Bøger af David Yule

Selling isn't a perfect science. There isn't a 'right' way to sell.David Yule looks at 'Psychological' factors facing buyers, 'Motivational' Factors affecting buyers and how to ethically influence buyers.Practical tools include an easy to follow behaviour model and a 'Decision Influencers' model to appeal to individual buyers. The book starts with the 'Myths' of selling where David blows some popular training concepts. Prepare to be surprised!Selling isn't a perfect science. There isn't a 'right' way to sell.David Yule turns selling on its head. Instead of looking at the sales process he considers the buyers first. How they make decisions, their personality, roles and behaviours. Then and only then can you think about selling.The book is in three sections: -'Psychological' factors facing buyers-'Motivational' Factors affecting buyers and how to ethically influence buyers.-Practical tools including an easy to follow Behaviour Model and a 'Decision Influencers' model to appeal to individual buyers. The book starts with the 'Myths' of selling where David challenges some popular training concepts. Prepare to be surprised!Straight talking with examples to show how to maximise your effectiveness selling products and services. The concepts are equally valuable for new and experienced salespeople.

A practical book about the subtleties of selling - a book to be read from cover to cover or to be dipped into to find a great tip for today's selling tasks. It is a no-holds-barred approach, a complete 'how to' guide that will be welcomed by experienced sales people just as readily as by newcomers to the business.

'We plonked ourselves on the bed, cracked open a couple of bottles and chatted a while. She asked for her money which I gave to her then very, very quickly after that she lay lengthways on the bed and fell asleep!'David Yule regales us with tales of his young life, growing up in Sunderland in the 1950s and the lessons he learned there. He went on to join the Royal Navy at fifteen and a half and made the most of his amazing travels and naval encounters. Labelling himself as 'harmless, cheeky and sarcastic', he gives a humorous, bluntly honest account of his adventures onboard and off the ships he served on; the fascinating places he visited, the captivating characters he met and the beautiful women he encountered.