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Why of Consumption

- Contemporary Perspectives on Consumer Motives, Goals and Desires

af Cynthia Huffman, David Glen Mick & S. Ratneshwar

739,95 - 2.323,95 kr.

Why do consumers buy particular products, brands and services? How do they think and feel about their cravings? This book provides provocative answers to all these questions. Formerly only available in Hardback.
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