Bøger af Dan Kennedy

The old economy is shattered, and GONE FOREVER. Its never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditionsbooms or recessions, including the fast-emerging New Economythere is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than Millionaire Maker Dan S. Kennedy? Kennedy covers: How to experience The Phenomenon --- attract more wealth in the next 12 months than in the previous 12 years! Wealth Inhibitiondo you suffer from it? Why Positive Thinking alone is worthless Your #1 Entrepreneurial Responsibility Is there a dirty little secret behind many wealthy entrepreneurs? The worst of all wealth-defeating habits Are you an opportunity thinker --- or are you guilty of outcome thinking? Do what you love and the money will follow B.S. thats hazardous to your wealth How to Stop playing Blind Archery 12 Ways To Increase Your Personal Value Why you must STOP thinking about Income! The 90 Day Experiment that may change your life forever

Shows you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today. This title covers: 8 ways to demonstrate trustworthiness to prospective clients; and, the incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake.

Presents local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. This title covers 9 inconvenient truths of grassroots marketing.

Takes business owners from recession warriors to new economy entrepreneurs. Suitable for entrepreneurs who are faced with a crashing economy and a fickle market, this title uncovers new opportunities, revealing new requirements, and restoring time-honored business principles, and steers entrepreneurs in the right direction - toward success.

In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than Millionaire Maker Dan Kennedy? Kennedy covers: Adapting to The New Economy Consumer How to STOP PROSPECTING Once And For Alland why you must Put the awesome power of TAKEAWAY SELLING to workin any environment If youre in a commodity business, get out!how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New Economy The One Thing to do, to leverage The New Economys Chaos of Choices to your benefit How Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool The 6-Step No BS Sales Process: finally, a reliable system you can stick with! 6 Ways Sales Professionals Sabotage Themselves BS that Sales Managers shovel onto salespeoplebeware! How to switch from One-to-One to One-to-Many with Technical Tools 8 Steps to getting past any No How to CREATE TRUST (FAST) in the trust-damaged, post-recession world

Looking for Tried-and-True Dull-as-Dishwater Marketing? TRY ANOTHER BOOK! In the world of marketing and sales, there are few names more recognized than that of Dan Kennedy's. For years, his break-through-the-box copy and marketing strategies have been responsible for billions in sales for major corporations and small businesses. And along, the way, he has taught entrepreneurs all across the world to cut to the chase, measure their results and find creative ways to build very successful businesses in hundreds of niches. Now, Dan and fellow co-authors have brought together in one book some of the most creative strategies and tactics to attract clients and customers...and keep them, as well as guarantee higher sales conversions. This book is full of the newest, the best and, of course, the most extreme ways to deliver your marketing message in the most impactful way possible - all devised by successful business leaders who aren't afraid to innovate or outrage. Prepare yourself for proven powerful strategies that deliver. Prepare yourself for some real "Marketing Miracles!"

"A groundbreaking study of the journalism startups that are challenging status quos across the country, from an activist video feed in Minneapolis to a watchdog news site in Memphis. A must-read for activists, entrepreneurs, and journalists who want to start local news outlets in their communities"--

Secrets of Peak Performers Are you an entrepreneur working hard to grow your business, income, and influence? Or, are you like most entrepreneurs who are working hard, but not necessarily working smart? Secrets of Peak Performers shares critical WORK SMART strategies from successful entrepreneurs in over 25 industries. Included inside are personal and professional wealth creating insights that tackle important topics like sales & marketing, time management, innovation & change, managing and leading people, and much more. If you are truly committed to success, you will find yourself referencing this book time and time again.

Discloses little-known revelations about the power of pricing, including the nine ultimate price and fee failures, the trick behind discounting without devaluing, the five price-related propositions to be concerned with, the million-dollar secret behind "FREE", and how to win price wars with competitors

Go Where the Money IsBOOMERS & SENIORS:Hold over 50% of the nation's wealth and more of its discretionary spending 46% have net worths exceeding $2-millionHold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it -on just about everything, and more of it, at higher average prices than any other consumers. Covers:What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise youOpportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitablyThe New American Family: 2 and 3 generations under one roof: what does this mean to your business?The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commandsHow to incorporate the power of...frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and sellingLessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others