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Bøger af Dr Neil Richardson

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  • af Dr Neil Richardson
    158,95 kr.

    Understand the essence of marketing through a thorough explanation of the core concepts, theories and principles, presented in a practical and accessible way.

  • - Supporting Sustainability in the Digital Age
    af Neil Richardson, Neil Kelley & Jon L. James
    357,95 - 1.048,95 kr.

    Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.

  • - Create a Dynamic Campaign and Improve Your Competitive Advantage
    af Dr Neil Richardson
    168,95 kr.

    A Quick-Start Guide to Mobile Marketing shows the reader how to use mobile communications as a key marketing tool in order to improve customer satisfaction, form better professional relationships and increase marketing effectiveness.

  • af Dr Neil Richardson
    168,95 kr.

    Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.