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  • Classic Failures in Product Marketing af Donald W. Hendon
    Classic Failures in Product Marketing
    - Marketing Principles Violations and How to Avoid Them
    af Donald W. Hendon
    1.071,95 kr.

    Written especially for current and aspiring marketing managers and executives, this book discusses the avoidable marketing failure.

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  • Cross-Cultural Business Negotiations af Paul A. Herbig
    Cross-Cultural Business Negotiations
    af Paul A. Herbig, Donald W. Hendon, USA) Hendon, mfl.
    1.077,95 kr.

    Examines cross-cultural negotiations from the point of view of a practitioner, and provides country profiles with analyses on how to best negotiate.

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