and a desire to change the world was almost automatically suspect. It is the story of a visionary's fall.

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields-psychologists, economists, advertising and marketing executives-failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.Whether we're aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers-character, world, detail, voice-can unlock a way of thinking that's ideal for an age in which we don't passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told.Leading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to The Walking Dead, Rose explains how they use stories to establish their identity and turn ordinary people into fans-and how you can do the same.

Drawing on decades of group work, the authors offer simple techniques that unlock joy and personal growth in the midst of life's most challenging moments. For spiritual growth groups, the book includes resources for facilitators; for those working alone, it includes transcripts of real-life group discussions so the reader can share in the group experience. Exercises are based on the teachings of 18th-century mystic Emanuel Swedenborg but can be used by anyone regardless of faith tradition.

A handbook filled with daily spiritual exercises and tasks that draw on the teachings of Emanuel Swedenborg to help you quell negative emotions and find joy in the everyday.

A field guide to the visionaries-and the fans-who are reinventing the art of storytelling.

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