Bøger af Eliane Karsaklian

I am the daughter of a businessman who dealt in electronics and was an honorary diplomat for France. I am the second child of a mother who worked at the Ateliers de Haute Couture in Paris-a block away from the Champs-Elysées. I am the younger sibling of a sister who has always considered France her home. Doesn't all of that make me French? But I am also the granddaughter of an Armenian woman who lost her entire family in World War I, and her husband when my father was just 11. Doesn't that make me Armenian? Add to this the fact that I moved from France to Australia at age four; moved to Brazil at age six; moved to Argentina at age 11; moved back to Brazil at age 14; spent one year in London during high school; went to New York City for my master's degree. And today-while I have an apartment in Paris-I'm rarely there. Now you can understand the conundrum. I've always been "different." I had made the transition from being "foreign" to "international." Today, I am valued thanks to personal and professional experiences I didn't originally choose. It's become clear how lucky I was to have parents who took me everywhere around the world-to not only live and travel but also to visit family. Today I work in four languages. I run a trilingual master's program at one of the best universities in the world: La Sorbonne. I have partnerships with universities in several countries, am a visiting professor and speak around the globe. I founded my own consulting firm in international business-all this thanks to the intercultural skills I acquired. For years, people have asked, "How did you get to where you are today?" and "Why don't you write a book about your life?" I must admit: I balked at this. While I love my life, it didn't seem to be the continually fascinating experience I would expect when reading someone else's biography! Then I thought about the deeper question: "What is it like to be a citizen of the world rather than just your native country?" While there are many minuses as well as plusses to this, one idea has become clear to me over the years-in academia as well as business. Having an international perspective is no longer a nice way to be different: it is an increasing necessity. A growing number of students will go to school with people from other countries or cultures. More companies will do business with-or be affected by-those in other countries. Isolationism is increasingly a liability and an untenable position. Those of us who already are working in our careers need to adjust. And those of us with children need to do them the favor of preparing them for this world. That is the real purpose of this book. I want to use my personal and business life as an entrée to discussing issues and ideas that will help you, too, move along the continuum from "foreign" to "international." That's why you'll see chapters about encouraging an international viewpoint in a child, as well as the biggest mistakes I've made and what they have taught me. I truly believe that having an international perspective makes you a better and more successful human being as well as a businessperson. Thank you for including me in your journey to get there.

This book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different.Ever since Homo Sapiens populated our world, our lives have been stories we tell to all those we are surrounded by every day as well as to unknown people through social media when we post the pictures of our vacations, pets, children and graduation or changes in our jobs. We buy brands that have a story we admire or those that are recommended by influencers because we are fascinated by their stories. This book is about you. It is the story of your past, your present and your future as you live in multicultural communities. Page after page, you see the story of humankind and of multiculturalism unfold and be explained through the lenses of science and storytelling.Multicultural Marketing is Your Story is thoroughly illustrated with real life examples. The ideas, theories and statements presented in this book will perhaps challenge some of your deepest beliefs or they might as well comfort you in your own opinions. Ultimately, this book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different.

Researchers are familiar with the constraints and difficulties in researching and understanding complex populations. For example, children and expatriates can be defined as complex populations to collect data from because of one main feature that brings them together: they live between two worlds. It this book, I introduce a new methodology to conduct research with complex populations by using marketing as a meta-field and multi-method approaches to better communicate with children as well as to the understanding of management issues with expatriates. In this book, I present a compilation of findings and methods I have been using in researches aiming at understanding children as consumers as well as expatriates¿ adjustment process through their relationship with brands. These researches have been conducted with a longitudinal approach with participants from all continents for eight years. I learned from the results that using marketing as a meta-field associated with the step-by-step methodology enables to better interact with these populations and therefore to unearth deep feelings, emotions and concerns.

This book will change your life! It will give you a brand-new perspective to negotiation. It will take you from stressful, unpleasant, confrontational situations to a world of stressless, enjoyable, and collaborative ways of conducting business. It will also help you to shape the future of your business with a clearer vision of what you want it to be. All books and theories about negotiation stop at when you close a deal. But this is a very short-termed vision of negotiation. If you want your business to survive the upcoming waves of mergers and acquisitions, digital revolutions, and international trade, you need to add sustainability to your negotiations. This book will show you how to get there.

Before During and After You Close a Deal. This book will change your life It will give you a brand-new perspective to negotiation. It will take you from stressful, unpleasant, confrontational situations to a world of stressless, enjoyable, and collaborative ways of conducting business. It will also help you to shape the future of your business with a clearer vision of what you want it to be.All books and theories about negotiation stop at when you close a deal. But this is a very short-termed vision of negotiation. If you want your business to survive the upcoming waves of mergers and acquisitions, digital revolutions, and international trade,

Explains why the negotiation process is not finished when a deal is signed and elaborates on how to get better deals when focusing on sustainable collaboration rather than on the deal itself. The book is a pioneer in showing the extent of the negotiation process.