Bøger af David Ogilvy

A new edition of the timeless business classic featured on Mad Men--as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." --David Ogilvy David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

The private insights of the bestselling 'Father of Advertising', David Ogilvy

""A General Itinerary Of England And Wales, With Part Of Scotland: Containing All The Direct And And Principal Cross Roads"" is a travel guide written by David Ogilvy in 1804. The book provides a comprehensive guide to the roads and routes of England, Wales, and parts of Scotland, including detailed descriptions of the towns and cities along the way. The guide is intended to be used by travelers who are looking for the most direct and efficient routes to their destinations, as well as those who are interested in exploring the countryside and discovering new places. The book is organized by region, with each section providing a detailed itinerary of the roads and sights to see in that area. It also includes information on the inns and accommodations available to travelers, as well as tips for staying safe and avoiding hazards on the road. Overall, ""A General Itinerary Of England And Wales, With Part Of Scotland"" is a valuable resource for anyone looking to explore the British Isles and discover the beauty and history of this fascinating region.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

Comment reproduire le génie publicitaire de David Ogilvy dans votre activité sur Internet ?Permettez-moi de vous présenter Les Confessions d'un Publicitaire - un best-seller international - David Ogilvy qui a fondé une agence publicitaire internationale avec des publicités qui ont changé le monde.David Ogilvy était un génie de la publicité. Cet ouvrage représente la synthèse de tous les concepts, tactiques et techniques qui ont contribués au succès d'Ogilvy... Et surtout qui ont fait de ce livre un best-seller international.Si vous aspirez à être un bon manager - et à accumuler une fortune - dans n'importe quel type d'entreprise, alors c'est une lecture incontournable. Ses recommandations sont intemporelles et forment un modèle de bonnes pratiques dans les affaires.¿ ¿ Il s'agit d'UN LIVRE INDISPENSABLE à lire plusieurs fois que vous devez posséder dans votre bibliothèque !¿ Commandez ce livre et faites décoller les ventes de votre activité quelque soit la situation économique - même sur un marché saturé - même lorsque vous démarrez votre activité...APERÇU DES BÉNÉFICES QUE VOUS POUVEZ OBTENIR¿ Comment Gérer un Agence de Publicité pour faire des profits monstres avec seulement quelques clients.¿ Comment obtenir des clients sans vendre votre âme au diable, ni courir après.¿ Comment conserver et fidéliser les clients sur plusieurs années.¿ Comment créer des campagnes publicitaires géniales qui valident les bons de commande.¿ Comment écrire des textes de vente qui puissants qui persuadent les prospects d'acheter.Quelques retours des plus grands Dire que c'était notre bible pourrait attirer l'opprobre d'Ogilvy pour ses exhortations vaines, mais c'était certainement l'équivalent du Petit Livre rouge de Mao pour ma génération d'annonceurs des années 60 à la recherche de ce qu'Ogilvy appelait le billet sur la viande. Sir Alan Parker Ogilvy la force créatrice de la publicité moderne. Le New York Times Un livre divertissant et littéraire qui peut servir d'introduction précieuse à la publicité pour tout homme d'affaires ou investisseur. Forbes¿ Ajoutez ce livre à votre panier pour développer le volume de vos ventes au-delà de votre imagination ! C'est maintenant ! Après il sera trop tard !

The inside pilot's story of one of the most remarkable aircraft of the Second World War

A unique personality... "Ogilvy, the creative force of modern advertising. " --The New York Times "Ogilvy's sharp, iconoclastic personality has illuminated the industry like no other ad man's. " --Adweek. . an acclaimed author.